The document discusses setting the target audience for a rock magazine product between ages 14-20. A questionnaire found younger audiences were more interested in the magazine's style compared to older respondents. The creator aimed to make the magazine suit the needs and wants of this younger demographic. An image of an 18-year-old man with long hair and indie clothes is said to be perfect for the target age range, reflecting the likely appearance of readers and relating to the artists covered in the magazine in a fun, less serious manner.