2. Mise en Scene
Props and Costume is a big thing in the genre. Artists will use the music video or
a social media post to show off new clothes and the fashion that they are using
or are interested in. the props used in the music video normally are very
materialistic things such as cars and money. This is to show off there previous
success and prove that they are important or popular in the music industry.
Drugs and alcohol are another two things that make many different appearances
in music videos. It is seen as cool or you are popular if you have drugs or alcohol
in your music video.
3. Star Image
This could be one of the most important things within a artists music video as it
gives them a chance to show there audience and fans what they are and what
they stand for. It gives them a chance to add there stamp or mark on the music
scene. They do it so they stand out to there fans and the fans remember them.
Its also a good chance to show of what they have and the amount of money they
have. Many artists tend to show of all of there clothes or money or cars.
4. Target Audience
The target audience for hip hop music is normally young teen males. But
recently there has been a big serge In female fans and artists coming into the
music scene which is a great thing as it changes the stereotype of a hip hop
artist in todays industry. They tend to talk or sing about topics that are relevant
to the people watching and a lot of songs from hip hop artists would be things
that teens are going through such as trying to get money and finding love. This
along with the star image they are trying to create is what they want to show
there target audience.
