This website called "A Taste of the North East" will promote food and drink establishments in Newcastle and Sunderland to locals and tourists. Specifically targeted at students and young people aged 16-20, it will provide reviews and photos of affordable yet trendy restaurants and pubs. The goal is to encourage people to explore new culinary options and learn about places they may not know exist.

1. U N I T 4
C R E A T I V E M E D I A
P R O D U C T I O N M A N A G E M E N T
P R O J E C T
P R E S E N T AT I O N
NICOLE SIAN

2. WHAT IS THE WEBSITE ABOUT?
This website is going to be about the food and
drink places in the North East. It is going to be
called “A Taste of The North East”
This website will give Tourists an insight on what
the Food and Drinks are like in The North East
specifically
In the Newcastle and Sunderland Area.
This will also give the Locals , People who already
live in the North East an idea on what other new
places there is to explore in the area.
The website will show what those cities have to offer in terms of
Good Restaurants to eat at, Places to visit, and pubs to
Check out.
“FOOD,DRINKS AND A GOOD TIME” that is going to be the
Tagline of my website, this will catch the readers attention and will
Give them a bit of clue n what the website is all about.

3. WHY IS THE WEBSITE GOING TO BE
SUCCESSFUL?
This website is going to be successful because it is useful
And It is made by a student for the students and
young people. Being a student and young person myself
I know what it is that they are looking for, they want to
Explore new food places, they want to try something new
Expand their food palate and be able to be in an environment
Where they can sit and have a meal with their friends and family.

4. HOW IS IT DIFFERENT FROM OTHER
WEBSITES?
It is different because its mission is to entice, encourage and
Open people’s minds to trying out new places and food
That they haven't been to and or have tried before. It is a
Platform that informs and let’s people know about places they
Might not even know existed.
It is specifically for tourists and locals, it is aimed
at the younger Demographic in search of
affordable yet trendy places to eat at
And wants to try food in Sunderland and in Newcastle.

5. GEODEMOGRAPHIC FOR WEBSITE WHERE
DO THE TARGET AUDIENCES LIVE?
Locals from
Newcastle and Sunderland
Tourists from different countries wanting
to visit Newcastle and Sunderland

6. DEMOGRAPHIC FOR WEBSITE AGE AND
GENDER, ETHNICITY AND EDUCATION
STATUS AND INCOME
• Gender female and male
• Age 16-20 years old
• Ethnicity British, Filipino, African American and so on different ethnicities form different
countries
• Education full time and part time students
• Status full time employee and part time employee
• Income 0-10,000 pounds

7. HOW DOES IT FIT INTO THE CRITERIA OF
THE PROJECT?
• It fits into what the project is all about which is
promoting the North East and Newcastle and
Sunderland is part of the North East and they are known
Cities. It does highlight what the North East has to offer and
Shines a positive light on the cities and it shows off
The delicious and amazing food and drinks that it has
To offer so it fits in with the criteria of the project.

8. TYPES OF PEOPLE TARGET AUDIENCE
WHO MAY CHECK OUT THE WEBSITE
• Student looking to find affordable places to eat at
• Young people who are looking for new pubs to check out
• Tourists who love to try new food places in a different locations and cities
• Food bloggers who want to review food and drink places
• People who are looking to check out what the atmosphere and food is like in a certain
place before trying it out.

9. WHAT WILL THE WEBSITE HAVE?
• Reviews of drink and food places
• A gallery of different food and drinks in the area
• An additional promotional video giving the audience
a taste of what a Night in Newcastle and Sunderland is like