The majority of respondents to a music video research questionnaire were female, 16-18 year olds who are part of the target audience for the type of music video being planned. Punk music was the most popular genre with this group, followed by pop, rock, and hip hop. Most watch music videos on YouTube rather than TV but use both platforms. Respondents typically spend 1-2 hours per week watching music videos. Most prefer abstract or narrative styles over live performances.