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Branding Presentation

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This document discusses the importance of branding and corporate identity for community banks. It defines branding and corporate identity, and explains that branding helps differentiate banks from competitors. The document provides tips for developing a brand identity, such as determining brand positioning, keeping marketing collateral consistent, and avoiding common mistakes. It also includes examples of developing brand images and case studies.

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School of Marketing Part III: Marketing Identity & Branding December 16, 2008
[object Object],[object Object],What is Corporate Identity and Branding?
Why is Branding Important? ,[object Object],[object Object],[object Object]
Why is Branding Important? ,[object Object],[object Object],[object Object]
Why is Branding Important? ,[object Object],[object Object],[object Object]
Why is Branding Important? ,[object Object]
A Good Brand Should… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Can you identify these logos? What other ideas do you associate with these brands? Do these brands fulfill the criteria of being a good brand?
Types of Brands ,[object Object],[object Object],[object Object],[object Object],W hich Brand Type best describes your community bank?
Challenges in Creating Your Identity ,[object Object],[object Object],[object Object]
Challenges in Creating Your Identity ,[object Object],[object Object],[object Object]
Who Are You? ,[object Object],[object Object],[object Object],[object Object]
How to Develop Your Brand ,[object Object],[object Object],[object Object],[object Object]
How to Develop Your Brand ,[object Object],[object Object]
How to Protect Your Brand ,[object Object],[object Object],[object Object],[object Object]
Developing Your Image ,[object Object],[object Object],[object Object],[object Object]
Developing Your Image ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Developing Your Image ,[object Object],[object Object],[object Object],[object Object]
Developing Your Image ,[object Object],[object Object],[object Object]
Developing Your Image ,[object Object],[object Object],[object Object]
Developing Your Image ,[object Object],[object Object],[object Object]
Keeping Your Marketing Collateral Consistent ,[object Object],[object Object],[object Object],[object Object]
Keeping Your Marketing Collateral Consistent ,[object Object],[object Object],[object Object]
Marketing Collateral Blunders ,[object Object],[object Object]
Marketing Collateral Blunders ,[object Object],[object Object]
Marketing Collateral Blunders ,[object Object],[object Object],[object Object],[object Object]
Before & After Case Study ,[object Object],[object Object],[object Object]
Before & After Case Study ,[object Object],[object Object],[object Object]
Before & After Case Study ,[object Object]
Before & After Case Study
Before & After Case Study POWERPOINT PRESENTATION VINYL BANNER WEBSITE
Strong Brand = Loyal Customers ,[object Object],[object Object]
CBC Communications & Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you for attending the School of Marketing and Communications. Upon completing the last remaining class, you will receive a Capitol University Marketing Certificate.

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Branding Presentation

  • 1. School of Marketing Part III: Marketing Identity & Branding December 16, 2008
  • 2.
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  • 29. Before & After Case Study
  • 30. Before & After Case Study POWERPOINT PRESENTATION VINYL BANNER WEBSITE
  • 31.
  • 32.
  • 33. Thank you for attending the School of Marketing and Communications. Upon completing the last remaining class, you will receive a Capitol University Marketing Certificate.