2. The most viewed music video currently on YouTube is PSY - GANGNAM
STYLE. This music video currently has 2,642,475,134 views. This shows a lot
about the modern standings on the music industry. This is because the
song was made as a comedic sketch and not as a proper song. This shows
that the consumer is looking for a catchy tune with a good dance routine.
The dance that came with this song was also a hit and was very popular
which brought a lot of attention towards the music video. This shows for
us as a group that we need to make sure that the video is upbeat like
Gangnam style in order to maximise views and gain the audiences
attention.
3. The first music video ever brought out was video killed the radio star by the
Buggles. This track was released in 1979 on MTV. This video gave people
something they had never seen before and it created a need from the
consumers which would change the music industry forever as the artists would
now have to meet the requirements of a good music video in order to gain
attention from the public.
4. One reason why artists make music videos is to actualize the lyrics. This
would give a proper visual on the lyrics and bring the words to life. This
then would get the point of the music across to the consumer therefore
making the song more powerful. Another reason why artists would make
an music video because it would promote their brand image. This can be
seen through Britney Speers as she wanted to changed her young Disney
look into a sex icon and completed this change by using the mis en scene
in her recent videos. Lastly artists would use a music video because it gives
the supporters something to watch which involves their favourite
performer. This is good on behalf of the artist as it means more consumer
loyalty which would mean more money spent on the goods the artist is
selling therefore maximising profits.
