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ATTITUDE IN
ORGANISATIONAL
  BEHAVIOUR

    PRESENTED BY

         SIDDHARTH 57
        YUVRAJ     55
        AMIT       60
THE CONCEPT OF ATTITUDE

 An attitude is the behavior of a person/s with respect
 to a given objective like physical objectives, issues,
 ideas, events, people, etc in positive or negative way
 of responding.
CHARACTERISTICS OF ATTITUDE

1.   VALENCE

2. MULTIPLEXITY


3. RELATION TO NEEDS


4. CENTRALITY
FUNCTIONS OF ATTITUDE

1.   ADJUSTMENT FUNCTION

2. THE EGO-DEFENSIVE FUNCTION


3. THE VALUE-EXPRESSIVE FUNCTION


4. THE KNOWLEDGE FUNCTION
COMPONENTS OF ATTITUDE

 THERE ARE THREE COMPONENTS OF ATTITUDE

1.   COGNITIVE

2. AFFECTIVE


3. BEHAVIOURAL
COGNITIVE

 It represents the beliefs of a person about an
 attitude of objective.



 It consists of the individual’s beliefs, perception &
 ideas about an objective.
AFFECTIVE

 It refers to the emotions associated with an
 attitude object.



 It basically consists of the feeling of a person has
 toward an attitude object.
BEHAVIORAL

 It is concerned with the way one intends to
 behave toward a particular attitude object.



 How the person wants to behave & what the person
 says about his behavior towards the object.
ATTITUDE FORMATION

 Here, a person’s beliefs about an object & the
 amount & type of information the person has about
 the object both contribute to the formation of an
 about the object.


 If a person has positive beliefs about an objective,
 the persons the person forms a positive attitude
 about it & vice versa.
FACTORS IN ATTITUDE FORMATION


1.   Family



2.   Reference groups



3.   Social classes
ATTITUDES TYPES

Most of the research in OB has been concerned with
                   three attitudes…

1.   Job satisfaction

2.   Job involvement

3.   Organisational commitment
1. Job satisfaction


   A collection of positive and/or negative feelings
    that an individual holds toward his or her job.
2. Job involvement


   Identifying with the job, actively participating in
    it, and considering performance important to
    self-worth.
3. Organisational commitment


   Identifying with a particular organization and its
    goals, and wishing to maintain membership in
    the organization.
Attitudes

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Attitudes

  • 1.
  • 2. ATTITUDE IN ORGANISATIONAL BEHAVIOUR PRESENTED BY SIDDHARTH 57 YUVRAJ 55 AMIT 60
  • 3. THE CONCEPT OF ATTITUDE  An attitude is the behavior of a person/s with respect to a given objective like physical objectives, issues, ideas, events, people, etc in positive or negative way of responding.
  • 4. CHARACTERISTICS OF ATTITUDE 1. VALENCE 2. MULTIPLEXITY 3. RELATION TO NEEDS 4. CENTRALITY
  • 5. FUNCTIONS OF ATTITUDE 1. ADJUSTMENT FUNCTION 2. THE EGO-DEFENSIVE FUNCTION 3. THE VALUE-EXPRESSIVE FUNCTION 4. THE KNOWLEDGE FUNCTION
  • 6. COMPONENTS OF ATTITUDE THERE ARE THREE COMPONENTS OF ATTITUDE 1. COGNITIVE 2. AFFECTIVE 3. BEHAVIOURAL
  • 7. COGNITIVE  It represents the beliefs of a person about an attitude of objective.  It consists of the individual’s beliefs, perception & ideas about an objective.
  • 8. AFFECTIVE  It refers to the emotions associated with an attitude object.  It basically consists of the feeling of a person has toward an attitude object.
  • 9. BEHAVIORAL  It is concerned with the way one intends to behave toward a particular attitude object.  How the person wants to behave & what the person says about his behavior towards the object.
  • 10. ATTITUDE FORMATION  Here, a person’s beliefs about an object & the amount & type of information the person has about the object both contribute to the formation of an about the object.  If a person has positive beliefs about an objective, the persons the person forms a positive attitude about it & vice versa.
  • 11. FACTORS IN ATTITUDE FORMATION 1. Family 2. Reference groups 3. Social classes
  • 12. ATTITUDES TYPES Most of the research in OB has been concerned with three attitudes… 1. Job satisfaction 2. Job involvement 3. Organisational commitment
  • 13. 1. Job satisfaction  A collection of positive and/or negative feelings that an individual holds toward his or her job.
  • 14. 2. Job involvement  Identifying with the job, actively participating in it, and considering performance important to self-worth.
  • 15. 3. Organisational commitment  Identifying with a particular organization and its goals, and wishing to maintain membership in the organization.