2. If you’ve just had an important presentation,
meeting or even just finished a significant
project, how do you know if it went well?
“My presentation to the directors was awful
as I didn’t get much attention”, a friend
recently told me.
It’s often easier to focus on the negatives in a
situation such as this, thus failing to
recognise the positives from the same
situation. But how can you evaluate the
success of what you have done if you don’t
define ‘success’ ahead of the actual event?
How
did it go?
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3. Let’s assume you are going to give an
important presentation to the company’s
board or to a prospective client.
You have prepared and rehearsed your
presentation, but you still want to make sure
it’s a success.
What could you do?
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?
4. What is the ultimate objective of your
presentation? And what is the objective your
audience wish to meet by listening to your
presentation?
Defining the objectives will play a key role
not only in the presentation content, but also
in your review following the event.
First,
define the
objectives
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5. What does a ‘successful presentation’ look
like to you? What does it sound like? What is
it made of?
If you were to take that presentation down a
notch from being successful, how would you
define it? As a good presentation? If so, what
would ‘good’ look and sound like? What
would it be made of?
What about if you took it up a notch from
being a successful presentation, how would
you define it then?
Then,
describe the
components
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6. Once you’ve given the presentation, what
will you review to measure its success?
Will you review how clear your
communication was? How effectively you
answered any questions? How you built
rapport with the audience? How you dealt
with challenging moments? What else?
Once you have decided what you will review,
define (for example) what ‘clear’
communication would look and sound like in
a successful presentation. By repeating this
process for all of the elements you decide to
review, you will set the benchmarks to meet.
Next,
decide on the
benchmarks
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7. Once the presentation is over, refer back to
your benchmarks.
Where the objectives fully met? Which
aspects met your benchmarks for a successful
presentation? And which ones exceeded
them?
Then,
acknowledge
what was
successful...
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8. You are still reviewing how your presentation
went and you are considering everything that
has happened.
If you could do it again, what would you do
differently second time round? And how
would you do it differently?
This step will yield priceless awareness and
knowledge which will enable you to
automatically assimilate this kind of insight
going forward.
...and what
could have
been more
successful
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9. What did you discover about yourself? What
enabled you to meet your benchmarks? What
stood out for you from the overall
presentation experience?
What can you take away and apply to other
areas of your work and life?
Finally,
get the
strategy…
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10. Evaluating the success of what you do gives
you confidence.
Learning from any situation, regardless of its
outcome, enables you to grow and increase
your success in any area of your life.
... for
personal and
professional
growth
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