Imagine a future where siloed departments and legacy workflows don’t stand in our way. Today’s content is complex, interconnected, and needs to be ready for devices we haven’t even dreamed of yet. Tomorrow isn’t going to get any simpler. Successful outcomes demand a new kind of collaboration.
For the past two years, Rebekah has studied how successful teams collaborate and has helped transform the way her team works and produces together. In this session, you’ll hear what she’s learned about making effective cross-discipline collaboration possible, and leave with actionable approaches you can use to unite your team and workflow, too.
IN THIS SESSION, WE’LL LEARN:
What it takes to make effective collaboration possible
How project managers can play a key role in creating the cross-discipline teams of tomorrow
Practical techniques you can use to bridge silos, increase productivity, and facilitate web content working sessions with your team
Next-Level Collaboration: the Future of Content and Design | GIANT CONF 2015Rebekah Baggs
Imagine a future where siloed departments and legacy workflows don’t stand in our way. Today’s content is complex, interconnected, and needs to be ready for devices we haven’t even dreamed of yet. Tomorrow isn’t going to get any simpler. Successful outcomes demand a new kind of collaboration.
For the past two years, Rebekah has studied how successful teams collaborate and has helped transform the way her team works and produces together. In this session, you’ll hear what she’s learned about making effective cross-discipline collaboration possible, and leave with actionable approaches you can use to unite your team and workflow, too.
In this talk, we discussed:
- What it takes to make effective collaboration possible
- How content strategists play a key role in creating the cross-discipline teams of tomorrow
- Practical techniques you can use to bridge silos, increase productivity, and deliver better project outcomes for everyone
Journey Mapping for Damn Good Digital Design - MIMA Summit 2015Rebekah Baggs
Designing mobile and responsive experiences that delight our users and meet our organizational objectives isn’t easy, but it’s not impossible. User journeys can help.
Understanding our users context is critical to the success of every app or responsive website. But more often than not, we jump right into discussing functionality and technical requirements without ever stopping to considering who our users are and what they need. While many of us seek out shiny new tools to prototype products, mapping the users’s journey is still the most reliable tool we can use to understand context and design mobile experiences that matter.
Learning Objectives:
1. What journey mapping entails and why it is an essential tool for designing effective mobile experiences, or any digital experience for that matter
2. Practical tools and exercises you can use to understand user context and consider those insights in your app, or responsive website
3. Techniques for mapping user journeys with your team and applying what you’ve learned to build better user flows, features, interactions and interfaces
Next Level Collaboration: The Future of Content & Web Design at Future Insigh...Rebekah Baggs
Tomorrow’s complex digital experiences and responsive design challenges require a new kind of cross-discipline approach to content creation. Successful outcomes demand collaboration and co-creation. Yet, siloed workflows and legacy processes can hold you back. Learn how designers and developers play a key role in creating future-ready content, and leave with skills and actionable approaches you’ll need to transform the way your team produces together.
Journey Mapping for Damn Good Digital Design - Digital Summit Dallas 2015Rebekah Baggs
Designing mobile and responsive experiences that delight our users and meet our organizational objectives isn’t easy, but it’s not impossible. User journeys can help.
Understanding our users context is critical to the success of every app or responsive website. But more often than not, we jump right into discussing functionality and technical requirements without ever stopping to considering who our users are and what they need. While many of us seek out shiny new tools to prototype products, mapping the users’s journey is still the most reliable tool we can use to understand context and design mobile experiences that matter.
How do you connect your search rankings to your long term conversion rates? Customer journey mapping. Rebekah will show you how to bridge the gap between SEO, content, design, and UX with an effective framework your team can use to deliver radically relevant digital experiences when and where it matters most.
Bridging Silos Between SEO, UX, and Content for Big Marketing Wins | Digital ...Rebekah Baggs
Brilliant marketing results aren’t created in a vacuum. Rebekah will show you how to bridge the gap between SEO, content, and UX with an effective framework your team can use to deliver radically relevant digital experiences when and where it matters most.
During this session you’ll learn how to:
- Leverage keyword data to unite your UX, SEO, and content efforts
- Avoid classic marketing mistakes that stem from fractured strategies and disconnected teams
- Holistically optimize your digital presence across the web with practical, real-world approaches
Next-level collaboration: The future of content and design | Confab 2015Rebekah Baggs
Imagine a future where siloed departments and legacy workflows don’t stand in our way. Today’s content is complex, interconnected, and needs to be ready for devices we haven’t even dreamed of yet. Tomorrow isn’t going to get any simpler. Successful outcomes demand a new kind of collaboration.
