Jay Patel is a marketing manager at Mozilla Corporation who gave a presentation on his career in marketing. He discussed traditional marketing concepts like the four P's of marketing. However, he noted that the reality of marketing work involves additional functions like connecting with customers and measuring success. Patel described how marketing is shifting from mass targeting to individual relationships. He also provided an overview of his own career path and work marketing Firefox and connecting with students and developers.

1. Marketing careers
Jay Patel
Marketing Manager
Mozilla Corporation
Homestead Career Day
January 14th, 2010

2. agenda
 Marketing 101
 Marketing Evolution
 My Career
 Questions?

3. What they teach you first…
the 4 P’s
1. Product
• what are you offering?
• are you satisfying a need?
2. Price
• how much will you ask for?
• are consumers willing to pay?
3. Place
• how will you sell you product?
• where will you make it available?
4. Promotion
• what will your message be?
• how will you convince consumers?

4. What Marketers actually do?
Marketing
Functions

5. Connecting with Customers

6. What do I study in college?
my advice:
Major in something that you are passionate about.
Pick a subject that will help you develop the skills to
CREATE products or services that you enjoy and
have a genuine interest in. If you’re an expert at
something, you can always learn to market it. ;-)
Any major that helps you become a better writer,
speaker and creative thinker is good as well.
Consider communications, design, cognitive
science, marketing or business.

7. Marketing is
changing

8. from MASS targeting

9. to individual
relationships

10. from tools that interrupt

11. to tools that engage

12. As a Marketer you should be
prepared to evolve

13. Working for Mozilla
We are a private, non-profit technology company.
We are small and efficient. We are open and global.
We make Firefox and a bunch of other stuff.
Company Info
Total Employees: ~250
HQ: Mountain View, CA
Locations: Vancouver, Toronto, Paris, Beijing, Tokyo
My Career
2004 - 2005: Software QA Engineer
2005 - 2007: QA Community Lead and Firefox Project Manager
2007 - 2009: Community Marketing (Campus Reps)
2009 - Present: Developer Marketing (Mozilla Developer Network)

14. Marketing Firefox

15. Connecting with Students

16. Connecting with Developers

17. Measuring Success

18. thank you
any questions?

19. suggested reading
• Brand Autopsy
• Chris Brogan
• Church of the Customer
• Copyblogger
• Duct Tape Marketing
• Inside Adwords
• Junta42
• Logic + Emotion
• Marketing Minute
• Marketing Profs
• Marketing Sherpa
• Seth Godin
• Tom Fishburne
• Web Ink Now

20. Slides Attribution
intersection consulting: http://www.slideshare.net/msmiciklas
Images Attribution
poultry: http://www.cals.msstate.edu/depts/img/poultry_big.jpg
social media collage; social media logos: http://www.flickr.com/photos/luc/
broken tv: http://www.flickr.com/photos/schmilblick/
magazine: http://www.flickr.com/photos/defrostca/
envelope: http://www.flickr.com/photos/stoller/2255681370/
phone: http://www.flickr.com/photos/robbn1/3448476781/
evolution: http://commons.wikimedia.org/wiki/File:Human_evolution.svg