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The document summarizes feedback received on a music video. It discusses targeting 16-21 year old female pop fans and incorporating darker, more feminine colors based on research of pop artist marketing strategies. The video was viewed at a Screen on the Green event where the overall feedback was positive. Key lessons from the feedback included that audiences enjoyed the edits and transitions in the video, though one scene on a bridge was poorly lit. Viewers also recognized the links between the music video and ancillary products, showing the connections were successful.