For the past two years, Rebekah has studied how successful teams collaborate and has helped transform the way her team works and produces together. In this session, you’ll hear what she’s learned about making effective cross-discipline collaboration possible, and leave with actionable approaches you can use to unite your team and workflow, too.
In this talk, we discussed:
- What it takes to make effective collaboration possible
- How content strategists play a key role in creating the cross-discipline teams of tomorrow
- Practical techniques you can use to bridge silos, increase productivity, and deliver better project outcomes for everyone
Slides from my talk on the things I've learned by comparing the collaborative process as it is carried out in many modern organizations to the creative process of artists and makers.
Next-Level Collaboration: the Future of Content and Design | GIANT CONF 2015Rebekah Baggs
Imagine a future where siloed departments and legacy workflows don’t stand in our way. Today’s content is complex, interconnected, and needs to be ready for devices we haven’t even dreamed of yet. Tomorrow isn’t going to get any simpler. Successful outcomes demand a new kind of collaboration.
For the past two years, Rebekah has studied how successful teams collaborate and has helped transform the way her team works and produces together. In this session, you’ll hear what she’s learned about making effective cross-discipline collaboration possible, and leave with actionable approaches you can use to unite your team and workflow, too.
In this talk, we discussed:
- What it takes to make effective collaboration possible
- How content strategists play a key role in creating the cross-discipline teams of tomorrow
- Practical techniques you can use to bridge silos, increase productivity, and deliver better project outcomes for everyone
Journey Mapping for Damn Good Digital Design - MIMA Summit 2015Rebekah Baggs
Designing mobile and responsive experiences that delight our users and meet our organizational objectives isn’t easy, but it’s not impossible. User journeys can help.
Understanding our users context is critical to the success of every app or responsive website. But more often than not, we jump right into discussing functionality and technical requirements without ever stopping to considering who our users are and what they need. While many of us seek out shiny new tools to prototype products, mapping the users’s journey is still the most reliable tool we can use to understand context and design mobile experiences that matter.
Learning Objectives:
1. What journey mapping entails and why it is an essential tool for designing effective mobile experiences, or any digital experience for that matter
2. Practical tools and exercises you can use to understand user context and consider those insights in your app, or responsive website
3. Techniques for mapping user journeys with your team and applying what you’ve learned to build better user flows, features, interactions and interfaces
Next Level Collaboration: The Future of Content & Web Design at Future Insigh...Rebekah Baggs
Tomorrow’s complex digital experiences and responsive design challenges require a new kind of cross-discipline approach to content creation. Successful outcomes demand collaboration and co-creation. Yet, siloed workflows and legacy processes can hold you back. Learn how designers and developers play a key role in creating future-ready content, and leave with skills and actionable approaches you’ll need to transform the way your team produces together.
Journey Mapping for Damn Good Digital Design - Digital Summit Dallas 2015Rebekah Baggs
Designing mobile and responsive experiences that delight our users and meet our organizational objectives isn’t easy, but it’s not impossible. User journeys can help.
Understanding our users context is critical to the success of every app or responsive website. But more often than not, we jump right into discussing functionality and technical requirements without ever stopping to considering who our users are and what they need. While many of us seek out shiny new tools to prototype products, mapping the users’s journey is still the most reliable tool we can use to understand context and design mobile experiences that matter.
How do you connect your search rankings to your long term conversion rates? Customer journey mapping. Rebekah will show you how to bridge the gap between SEO, content, design, and UX with an effective framework your team can use to deliver radically relevant digital experiences when and where it matters most.
Bridging Silos Between SEO, UX, and Content for Big Marketing Wins | Digital ...Rebekah Baggs
Brilliant marketing results aren’t created in a vacuum. Rebekah will show you how to bridge the gap between SEO, content, and UX with an effective framework your team can use to deliver radically relevant digital experiences when and where it matters most.
During this session you’ll learn how to:
- Leverage keyword data to unite your UX, SEO, and content efforts
- Avoid classic marketing mistakes that stem from fractured strategies and disconnected teams
- Holistically optimize your digital presence across the web with practical, real-world approaches
Next-level collaboration: The future of content and design | Confab 2015Rebekah Baggs
Imagine a future where siloed departments and legacy workflows don’t stand in our way. Today’s content is complex, interconnected, and needs to be ready for devices we haven’t even dreamed of yet. Tomorrow isn’t going to get any simpler. Successful outcomes demand a new kind of collaboration.
For the past two years, Rebekah has studied how successful teams collaborate and has helped transform the way her team works and produces together. In this session, you’ll hear what she’s learned about making effective cross-discipline collaboration possible, and leave with actionable approaches you can use to unite your team and workflow, too.
