Mobile marketing is a cost-effective way to directly reach consumers on their mobile devices anywhere and anytime. It utilizes channels like SMS, MMS, and mobile apps to generate brand awareness, drive sales to physical locations, and produce personalized customer experiences. Some key facts about mobile marketing are that over 95% of cell phone users can receive text messages, response rates for SMS campaigns can be up to 70%, and over 80% of consumers respond to texts within an hour. The document then provides some examples of successful mobile marketing campaigns run by companies like Fandango and Gap.

1. Drive customers back What is Mobile Marketing ? Driving Sales To Your Locations Ola Ayeni,President Mobile Dialog

2. What is social media ? FB 250M,MM 263M

3. What is Mobile Marketing ?

4. Channels of Mobile MMS SMS Wap APP

5. How do you use new media tools to generate brand awareness

6. What is Mobile Marketing ? A simple targeted and measurable way to reach consumers directly to produce a one-on-one experience Reach consumers anywhere and anytime Text “ Freefood” to 67463 Most cost effective direct marketing tool ever invented

7. (c) 2007 Text2store Mobile Source: CTIA Semi-Annual Wireless Survey Text messaging is growing over 90% per year UNIVERSAL: 97% of all active cellular telephones in the U.S. and Canada have text-messaging capability EFFECTIVE: SMS based interactive campaigns experience response rates up to 70% VIRAL: 23% of SMS campaign messages are forwarded. MEASUREABLE: Messages are actionable and trackable through specific consumer replies.

8. Reach Over 95% of Cell Phone Users Some Mobile Data Over 80% of cell phone users respond to sms within an hour 89% of major brands will market on mobile by 2008 75 billion text messages sent in July 2008 Over 95% of mobile phone users can receive text messages on their cell phones

9. Some Mobile Facts.. Reaches over 263 Million users 95% of all active cell phones in the USA can be reached using text messaging Experience response rate up to 70% Over 80% of consumers respond sms within an hour 75 billion text messages sent in July 2008, 160 % annual increase Over 84% of consumers will not leave home without it.

10. Mobile Marketing Benefits Confidential Mobile-Dialog can drive significant improvements in acquisition, awareness, spend, retention and profitability Franchisors Challenges Build awareness, education and confidence: Brand Awareness Increase Franchisees store sales, monitoring and tracking. Corporate Messaging/Alerts High cost of traditional advertising to build awareness Keeping their customers engaged Proven Mobile Benefits C ost-effective, proven sales driver Speed to market Shifting to Mobile saves you 500% over simple direct mail (no postage costs!)‏ Proven increased response, on average 22 – 26% compared to direct mail Increase acquisition by 5-15% Knowledge, direct offer response Increased transaction size, typically 5-10%

11. How to use it Grow your customer base 15% Off of Your First Order with coupon code XCZXDED Drive repeat business Buy one and get ½ price on the other with this offer code Increase business during slow times $3 Off Haircuts Weekdays 10AM – 3PM Capitalize on seasonal or special events Monday Night Football: $8 Large Pizza

12. Text MDIALOG to 839863 Some Recommended Uses Of Mobile Weekly local offers and hot product sales events at participating merchants location Introduce a new location, product or service to customers Suggest more relevant products and offers customer Viral Marketing:

13. Example: FANDANGO Confidential Client: Fandango Offer: Buy One Movie Ticket Get One Free Movie Ticket for “The Break–Up” Distribution: Nationwide sms & email delivery

14. Local offers at participating locations Dunkin Donuts 99 cents Lattes in Boston Dunkin Donut 20% increase in sales, 90% of respondents purchased other products 50% will buy Coffees and Lattes at Dunkin

15. Example: GAP Confidential Client: Gap Offer: $10 off Purchase of $50 or more. Show at Counter. Exp: 08/25/07 Promo code: 588 Distribution: Midwest region sms & email delivery

16. Contact Us Mobile Dialog Ola Ayeni 630-709-6623 1888-948-7775 x 4 [email_address]