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ObjectivesObjectives
1. Define Attitude.
2. Describe two types of an attitude.
3. Describe the Components of an attitude
4. Write down four functions of attitude.
5. List steps of Attitude development
through training.
6. Explain how to change attitudes through
persuasive communication and cognitive
dissonance
Definition
A settled way of thinking or feeling
about something.
Or
Attitude is defined as the persistent
tendency to feel and behave in a particular
way towards some objects, persons or
events
.
Types of an Attitude
Positive Attitude :-
Positive mental attitude is a
psychological term which describes a
mental phenomenon in which the
central idea is that one can increase
achievement through optimistic
thought processes.
Positive attitude helps you cope more
easily with the daily affairs of life. It
brings optimism into your life, and
makes it easier to avoid worry and
negative thinking. If you adopt it as a
way of life, it will bring constructive
changes into your life, and makes
them happier, brighter and more
successful.
Positive Attitude
Positive Attitude
 With a positive attitude you see the
bright side of life, become optimistic
and expect the best to happen.It is
certainly a state of mind that is well
worth developing.
Types of an Attitude
Negative Attitude :-
A negative attitude is
characterized by a great disdain for
everything. Someone who constantly
points out the negative in everything.
 A negative attitude is characterized by a
great disdain for everything. Someone who
constantly points out the negative in
everything.
 A negative attitude is contagious and
therefore avoiding people with one is the
best way of prevention. Once you have a
negative attitude, you will unlikely be able to
recover and self fulfilling prophecy takes a
hold.
Negative Attitude
Attitude ComponentsAttitude Components
Cognitive AffectiveAffective
Behavior
Attitude ComponentsAttitude Components
Affections (Feelings)(Feelings)
The emotional or feeling segment of an
attitude.
Cognition (Thoughts)(Thoughts)
The opinion or belief segment of an
attitude..
Behavior ( Actions and reactions)( Actions and reactions)
An intention to behave in a certain way
toward someone or something.
Three Components of 
Attitude- an example
Cognitions (My job is interesting)
Affections (I love my job)
Behavior ( I am going to get to
work early with a smile on my face-
my intention to act)
HOW MUCH DO YOU SEE OF AN ICEBERG?HOW MUCH DO YOU SEE OF AN ICEBERG?
Thursday, September 22, 2016 ATTITUDE
• ONLY 10% OF ANY
ICEBERG IS VISIBLE.
THE REMAINING 90%
IS BELOW SEA LEVEL.
Thursday, September 22, 2016 ATTITUDE
SEA LEVEL
KNOWLEDGE
&
SKILLS
ATTITUDE
UNKNOWN
TO OTHERS
KNOWN
TO OTHERS
Functions Of Attitude
Attitude
Ego
Defensive
Adjustment
Knowledge Value
expression
Functions Of Attitude
The Adjustment Function : Attitudes
often help people to adjust to their work
environment.
Ego-Defensive Function : Attitudes help
people to retain their dignity and self-
image.
Functions Of Attitude
The Value-Expressive Function :
Attitudes provide individuals with a
basis for expressing their values.
The Knowledge Function :
Attitudes provide standards and frames
of reference that allow people to
understand and perceive the world around
him.
Attitude development through
Training
Training that is expected to produce
a specific character or pattern of
behavior.
Training that produces moral or
mental improvement.
Attitude development through
Training
Controlled behavior resulting from
disciplinary training
A systematic method to obtain
obedience
A state of order based upon
submission to rules and authority
How to change Attitude
 If people like you, they are more apt to
identify and adopt your message .
 Be convincing, credible and liked.
 Be believable, knowledgeable
about what you are liking.
 Present your arguments clearly and
persuasively.
 Attitudes that are expressed publicly
are more difficult to change because it
requires one to admit he or she has
made a mistake.
How to change Attitude
 Oral persuasion techniques are most
effective when you use a positive,
tactful tone, present strong evidence to
support your position, tailor your
argument to the listener, use logic, and
support your evidence by appealing to
the employees’ fears, frustrations and
other emotions.
How to change Attitude
 The use of training sessions where
employees share and personalize
experiences, and practice new behaviors
can be powerful stimulants for change.
 Conducting attitudes surveys and
suitable remedy.
How to change Attitude
Clarify your purpose and visualize your
purpose realized in future.
Expect more from yourself and set goals for
yourself
Do not wait for happiness, better try to work
towards happiness
Deal with problems effectively, do not run
away from them
How to change Attitude
 Develop a routine to start every day in
a positive mental state
 See positive approach in troubles
 Be optimistic, this is an golden rule to
maintain positive attitude
 Do self talk
How to change Attitude
ObjectivesObjectives
1. Define Attitude.
2. Describe two types of an attitude.
3. Describe the Components of an attitude
4. Write down four functions of attitude.
5. List steps of Attitude development
through training.