In this talk, we discussed:
- What it takes to make effective collaboration possible
- How content strategists play a key role in creating the cross-discipline teams of tomorrow
- Practical techniques you can use to bridge silos, increase productivity, and deliver better project outcomes for everyone
Slides from my talk on the things I've learned by comparing the collaborative process as it is carried out in many modern organizations to the creative process of artists and makers.
This keynote was given by Marissa Louie, Principal Designer at Yahoo!
Abstract:
There are millions of web sites and apps that exist, yet only a few of them are accessed on a regular basis. How do we design products that keep users coming back for more? The answer is simple – we integrate emotion into our designs.
In this presentation, Marissa Louie will teach us:
Emotional themes: What gets users hooked
Emotional toolbox: Design elements that make your users feel great
How to integrate positive emotions to influence behavior and increase user engagement
How to add personality to a product
--
Meet Marissa
Marissa Louie is a UI, UX, and Product Designer whose designs have been experienced by over 1 billion users. She is a Principal Designer at Yahoo!, where she has led design efforts in Search and Homepage and Verticals. She founded First Designer Co., a design community that supports designers with mentorship, design critiques, and job opportunities.
She has been an iOS Art Director at Apple, Product Designer at Ness Computing (acquired by OpenTable and now part of Priceline.com), and Co-founder of three tech startups. Her work has won numerous awards, including Apple's App Store Best of 2012 for Ness Computing.
10 Things CEOs Need to Know About Design Jason Putorti
Presentation first delivered at the 2010 Bessemer Cloud Conference introducing design concepts for non-designers, simple tactics to improve existing products, and strategies for success in product/experience design moving forward.
Thank you Dustin Curtis, Kim Goodwin, Jared Spool, Marc Gobé, Indi Young, Steve Krug, Robert Hoekman, Jr., Seth Godin, and Jesse James Garrett for content and inspiration.
Better Together: Content Strategy and Design #CSFORUM16Rebekah Baggs
Imagine a future where siloed departments and legacy workflows don’t stand in our way. Today’s content is complex, interconnected, and needs to be ready for devices we haven’t even dreamed of yet. Tomorrow isn’t going to get any simpler. Successful outcomes demand a new kind of collaboration.
For the past three years, Rebekah Cancino has studied how successful teams collaborate on content decisions, and helped transform the way content strategists, designers, and developers work and produce together. In this session, you’ll hear what she’s learned about making effective cross-discipline collaboration possible, and leave with actionable approaches you can use to unite your team and workflow, too.
If you want to learn more about emotional design, check out our Skillshare course: http://skl.sh/1jqYHZ5
This talk has been presented at:
- UXPA 2015
- SoCal UX Camp 2015
- SDXD September Meetup
- Zillow Speaker Series
LECTURE 2: Don Stanley's Design Class LSC 332 @UW MadisonDon Stanley
This is for Don Stanley's Course at the UW Madison. This class is about answering "What is Design?" and "Why Study Design?"
We also explore the strategic process for starting any communication project. What questions should you ask to get your project started?
I include the questions I believe you need to ask to get started.
Agile design thinking and you... ux australia2011Jason Furnell
Agile is changing the way we create software. Design, and Design Thinking, is becoming pivotal to business success. The UX game is changing, and you need to step up!
Daniel Oertli (CIO, REA Group) and Jason Furnell (Experience Design consultant, ThoughtWorks) will discuss the changing role of UX in fast moving, Agile development environments, presenting case studies demonstrating the impact that a design-led approach has had at Australia’s No.1 real estate site (www.realestate.com.au).
This talk will present concepts that will challenge your thinking and introduce you to new methods that will increase your impact as a designer working on software and business strategy projects.
The Agile development methodology dramatically changes the role of designers: the build is the design. Agile concepts like ‘working software over comprehensive documentation’ and the disciplines of ‘just enough’ and ‘just in time’, mean that traditional, heavy weight specification documentation is no longer effective – or even possible.
Practitioners need to find ways to ‘power up’ their design impact. Jason and Daniel will discuss how to use collaborative design as a ‘force multiplier’, share the experience of designing in real-time, and show you how to let go, be fearless and take your team with you on a journey that builds trust, buy-in and design momentum.
They will challenge you to shift your focus; to make the transition to design thinking, and focus on design facilitation in order to increase the scale and complexity of the things you design.
