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Attitude development is the utmost needed aspect for developing personality.
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Attitude development
1.
ATTITUDE DEVELOPMENT
2.
Concept 1. An attitude is a hypothetical construct that represents an individual's degree of like or dislike for an living or non living things. 2. Attitudes are generally positive or negative views of a person, place, thing, or event this is often referred to as the attitude object.
3.
Four Possible Reactions to Attitude Objects
4.
For ex The Iceberg The Iceberg phenomena is also applicable on human beings ... Only 10% Of Any Iceberg Above Sea Level Is Visible which are KNOWLEDGE & SKILLS – known to others. The Remaining 90% Is Below Sea Level which is ATTITUDE – unknown to others.
5.
Tpyes of Attitude 1. Positive attitude: The predisposition that results in desirable outcomes for individuals and organizations. 2. Negative attitude: The tendency of a person that results in an undesirable outcome for individuals and organizations. 3. Neutral Attitude: The tendency of a person whichs results in a very balanced approach towards other individuals and organizations.
6.
Components of Attitudes 1. COGNITIVE Opinion or beliefs about attitude object (pos & neg) 2. AFFECTIVE emotions and feelings the object triggers (pos & neg) 3. BEHAVIORAL reaction toward the object (pos & neg actions)
7.
8.
Theories of attitude change 1. Cognitive Dissonance Theory 2. Self Perception Theory 1. Cognitive Dissonance Theory i. If there is an inconsistency between two attitudes or between attitudes and behavior ii. People seek to make them consistent iii. Achieve a stable state with minimum of Dissonance. 2. SelfPerception Theory i. Attitudes do not cause behavior, behavior causes attitudes ii. Attitudes are formed after the fact to make sense out of behavior that already Occurred.
9.
Do Attitudes cause Behavior? Answer: Not very well! Attitudes have a stronger effect on behavior if they are: 1. important 2. specific 3. accessible 4. social pressure reinforces the attitude 5. you have experience with the attitude.
10.
Conclusions 1. Attitudes do not predict single behaviours. 2. Attitudes are related to multiple. behaviours (behavioural patterns) 3. Attitudes influence behaviour through influencing intention. 4. Intention is the better predictor of behaviour. 5. In order to understand intentions and behaviours, need to know about beliefs and Attitudes. 6. This is essential in relation to attitude change.
11.
The Choice is YOURS •With a Bad attitude you can never have a positive day. •With a Positive attitude you can never have a bad day. How can we develop our personality and attitude ? We can do this through : 1. Self image and self reformation 2. Education and hard work
3. Discipline and organization 4. Belief in goodness's and truth and many more.
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