6. Explain how to change attitudes through
persuasive communication and cognitive
dissonance
Thanks

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Attitude development

  • 2. ObjectivesObjectives 1. Define Attitude. 2. Describe two types of an attitude. 3. Describe the Components of an attitude 4. Write down four functions of attitude. 5. List steps of Attitude development through training. 6. Explain how to change attitudes through persuasive communication and cognitive dissonance
  • 3. Definition A settled way of thinking or feeling about something. Or Attitude is defined as the persistent tendency to feel and behave in a particular way towards some objects, persons or events .
  • 4. Types of an Attitude Positive Attitude :- Positive mental attitude is a psychological term which describes a mental phenomenon in which the central idea is that one can increase achievement through optimistic thought processes.
  • 5. Positive attitude helps you cope more easily with the daily affairs of life. It brings optimism into your life, and makes it easier to avoid worry and negative thinking. If you adopt it as a way of life, it will bring constructive changes into your life, and makes them happier, brighter and more successful. Positive Attitude
  • 6. Positive Attitude  With a positive attitude you see the bright side of life, become optimistic and expect the best to happen.It is certainly a state of mind that is well worth developing.
  • 7. Types of an Attitude Negative Attitude :- A negative attitude is characterized by a great disdain for everything. Someone who constantly points out the negative in everything.
  • 8.
  • 9.  A negative attitude is characterized by a great disdain for everything. Someone who constantly points out the negative in everything.  A negative attitude is contagious and therefore avoiding people with one is the best way of prevention. Once you have a negative attitude, you will unlikely be able to recover and self fulfilling prophecy takes a hold. Negative Attitude
  • 11. Attitude ComponentsAttitude Components Affections (Feelings)(Feelings) The emotional or feeling segment of an attitude. Cognition (Thoughts)(Thoughts) The opinion or belief segment of an attitude.. Behavior ( Actions and reactions)( Actions and reactions) An intention to behave in a certain way toward someone or something.
  • 12. Three Components of  Attitude- an example Cognitions (My job is interesting) Affections (I love my job) Behavior ( I am going to get to work early with a smile on my face- my intention to act)
  • 13. HOW MUCH DO YOU SEE OF AN ICEBERG?HOW MUCH DO YOU SEE OF AN ICEBERG? Thursday, September 22, 2016 ATTITUDE
  • 14. • ONLY 10% OF ANY ICEBERG IS VISIBLE. THE REMAINING 90% IS BELOW SEA LEVEL. Thursday, September 22, 2016 ATTITUDE
  • 17. Functions Of Attitude The Adjustment Function : Attitudes often help people to adjust to their work environment. Ego-Defensive Function : Attitudes help people to retain their dignity and self- image.
  • 18. Functions Of Attitude The Value-Expressive Function : Attitudes provide individuals with a basis for expressing their values. The Knowledge Function : Attitudes provide standards and frames of reference that allow people to understand and perceive the world around him.
  • 19.
  • 20. Attitude development through Training Training that is expected to produce a specific character or pattern of behavior. Training that produces moral or mental improvement.
  • 21. Attitude development through Training Controlled behavior resulting from disciplinary training A systematic method to obtain obedience A state of order based upon submission to rules and authority
  • 22. How to change Attitude  If people like you, they are more apt to identify and adopt your message .  Be convincing, credible and liked.  Be believable, knowledgeable about what you are liking.  Present your arguments clearly and persuasively.
  • 23.  Attitudes that are expressed publicly are more difficult to change because it requires one to admit he or she has made a mistake. How to change Attitude
  • 24.  Oral persuasion techniques are most effective when you use a positive, tactful tone, present strong evidence to support your position, tailor your argument to the listener, use logic, and support your evidence by appealing to the employees’ fears, frustrations and other emotions. How to change Attitude
  • 25.  The use of training sessions where employees share and personalize experiences, and practice new behaviors can be powerful stimulants for change.  Conducting attitudes surveys and suitable remedy. How to change Attitude
  • 26. Clarify your purpose and visualize your purpose realized in future. Expect more from yourself and set goals for yourself Do not wait for happiness, better try to work towards happiness Deal with problems effectively, do not run away from them How to change Attitude
  • 27.  Develop a routine to start every day in a positive mental state  See positive approach in troubles  Be optimistic, this is an golden rule to maintain positive attitude  Do self talk How to change Attitude
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  • 29. ObjectivesObjectives 1. Define Attitude. 2. Describe two types of an attitude. 3. Describe the Components of an attitude 4. Write down four functions of attitude. 5. List steps of Attitude development through training. 6. Explain how to change attitudes through persuasive communication and cognitive dissonance