VENTE EXCLUSIVE - Nicolaas Bijvoet, Lead Ux

•

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There is no M-Commerce only commerce The user doesn’t know / doesn’t care when he or she is shopping, whether it’s e- or m- commerce. He/ she just wants to make the purchase in the best possible, unobstructed way. Providing that experience is our responsibility. This talk is about removing as much of the pain out of (M-)commerce.

Technology

Flash sales
Supply-driven
Regular
Demand-driven

User Experience
is about getting to know your user
he / she will ultimately be
funding your business

iPhone 3GS iPhone 4 iPhone 4S iPhone 5 iPhone 5S/C iPhone 6/6+

but remember:
every click is made by a human

t
http://www.alittlestyle.de/wp-content/uploads/mobile-paper-prototyping_4.jpg

most of the time you will
feel like this:

User Experience
is about creating memories

Great design isn’t just about a
great layout, the right
colours, and typography.
It is connecting to your users
and building a relationship
through meaningful design.

“… the first step to take when
assessing your mobile commerce
strategy is to assess your customer
and your customer’s context. “
Jay Henderson from IBM ExperienceOne

100
75
50
25
0
New apps doubled app share of orders
10%
> 20%
2013 2014 Android iPhone iPad Web
conversie

Android
iPad
iPhone
Web
last month 25% of our
business was apps

This guide has been created to show you how to collect feedback from visitors on your website in the right way. It contains a choice of questions you could use when surveying your website visitors. What you will learn: #50 questions you should ask your visitors and why. #How to ask them in the right way. #A few extra tips how to increase sales of your shop. This edition is dedicated to apparel ecommerce website owners. We hope you’ll like it and that it will inspire you to get to know your potential and current customers a bit better.

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