How to raise the profile of your business. More visibility equals more customers.

1. How to raise the profile of
your business

2. Whatever business you have
online you need to make people
aware of it or otherwise you won't
make any sales at all.
I am going to share with you how
you can raise the profile of your
own business.

3. Whether you offer specific products or
services to your customers you will
need to communicate exactly what it
is you offer to your prospects.
How well you are able to
communicate that message will
determine to a great extent how
successful you will be.

4. When you realise that
communication is the key to
success you can see that building
a successful business is in fact
about building relationships with
people who need what you offer.

5. There are many ways that you can
raise awareness of your business:
- writing press releases
- writing articles
- creating videos
- being involved in forums for
discussion groups
- being involved in social media
groups

6. In all of these cases it is about building
relationships with potential prospects.
Some of these methods may be
geared better towards certain
businesses or niches than others.

7. For example, if you are in an
artistic niche then you may find
that producing a video using your
own artistic talent may appeal to
your target market more than just
writing an article.

8. Here are some simple tips that you can
use to make your marketing efforts
more effective:

9. Keep it simple & Concise
Whatever you communicate make
sure that you keep it clear and concise
so that your prospects understand
exactly what it is that you are trying to
communicate.

10. Engaging
Try to engage your customer so
that whatever it is you have
written or produced to
communicate your message, is
such that they will read through or
watch through to the end of your
video so that they then want to
learn more.

11. Relating
When you create your message
try to relate to your customers.
This means being able to
understand what problems or
issues they might be having and
being able to convey your solution
in words that they would
understand and relate to.

12. Focus on them
It can be tempting to discuss more
about what your product is like than
what your product will solve and the
benefits that people would see if they
purchased your product or service.
Therefore it is important that you focus
on the benefits of your product in
relation to your customer.

13. Whenever you produce material and
its purpose is to raise the profile of your
business make sure that you are
creative in how you communicate
your message and always relate to
your ideal target customer.
Sometimes telling a story can help you
to do this.

14. If you found this helpful then you might like to visit
my website:
KayFranklin.com
(Free download available)