While marketing relies on science and data analysis, it also requires creativity. Common elements of viral videos include featuring ordinary people, humor, and whimsical or repetitive content. An example of a creative and engaging marketing campaign is Coca-Cola China's advertisement that treated the ad as a game.

1. that cracks the code.

2. It seems Marketing is all Science
and no Art because -

4. But Marketing is still about Creativity
and
.

9. Major commonalities between viral videos –
1.Ordinary people.
2. Flawed masculinity.
3. Humor
4. Whimsical content.
5. Repetitiveness.

10. 2. The Ad as a game : Coca – Cola CHINA .

31. Created by Yash Shah,
Sardar Patel College Of
Engineering, During an
internship with Prof
Sameer Mathur, IIM
Lucknow.
www.IIMInternship.com