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Guidelines and Pointers for Marketing Management Exam

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Guidelines and Pointers for Marketing Management Exam of VCoach Bong De Ungria of the Ateneo Graduate School of Business

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Guidelines and Pointers for Marketing Management Exam

  1. 1. www.josephdeungria.com The Final Exam What to Expect
  2. 2. www.josephdeungria.com 1. Better marketers 2. Eureka memories! Z: The Outcomes
  3. 3. www.josephdeungria.com 1. Encourages review of what was studied 2. Provides a basis for grading 3. Deepens learning when the right answers are discussed Y: Why?
  4. 4. www.josephdeungria.com 1. Multiple Choice 2. Video Case: SPADER Approach 3. Explain a marketing concept X: How we will do it
  5. 5. www.josephdeungria.com Which is not a part of the 10 Step Marketing Plan? A. Product Strategy B. Strategic Plan C. Competitor Maps D. Primary Target Market Multiple Choice is about having internalizing the lectures…
  6. 6. www.josephdeungria.com 1. I Love Marketing 2. Marketing Stethoscope 3. 10 Step Marketing Plan What Lectures?
  7. 7. www.josephdeungria.com 1. Tuna Wars 2. You’ve Got Mail: SPADER Video Cases:
  8. 8. www.josephdeungria.com Explain or Apply a Concept You are introducing a new tuna canned product that you know is not as tasty/ flavorful as the market leader. Will you do sampling or food tasting in the supermarket?
  9. 9. www.josephdeungria.com 1. Multiple Choice 2. Video Case: SPADER Approach 3. Explain a marketing concept X: How we will do it
  10. 10. www.josephdeungria.com 1. Encourages review of what was studied 2. Provides a basis for grading 3. Deepens learning when the right answers are discussed Y: Why?
  11. 11. www.josephdeungria.com 1. Better marketers 2. Eureka memories! Z: The Outcomes
  12. 12. www.josephdeungria.com The Final Exam What to Expect

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