The document provides recommendations to improve communication with clients on a real estate company's website. It suggests that the current website focuses too much on branding and not enough on the needs of home buyers and sellers. To better engage audiences, the document recommends using more visual representations like pictures and a step-by-step video to make the real estate process easy to understand. The goal is to capture people's attention and focus, helping them achieve their reason for visiting the site.

1. How To Enhance
Communication to your
Clients!
Presentation created by Gerard Lozano

2. The Problem at Hand
The current main website of Berkshire
Hathaway HomeServices does not
immediately grasp the audience’s attention,
and instead only promotes the brand and
does not focus on the importance of the
business: the home buyer/seller.

3. Here are some ways to
improve that approach!

4. Visual Representations
Using visual representations help grab the audience’s
attention to the topic

5. Using pictures like these will
make a client want to look
further

6. A Video that Makes Real Estate Easy to
Understand! (Click to Start)

7. A Step-by-Step Map to Work the
Site Contact for the
Company
Type in the area
you wish to
searchUse tabs to hone in what
you are looking for
Unneeded branding
Specified links for what clients
are looking for

8. The Goal
The intended goal with using more visuals
and universally relatable video presentations
is to engage the audience’s attention, keep
them focused, and help them obtain their
whole purpose to using the website!

9. –Mahatma Gandhi
“You must be the change you wish to see in
the world.”