2. ObjectivesObjectives
1. Define Attitude.
2. Describe two types of an attitude.
3. Describe the Components of an attitude
4. Write down four functions of attitude.
5. List steps of Attitude development
through training.
6. Explain how to change attitudes through
persuasive communication and cognitive
dissonance
3. Definition
A settled way of thinking or feeling
about something.
Or
Attitude is defined as the persistent
tendency to feel and behave in a particular
way towards some objects, persons or
events
.
4. Types of an Attitude
Positive Attitude :-
Positive mental attitude is a
psychological term which describes a
mental phenomenon in which the
central idea is that one can increase
achievement through optimistic
thought processes.
5. Positive attitude helps you cope more
easily with the daily affairs of life. It
brings optimism into your life, and
makes it easier to avoid worry and
negative thinking. If you adopt it as a
way of life, it will bring constructive
changes into your life, and makes
them happier, brighter and more
successful.
Positive Attitude
6. Positive Attitude
With a positive attitude you see the
bright side of life, become optimistic
and expect the best to happen.It is
certainly a state of mind that is well
worth developing.
7. Types of an Attitude
Negative Attitude :-
A negative attitude is
characterized by a great disdain for
everything. Someone who constantly
points out the negative in everything.
8.
9. A negative attitude is characterized by a
great disdain for everything. Someone who
constantly points out the negative in
everything.
A negative attitude is contagious and
therefore avoiding people with one is the
best way of prevention. Once you have a
negative attitude, you will unlikely be able to
recover and self fulfilling prophecy takes a
hold.
Negative Attitude
11. Attitude ComponentsAttitude Components
Affections (Feelings)(Feelings)
The emotional or feeling segment of an
attitude.
Cognition (Thoughts)(Thoughts)
The opinion or belief segment of an
attitude..
Behavior ( Actions and reactions)( Actions and reactions)
An intention to behave in a certain way
toward someone or something.
17. Functions Of Attitude
The Adjustment Function : Attitudes
often help people to adjust to their work
environment.
Ego-Defensive Function : Attitudes help
people to retain their dignity and self-
image.
18. Functions Of Attitude
The Value-Expressive Function :
Attitudes provide individuals with a
basis for expressing their values.
The Knowledge Function :
Attitudes provide standards and frames
of reference that allow people to
understand and perceive the world around
him.
21. Attitude development through
Training
Controlled behavior resulting from
disciplinary training
A systematic method to obtain
obedience
A state of order based upon
submission to rules and authority
22. How to change Attitude
If people like you, they are more apt to
identify and adopt your message .
Be convincing, credible and liked.
Be believable, knowledgeable
about what you are liking.
Present your arguments clearly and
persuasively.
23. Attitudes that are expressed publicly
are more difficult to change because it
requires one to admit he or she has
made a mistake.
How to change Attitude
24. Oral persuasion techniques are most
effective when you use a positive,
tactful tone, present strong evidence to
support your position, tailor your
argument to the listener, use logic, and
support your evidence by appealing to
the employees’ fears, frustrations and
other emotions.
How to change Attitude
25. The use of training sessions where
employees share and personalize
experiences, and practice new behaviors
can be powerful stimulants for change.
Conducting attitudes surveys and
suitable remedy.
How to change Attitude
26. Clarify your purpose and visualize your
purpose realized in future.
Expect more from yourself and set goals for
yourself
Do not wait for happiness, better try to work
towards happiness
Deal with problems effectively, do not run
away from them
How to change Attitude
27. Develop a routine to start every day in
a positive mental state
See positive approach in troubles
Be optimistic, this is an golden rule to
maintain positive attitude
Do self talk
How to change Attitude
28.
29. ObjectivesObjectives
1. Define Attitude.
2. Describe two types of an attitude.
3. Describe the Components of an attitude
4. Write down four functions of attitude.
5. List steps of Attitude development
through training.
6. Explain how to change attitudes through
persuasive communication and cognitive
dissonance