Jamin Hegeman - So you want to be a service designer - Productized16Productized
Service design is no longer new or unknown. The practice is maturing as service design firms gain experience and organizations start to bring service design in house. Journey maps are all the rage, and everyone is talking about designing for the end to end customer experience. So what does it take to be a great service designer? What need do service designers address? What is the craft of service design? How might you build service design into your team? This talk will address these questions, what service design looks like, and the future of service design.
We all know we're living in a period of massive, accelerating change. Yet how we think, how we work and what we produce as an advertising industry has changed remarkably little. This talk at the ICA in Toronto is a (hopefully practical) call for the industry to reclaim its progressive, and truly radical, roots.
New ideas need new behaviors - a behavioral focus on innovationBig Spaceship
In this presentation, we take a look at how Big Spaceship organizes itself for new behaviors, how our approach focuses on behavior, and how behavior has affected work like Skittles, Star Wars, Google, and The Most Awesomest Thing Ever.
It originally appeared here http://spcshp.it/eatstrategy and then at eat:strategy - a strategy conference in Toronto in July 2012.
For more on Big Spaceship: http://www.bigspaceship.com
A short workshop that I put together for Hyundai Start-Up Competition where the participants and myself worked together to design a product using Lean UX. A crash course that was fun, quick and engaging. (images used are copyrighted to their respective owners, drop me a line to credit if it's yours.)
CS Forum 2016: Content people and marketing people. It's complicated.Max Johns
How do ‘pure marketers’ think about content, and how do ‘pure content people’ think about marketing? The content strategists at CS Forum 2016 (Melbourne) heard about the prejudices, the sad truths, and the misunderstandings that can cause conflict. And they heard it from someone that’s been on both sides of the fence.
10 Digital Hacks Every Marketer Should KnowMark Fidelman
I've spent the last 10 years discovering the best digital marketing hacks to move the awareness and revenue needle. I'm giving you 3 examples and 10 hacks to improve your marketing game dramatically.
NOTE: this is NOT the slide deck I presented, rather it's a "extended dance remix version" where many things I cut out for time are put back in.
In 2013, Don Norman updated The Design Of Everyday Things. In 2015, references to "affodances" and "feedback" were everywhere at GDC. As games reacher broader audiences, it's critical that game designers make games accessible to players who are more familiar with Amazon than Fallout 4. A positive user experience can create the next Monument Valley or Clash of Clans.
Norman pointed out that a positive user experience begins with usability, but it doesn't end there. Great user experiences anticipate the user's needs and then go beyond that to delight. User experience designers have evolved a variety of approaches and tools to assure that the a product is "a joy to own, a joy to use."
In this talk, Christina will explore the core principles of user experience design, and how it can create games that are elegant and complete experiences that both serve and delight their players.
Takeaway
She will begin with relevant UXD approaches: Hick's Law, Concept Models, as well as affordances and feedback. She will present an introduction to useful techniques in UXD, from charrettes to journeymaps to usability. Finally, why user experience design is more than just good business, it's a moral prerogative.
Intended Audience
This talk is for game Designer, artists and anyone who has to make decisions about player-facing interfaces. A familiarity with popular games and software is needed, but no advanced knowledge is required. It will be an accessible talk.
Designing Creative Content: How visualising data helps us seeVicke Cheung
The feeling you get from finally coming up with a workable idea is one of lightness and relief. That is, until you realise that’s just half the battle; the arduous journey of deciding on an execution still lies ahead. This is as much about what story you want to tell, as it is about visual design.
This presentation delves behind the scenes of actual case studies and projects with a particular focus on answering the why, what, and how of data visualisation.
An immersive workshop at General Assembly, SF. I typically teach this workshop at General Assembly, San Francisco. To see a list of my upcoming classes, visit https://generalassemb.ly/instructors/seth-familian/4813
I also teach this workshop as a private lunch-and-learn or half-day immersive session for corporate clients. To learn more about pricing and availability, please contact me at http://familian1.com
This keynote was given by Marissa Louie, Principal Designer at Yahoo!
Abstract:
There are millions of web sites and apps that exist, yet only a few of them are accessed on a regular basis. How do we design products that keep users coming back for more? The answer is simple – we integrate emotion into our designs.
In this presentation, Marissa Louie will teach us:
Emotional themes: What gets users hooked
Emotional toolbox: Design elements that make your users feel great
How to integrate positive emotions to influence behavior and increase user engagement
How to add personality to a product
--
Meet Marissa
Marissa Louie is a UI, UX, and Product Designer whose designs have been experienced by over 1 billion users. She is a Principal Designer at Yahoo!, where she has led design efforts in Search and Homepage and Verticals. She founded First Designer Co., a design community that supports designers with mentorship, design critiques, and job opportunities.
