How to Craft Your
Landing Page
& Pitch
#inbound12
MAGGIE
GEORGIEVA
@mgieva
What Is a Landing Page & Why Should I Use One
How to Craft My Pitch
Tools of the Trade
1
2
3
Steps to Creating Lovable Mar...
DEFINITION OF A
LANDING PAGE
A web page with
a form on it
PITCH
Description & image
FORM
Capture visitors
Why Should You Do This?
First, sell it.
Then, make it.
It Is Your MVP
Maximum validated learning with minimum effort
Minimum opportunity cost
Rapid testing and iteration
It Gets You Focused
Identify the problem
Identify the solution
It Is Measurable
Define a goal
Use metrics to track it
Enjoy the validated learning
CRAFTING YOUR
PITCH
What Makes a
Strong Pitch
Brevity & Specifics
Keep it brief & to the point
Use bullet points
Be clear in your language
Make It Visual
Use real images
Convey an emotional message
Articulate value through image
Place form above the fold
Use Social Proof
Social messages (e.g., tweets)
Quotes
List customers
Emphasize the Call-to-Action
Make the ‘ask’ at the end of the pitch
Use actionable language
TOOLS OF
THE TRADE
What tools can I use
landing
Page
TY
page
visuals
copy
form
call-to-
action
BUILD
blog
calls-to-
action
social
ads
email
keywords
PROMOTE
THANK
YOU.
How to Craft An Effective Landing Page and Pitch
How to Craft An Effective Landing Page and Pitch
How to Craft An Effective Landing Page and Pitch
How to Craft An Effective Landing Page and Pitch
How to Craft An Effective Landing Page and Pitch
How to Craft An Effective Landing Page and Pitch
How to Craft An Effective Landing Page and Pitch
How to Craft An Effective Landing Page and Pitch
How to Craft An Effective Landing Page and Pitch
How to Craft An Effective Landing Page and Pitch
How to Craft An Effective Landing Page and Pitch
How to Craft An Effective Landing Page and Pitch
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How to Craft An Effective Landing Page and Pitch

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I gave a presentation on building a landing page and a pitch as a Minimal Viable Product (MVP) for a Lean Start-up Machine event in Boston.

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How to Craft An Effective Landing Page and Pitch

  1. 1. How to Craft Your Landing Page & Pitch
  2. 2. #inbound12 MAGGIE GEORGIEVA @mgieva
  3. 3. What Is a Landing Page & Why Should I Use One How to Craft My Pitch Tools of the Trade 1 2 3 Steps to Creating Lovable Marketing Offers:
  4. 4. DEFINITION OF A LANDING PAGE A web page with a form on it
  5. 5. PITCH Description & image FORM Capture visitors
  6. 6. Why Should You Do This?
  7. 7. First, sell it. Then, make it.
  8. 8. It Is Your MVP Maximum validated learning with minimum effort Minimum opportunity cost Rapid testing and iteration
  9. 9. It Gets You Focused Identify the problem Identify the solution
  10. 10. It Is Measurable Define a goal Use metrics to track it Enjoy the validated learning
  11. 11. CRAFTING YOUR PITCH What Makes a Strong Pitch
  12. 12. Brevity & Specifics Keep it brief & to the point Use bullet points Be clear in your language
  13. 13. Make It Visual Use real images Convey an emotional message Articulate value through image Place form above the fold
  14. 14. Use Social Proof Social messages (e.g., tweets) Quotes List customers
  15. 15. Emphasize the Call-to-Action Make the ‘ask’ at the end of the pitch Use actionable language
  16. 16. TOOLS OF THE TRADE What tools can I use
  17. 17. landing Page TY page visuals copy form call-to- action BUILD
  18. 18. blog calls-to- action social ads email keywords PROMOTE
  19. 19. THANK YOU.

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