You must get these two things right to grow your sales with scalable social videos

2. Selling at Scale

3. Run them as ads on Facebook
and YouTube and test them
with the credit cards of the
buyers!

4. Makes assumptions when
making the video about
what is on the mind of the
customer

5. For example, Nerd skin care company,
they assumed:
• customers want all natural
• that the active ingredient of typical
cream is bad
• that it's better to activate your own
body's defenses

6. Do the same thing with
images in your ads

7. Send them to your home
page

8. Sometimes volume and
reach is more important
than specificity in your
ads

9. Viewers will self-select
with video ads

10. Use retargeting to get back in
front of prospects and present
your other points to bring them
back

11. Digital ad spending has
overtaken traditional
advertising

12. You need to get their
attention but you also need
to build a relationship

13. Create a Powerful
Message

14. Don't underestimate the
value of entertainment
and shock value

15. Focus on the sale,
ultimately, over being
creative

16. Video doesn't have to
always be expensive

17. The most important
aspect of your video ad
is your writing

18. Don’t try to hard

19. They used to make TV-
oriented videos but now
they're doing more video
with spokespeople

20. They are abandoning the
viral, big, crazy ads

21. Include closed captioning (over
60% of videos are watched on
silent mode)

22. His biggest success has been
with 3-5 minute video ads

23. With a TV commercial you
have more time to be more
cinematic and develop the
story

24. Get every Episode of the Sales Podcast
& the Bonuses mentioned at
https://www.thesaleswhisperer.com/pod
cast