She has been an iOS Art Director at Apple, Product Designer at Ness Computing (acquired by OpenTable and now part of Priceline.com), and Co-founder of three tech startups. Her work has won numerous awards, including Apple's App Store Best of 2012 for Ness Computing.
10 Things CEOs Need to Know About Design Jason Putorti
Presentation first delivered at the 2010 Bessemer Cloud Conference introducing design concepts for non-designers, simple tactics to improve existing products, and strategies for success in product/experience design moving forward.
Thank you Dustin Curtis, Kim Goodwin, Jared Spool, Marc Gobé, Indi Young, Steve Krug, Robert Hoekman, Jr., Seth Godin, and Jesse James Garrett for content and inspiration.
Better Together: Content Strategy and Design #CSFORUM16Rebekah Baggs
Imagine a future where siloed departments and legacy workflows don’t stand in our way. Today’s content is complex, interconnected, and needs to be ready for devices we haven’t even dreamed of yet. Tomorrow isn’t going to get any simpler. Successful outcomes demand a new kind of collaboration.
For the past three years, Rebekah Cancino has studied how successful teams collaborate on content decisions, and helped transform the way content strategists, designers, and developers work and produce together. In this session, you’ll hear what she’s learned about making effective cross-discipline collaboration possible, and leave with actionable approaches you can use to unite your team and workflow, too.
If you want to learn more about emotional design, check out our Skillshare course: http://skl.sh/1jqYHZ5
This talk has been presented at:
- UXPA 2015
- SoCal UX Camp 2015
- SDXD September Meetup
- Zillow Speaker Series
LECTURE 2: Don Stanley's Design Class LSC 332 @UW MadisonDon Stanley
This is for Don Stanley's Course at the UW Madison. This class is about answering "What is Design?" and "Why Study Design?"
We also explore the strategic process for starting any communication project. What questions should you ask to get your project started?
I include the questions I believe you need to ask to get started.
Agile design thinking and you... ux australia2011Jason Furnell
Agile is changing the way we create software. Design, and Design Thinking, is becoming pivotal to business success. The UX game is changing, and you need to step up!
Daniel Oertli (CIO, REA Group) and Jason Furnell (Experience Design consultant, ThoughtWorks) will discuss the changing role of UX in fast moving, Agile development environments, presenting case studies demonstrating the impact that a design-led approach has had at Australia’s No.1 real estate site (www.realestate.com.au).
This talk will present concepts that will challenge your thinking and introduce you to new methods that will increase your impact as a designer working on software and business strategy projects.
The Agile development methodology dramatically changes the role of designers: the build is the design. Agile concepts like ‘working software over comprehensive documentation’ and the disciplines of ‘just enough’ and ‘just in time’, mean that traditional, heavy weight specification documentation is no longer effective – or even possible.
Practitioners need to find ways to ‘power up’ their design impact. Jason and Daniel will discuss how to use collaborative design as a ‘force multiplier’, share the experience of designing in real-time, and show you how to let go, be fearless and take your team with you on a journey that builds trust, buy-in and design momentum.
They will challenge you to shift your focus; to make the transition to design thinking, and focus on design facilitation in order to increase the scale and complexity of the things you design.
Jamin Hegeman - So you want to be a service designer - Productized16Productized
Service design is no longer new or unknown. The practice is maturing as service design firms gain experience and organizations start to bring service design in house. Journey maps are all the rage, and everyone is talking about designing for the end to end customer experience. So what does it take to be a great service designer? What need do service designers address? What is the craft of service design? How might you build service design into your team? This talk will address these questions, what service design looks like, and the future of service design.
We all know we're living in a period of massive, accelerating change. Yet how we think, how we work and what we produce as an advertising industry has changed remarkably little. This talk at the ICA in Toronto is a (hopefully practical) call for the industry to reclaim its progressive, and truly radical, roots.
New ideas need new behaviors - a behavioral focus on innovationBig Spaceship
In this presentation, we take a look at how Big Spaceship organizes itself for new behaviors, how our approach focuses on behavior, and how behavior has affected work like Skittles, Star Wars, Google, and The Most Awesomest Thing Ever.
It originally appeared here http://spcshp.it/eatstrategy and then at eat:strategy - a strategy conference in Toronto in July 2012.
For more on Big Spaceship: http://www.bigspaceship.com
A short workshop that I put together for Hyundai Start-Up Competition where the participants and myself worked together to design a product using Lean UX. A crash course that was fun, quick and engaging. (images used are copyrighted to their respective owners, drop me a line to credit if it's yours.)
