This document provides a summary of a presentation about managing user experience across SaaS applications. It discusses the market dynamics of cloud computing and how different cloud markets are projected to evolve. It emphasizes that user experience is a key driver of adoption and outlines how seamless identity and access management can be provided across web, cloud, and mobile apps. The presentation then discusses Symplified's converged identity stack and logical runtime architecture to provide a centralized solution for provisioning, access control, single sign-on, and auditing across internal and external applications.

1. Providing Seamless Identity & Access Management Across
Web, Cloud & Mobile Apps Used by Your Employees,
Partners & Customers
Managing User Experience
Across SaaS Applications
Tony LoCascio, CISSP
Sr. Systems Engineer | Symplified February 2012

2. AGENDA
• Market Dynamics of Cloud Computing
• User Experience Drives Adoption
• Account Mgt. and Centralized Control
• Mobile Devices
• About Symplified

3. Market Dynamics of Cloud Computing:
The real market size of cloud computing
and how the different markets will evolve

4. Cloud Computing Market Projections:
• Infrastructure as a service market
will peak at $5.9 billion in global
revenue in 2014 and then
commoditization, price pressure
and falling margins kick in.
• Software as a service will be
adopted by companies of all sizes.
In 2011, SaaS will be a $21.2 billion
market and grow to $92.8 billion in
2016. AT that point SaaS comes
closer to saturation.
• Business Process as a service will
be notable, but face modest
revenue.

5. SaaS Inhibitors
What are your firm's concerns, if any, with software-as-a-service (SaaS)?
Security concerns
Integration challenges with other applications
Application performance (e.g., downtime, speed)
Total cost concerns (total cost of ownership)
Lack of maturity
Not customizable
Difficulty and risk of migration or installation
Pricing is unclear or complicated
We're locked in financially with our current vendor
We can't find the specific application we need
None. We don't have any concerns
Other
Don't know
0% 10% 20% 30% 40% 50% 60% 70%
Base: 913 North American and European software decision makers .Source: Fossights
Software Survey, Q4, 2010

6. User Experience Drives Adoption

7. User Experience as Key Enabler
Increase User Satisfaction:
The more time you spend at the beginning of a project making sure there is a rich
user experience, the more user satisfaction will increase.
Increase User Adoption:
People will use an application more often if they like the experience, regardless of
how much pressure their employer puts on them to use it.
Lower Training Costs:
If someone finds an application valuable and easy to use, they will likely make use of
it often.
Increase in Productivity:
Do not let technology get in the way of the user. And making applications unique to
the user’s job will increase productivity as well as their effectiveness.
Decrease in Support Cost:
An intuitive experience that is both easy to navigate and does not require specialized
training will significantly reduce support calls.

8. SaaS Application Types
1. Hosted email: (Google mail, Microsoft…)
2. Remote Storage: (Box.net, Humyo, Amazon S3, Apple MobileMe…)
3. Collaboration: (Salesforce, Google Wave, WebEx, Spicebird…)
4. Virtual office (Google Apps, MS 365…)
5. Streaming Media: (Netflix, Hulu, Crackle…)
6. Social Media: (Facebook, LinkedIn, Twitter…)
7. Extra processing power (Amazon EC2, Rackspace…)

10. Account Management and Centralized Control

11. The Problem: Identity Silos
User Growth Fuels Complexity Sensitive Data Outside Firewall
SaaS Creates Management Silos
Enterprise Integration

12. Account
Provisioning
Onboarding Identity
Broker
API

13. Scenario: Account Management
» Terminated employee is
removed from Active Directory
» Admin must repeat
Removal from all
siloed apps
But Cloud apps aren’t
integrated so a terminated
employee can access
company data and apps

14. Scenario: Centralized Control
» Terminated employee is
removed from Active Directory
Identity
» One step for admin Broker
» Centralized policies
Terminated employee no
longer has access to apps

15. The role of the Identity Broker
Internal Web Apps Public Cloud Apps
Identity
Broker

17. Identity Management Is Key
Mobile Enabler
» Manage access control from device to SaaS apps
» Authenticate users from outside the network (3G etc)
against internal systems like Active Directory
» Provide SSO for users to both SaaS and internal Web
apps
» Provide consistent experience from desktop to device
(same apps, same identity and same password)
» Audit user access to SaaS apps from mobile devices

18. Mobile Experience
One login ~
gives users a
single launch pad
to access multiple
cloud apps from
the mobile
browser

19. Symplified's approach
• Product Stack
• Architecture

20. The Converged Identity Stack
This Is The Converged Identity Stack
1. Unified IAM
2. Cloud gateway that secures and manages
access
3. Integrate and extend infrastructure to cloud
4. Unify experience across mobile, Web and
SaaS
5. Unified SSO across SaaS and Web
6. Deployment options on-premises or in the
cloud

21. Logical Runtime Architecture
Passwords
Access Control
SSO Portal
SAML
Windows Login
Personalization
SAML
Central Audit HTTP
OpenID
Virtual Directory
Strong Auth
Active LDAP Database Enterprise
Directory Directory Apps
Virtual directory leverages existing systems

22. What Symplified Provides
One connection
integrates your entire
ecosystem
OR
» Access Management
» Central Portal Authentication
» Federated Single Sign On
» Use of Existing Directories
» Audit & Compliance Reporting

23. About Symplified

24. Proven Team
Eric Olden | CEO & Founder Top Tier Investors
Former CTO of Securant | ClearTrust
Built first WAM & Provisioning product
Co-author AuthXML (now SAML)
Jonti McLaren | EVP Services Delivery & Founder
Former President of Securant | ClearTrust
Scaled Securant to more than 300 customers in
18 months
Darren Platt | CTO & Founder Buzz
Former VP Engineering of Securant | ClearTrust
Built first STS & federation product
Co-author AuthXML (now SAML)
Jason Merrick Jay Wallingford
VP Alliances VP Engineering
Josh Forman
VP Services Delivery
Pioneered Identity & Access
Management with ClearTrust
Acquired by

25. THE SYMPLIFIED DIFFERENCE
VS. LEGACY IAM VS. POINT SAML VS. INSECURE,
SOFTWARE FEDERATION POINT SSO
SOFTWARE WEBSITES
» Symplified’s Cloud » Access control, » Symplified works with
native architecture authentication, data in place – no
better and simpler authorization and need to replicate
than legacy platforms auditing capabilities Active Directory to
beyond point SAML the Cloud
» Symplified offers a federation
Comprehensive » Symplified supports
no-compromise » Symplified has SAML any user – internal or
identity solution & HTTP for nearly external not just
100% coverage vs employees
» 80% lower cost and 10% for SAML-only
fast deployment » Symplified provides
» Symplified is truly deep mobile support
cloud - not re-branded
software

26. Thank You!
Send email to:
info@symplified.com
Visit us @
www.Symplified.com