Mobile marketing is a cost-effective way to directly reach consumers on their mobile devices anywhere and anytime. It utilizes channels like SMS, MMS, and mobile apps to generate brand awareness, drive sales to physical locations, and produce personalized customer experiences. Some key facts about mobile marketing are that over 95% of cell phone users can receive text messages, response rates for SMS campaigns can be up to 70%, and over 80% of consumers respond to texts within an hour. The document then provides some examples of successful mobile marketing campaigns run by companies like Fandango and Gap.

1. Drive customers back What is Mobile Marketing ? Driving Sales To Your Locations Ola Ayeni,President Mobile Dialog

2. What is social media ? FB 250M,MM 263M

3. What is Mobile Marketing ?

5. How do you use new media tools to generate brand awareness

6. What is Mobile Marketing ? A simple targeted and measurable way to reach consumers directly to produce a one-on-one experience Reach consumers anywhere and anytime Text “ Freefood” to 67463 Most cost effective direct marketing tool ever invented

8. Reach Over 95% of Cell Phone Users Some Mobile Data Over 80% of cell phone users respond to sms within an hour 89% of major brands will market on mobile by 2008 75 billion text messages sent in July 2008 Over 95% of mobile phone users can receive text messages on their cell phones

11. How to use it Grow your customer base 15% Off of Your First Order with coupon code XCZXDED Drive repeat business Buy one and get ½ price on the other with this offer code Increase business during slow times $3 Off Haircuts Weekdays 10AM – 3PM Capitalize on seasonal or special events Monday Night Football: $8 Large Pizza

13. Example: FANDANGO Confidential Client: Fandango Offer: Buy One Movie Ticket Get One Free Movie Ticket for “The Break–Up” Distribution: Nationwide sms & email delivery

15. Example: GAP Confidential Client: Gap Offer: $10 off Purchase of $50 or more. Show at Counter. Exp: 08/25/07 Promo code: 588 Distribution: Midwest region sms & email delivery