CS Forum 2016: Content people and marketing people. It's complicated.Max Johns
How do ‘pure marketers’ think about content, and how do ‘pure content people’ think about marketing? The content strategists at CS Forum 2016 (Melbourne) heard about the prejudices, the sad truths, and the misunderstandings that can cause conflict. And they heard it from someone that’s been on both sides of the fence.
10 Digital Hacks Every Marketer Should KnowMark Fidelman
I've spent the last 10 years discovering the best digital marketing hacks to move the awareness and revenue needle. I'm giving you 3 examples and 10 hacks to improve your marketing game dramatically.
NOTE: this is NOT the slide deck I presented, rather it's a "extended dance remix version" where many things I cut out for time are put back in.
In 2013, Don Norman updated The Design Of Everyday Things. In 2015, references to "affodances" and "feedback" were everywhere at GDC. As games reacher broader audiences, it's critical that game designers make games accessible to players who are more familiar with Amazon than Fallout 4. A positive user experience can create the next Monument Valley or Clash of Clans.
Norman pointed out that a positive user experience begins with usability, but it doesn't end there. Great user experiences anticipate the user's needs and then go beyond that to delight. User experience designers have evolved a variety of approaches and tools to assure that the a product is "a joy to own, a joy to use."
In this talk, Christina will explore the core principles of user experience design, and how it can create games that are elegant and complete experiences that both serve and delight their players.
Takeaway
She will begin with relevant UXD approaches: Hick's Law, Concept Models, as well as affordances and feedback. She will present an introduction to useful techniques in UXD, from charrettes to journeymaps to usability. Finally, why user experience design is more than just good business, it's a moral prerogative.
Intended Audience
This talk is for game Designer, artists and anyone who has to make decisions about player-facing interfaces. A familiarity with popular games and software is needed, but no advanced knowledge is required. It will be an accessible talk.
Designing Creative Content: How visualising data helps us seeVicke Cheung
The feeling you get from finally coming up with a workable idea is one of lightness and relief. That is, until you realise that’s just half the battle; the arduous journey of deciding on an execution still lies ahead. This is as much about what story you want to tell, as it is about visual design.
This presentation delves behind the scenes of actual case studies and projects with a particular focus on answering the why, what, and how of data visualisation.
An immersive workshop at General Assembly, SF. I typically teach this workshop at General Assembly, San Francisco. To see a list of my upcoming classes, visit https://generalassemb.ly/instructors/seth-familian/4813
I also teach this workshop as a private lunch-and-learn or half-day immersive session for corporate clients. To learn more about pricing and availability, please contact me at http://familian1.com
The Brain Behind Your Brand: How to Design Your Way to SuccessMarketo
In today’s digital world, chances are good that the first impression a buyer will have of your brand will occur on your website or through marketing communications. Now more than ever, developing and establishing your digital brand is mission critical. No matter the size of your company, figuring out how to set yourself apart is a critical first step in establishing a relationship with your audience.
From the Warm Gun 2014 Conference.
Most startup designers focus on delighting customers with how their products look and feel. But if a product isn’t solving a problem or meeting a need, customers won’t care how pretty it is. So, how can design be used to help shape the core of products?
In this talk from the Warm Gun 2014 conference, Braden Kowitz explores the disconnect between where designers typically focus, and what startups really need. How can designers spend less time on delightful veneers and start tackling core business challenges?
Fabels Värld är vårt mobila konceptkontor, en trojansk byrå som skjuts in i andras verksamhet för att skapa relationer. Det här är en kort presentation av våra drivkrafter och exempel på andra kontorsytor inom samma sfär - utvecklingen av det gemensamma rummet för kontorsyta.
Förutsättningar för samverkan om infrastruktur i Norden?Björn Hasselgren
Här är en presentation omkring hur samarbetet om transportinfrastrukturen i Norden och i Öresund fungerar och hur det kan utvecklas. Den skulle ha getts på konferensen Nordisk Infrastruktur i Helsingborg idag men blev inställd pga stormen. Kommentarer till bilderna finns till varje bild.
Quick guide to people-centered design by Michael Koenka of MDK Strategy. This covers processes, deliverables, plus handy insights into when to use it and why. Hats off and mad props goes out to the great peeps at Google Ventures, IDEO and Stanford Design for influencing this deck.
Test Driven Design really helps us learn about the design of our code and how to improve on it. It is also true that the more we know about design, the more our code can actually benefit from TDD. This talk will cover just enough to give you the design inspiration you need to appreciate TDD. We will see responsibility driven design, "Tell don't ask", the law of Demeter, Dependency Inversion and other very key design principles and how they change the way we look into coding and testing
Nós, utilizadores, estamos a mudar: não nos basta o que é útil e funcional. Queremos retirar algum prazer do uso de uma aplicação. À luz desta consciência, o UX Design atual procura consolidar para cada produto a sua personalidade distinta; ao aplicá-la desencadeia uma resposta emocional favorável por parte do utilizador.
Creating a Collaborative Culture - SideraWorksXVA Labs
Learn why the common denominator for "social business" is really about internal communication and collaboration and, why the key to the future is creating organizations that can work better together inside their own walls.
For information on this or other SideraWorks workshops on social collaboration, contact us at info@sideraworks.com or at sideraworks.com.
비주얼로 풀어보는 사용자경험 디자인 요약본 입니다.
2014년 8월 16일 공간더하기에서 진행한 사용자 경험 강의 내용 일부 입니다.
전체 자료는 170페이지 정도 되나 여기에선 간단하게 어떤 내용인지 알 수 있도록 요약본으로 정리했습니다.
본 요약본은 비주얼 기반으로 이해하기 쉽게 구성되어 있어 사용자 경험을 누구보다도 쉽게 받아 들이고 이해하실 수 있습니다.
디자이너 마케터 기획자 스타트업 종사자들 분께 많은 도움이 되시리라 봅니다.
궁금하신 분은 ultra0034@gmail.com / 010-9190-7792 로 연락주시면 좋겠습니다.
“If they would just listen to us...”: Turning Internal Client Relationships i...Michael Powers
You’re smart. (You do work in higher ed, after all.) You know your stuff. You have ideas. New ideas. Good ideas. And yet—your clients (internal or external) don’t want your ideas. Or your style guide. They know what they want: the same thing they’ve been doing for the last ten years. Why won’t they just listen to you?
The answer is finding ways to turn to client relationships into real collaborations. When we move from a conformance mindset to a collaboration mindset, we can find ourselves in the position to do our best work—work our clients will love.
What you’ll learn:
• How to move from a conformance to a collaboration mindset.
• Using workshop techniques (like job stories, pair writing, mad libs, and more) in meeting settings.
• How to uncover the real problems your clients are facing, and solve them—together.
Get hands-on advice for rapid Agile prototyping in a product team.
You'll learn:
- How to determine the right depth and breadth for MVP prototypes.
- How to prioritize use cases for prototyping.
- How to elicit the right stakeholder and user feedback.
- How to correctly annotate prototypes for dev and QA.
Infusionsoft Socially Enabled Internal Communication ProposalKimberle Morrison
We're growing and needed a more effective and scalable way to communicate internally. This presentation outlines our process and the rationale behind how and why we decided to go with a socially enabled system for communication and collaboration
It's Better To Have a Permanent Income Than to Be Fascinating: Killer Feature...Ultan O'Broin
Presented at Product Camp Dublin 2018. Presentation on picking the right thing to design, right. The Jobs To Be Done framework trumps UX profiles and personas. Keeping it simple, wire-framing best practices, and Lean Startup methodologies included!
Developing a digital mindset - recordingSprout Labs
This webinar is based on our free eBook Developing a digital mindset: Powerful methods to disrupt learning. Digital technologies are disrupting business. But it’s not the technologies themselves that are causing the disruption, it’s what we do with them that’s creating change. It’s the thinking processes and mindsets around using technologies that hold the key. It’s about having a digital mindset.
It's Better To Have a Permanent Income Than to Be Fascinating: Killer Feature...Ultan O'Broin
Presented at Product Camp Dublin 2018. Presentation on picking the right thing to design, right. The Jobs To Be Done framework trumps UX profiles and personas. Keeping it simple, wireframing best practices, and Lean Startup methodologies included!
Bridging Silos Between SEO, UX, and Content for Big Marketing Wins | #DSCHIRebekah Baggs
Brilliant marketing results aren’t created in a vacuum. Rebekah will share practical ways to unite SEO, content, and UX with an effective framework your team can use to deliver radically relevant digital experiences when and where it matters most.
After this session, you’ll be able to:
Leverage keyword data to unite your UX, SEO, and content efforts
Avoid classic marketing mistakes that stem from fractured strategies and disconnected teams
Holistically optimize your digital presence across the web with practical, real-world approachesBrilliant marketing results aren’t created in a vacuum. Rebekah will share practical ways to unite SEO, content, and UX with an effective framework your team can use to deliver radically relevant digital experiences when and where it matters most.
After this session, you’ll be able to:
Leverage keyword data to unite your UX, SEO, and content efforts
Avoid classic marketing mistakes that stem from fractured strategies and disconnected teams
Holistically optimize your digital presence across the web with practical, real-world approaches
Digital Summit Charlotte: Journey Mapping for Damn Good Digital DesignRebekah Baggs
Designing mobile and responsive experiences that delight our users and meet our organizational objectives isn’t easy, but it’s not impossible. User journeys can help. Understanding our users context is critical to the success of every app or responsive website. But more often than not, we jump right into discussing functionality and technical requirements without ever stopping to considering who our users are and what they need. While many of us seek out shiny new tools to prototype products, mapping the users’s journey is still the most reliable tool we can use to understand context and design mobile experiences that matter.
This talk covers:
-What journey mapping entails (and why it is an essential tool for designing effective mobile experiences)
-Practical tools and exercises you can use to understand user context and consider those insights in your app or responsive design
-Techniques for mapping user journeys with your team and applying what you’ve learned to build better user flows, features, interactions and interfaces
Journey Mapping for Damn Good Digital Design - PHX Digital Summit 2015Rebekah Baggs
Designing digital experiences that delight our users and meet our organizational objectives isn’t easy, but it’s not impossible. User journeys can help. Understanding our users context is critical to the success of every app or responsive website. But more often than not, we jump right into discussing functionality and technical requirements without ever stopping to consider who our users are and what they need.
While many of us seek out shiny new tools to prototype products, mapping the users’s journey is still the most reliable tool we can use to understand context and design mobile experiences that matter.
In this talk I cover:
- What journey mapping entails and why it is an essential tool for designing effective mobile experiences
- Practical tools and exercises you can use to understand user context and consider those insights in your app or responsive design
- Techniques for mapping user journeys with your team and applying what you've learned to build better user flows, features, interactions and interfaces
Phoenix Design Week: User Journeys for Damn Good Digital DesignRebekah Baggs
Designing holistic digital experiences that delight our users and meet our organizational objectives isn't easy, but it's not impossible. User journeys can help.
Context, Baby! Context! User Journeys for Responsive DesignRebekah Baggs
Designing responsive experiences across screens takes consideration of users’ needs and situation. By mapping out and understanding the customer journey, we can plan content from the smallest canvas-out, and create content that's right for our organizations and our users regardless of the device.
Data Driven: Using Analytics Insights to Guide Effective Content CreationRebekah Baggs
How do we develop content that meets the needs of both our organizations and our audience? It all begins with establishing purpose and extracting the digital insights you’ll need to make informed decisions.
These slides are from a workshop presented by @annabananahrach and @rebekahcancino at Digital Content Strategies Conference 2013 in La Jolla, CA.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
18. what about…
Ownership?
Our work is not as separate as
we imagine. No one person or
department can truly own anything,
but someone should be responsible
for leading.
Who goes first?
It’s not about who goes first, it’s about
creating space for things to unfold in
tandem.
19. “The secret isn’t content first or content last … it’s
content and design at the same time.”
- Travis Gertz, Louder Than Ten
25. thinking
doingfeeling
map the user’s context
Which card is right for
me?
I hope I’m approved
How long does it take
to get approved?
What kind of credit
score do I need to
apply?
Will this help me
rebuild my credit?
Nervous
Hopeful
Confused
Skeptical
Browsing the site from
their phone
Looking the information
over with a partner
Getting ready to make a
major purchase
Researching after talking
to a banker
31. STEP 3
Compare prioritized business goals and
user needs. How do they stack up?
Do we need to:
• Realign
• Discuss gaps
• Make conscious compromises
32. STEP 4
List all current content elements
(if you’re redesigning), and determine
new content elements needed.
33. STEP 5
Map content elements to prioritized user tasks,
look for gaps.
Look for:
• Missing content
• User tasks or needs that are under or over
addressed
• Content elements that don’t really align to any
user goal or need
35. When web content won’t fix the problem
Discuss broken underlying business models and
decisions that go beyond the web and adjust
expectations
36. When business goals don’t align to user needs
When stakeholders participate in matching
business goals to user needs they discover
misaligned priorities for themselves.
• Realign those priorities
• Make conscious compromises
40. excuses, excuses
"That's not my job.”
"We don't have time or budget.”
"I don't want to step on toes.”
"No one will listen to me.”
"I don't know how to do that."
48. thank you!
Bonus material on planning working sessions and
determining stakeholders: bit.ly/designtogether
togetherly.co sitewire.com
@REBEKAHCANCINO