The premiere of The Social Network (the movie about Facebook and Mark Zuckerberg) is just around the corner. If you are like us, you’re dying to see the movie, but you’re just as excited to see how the social web is reacting to and commenting on it. Will the buzz turn into actual ticket sales or will early screenings doom the movie? Can social media monitoring predict the success or failure of The Social Network?
Come and hang out with our social media monitoring expert, Jim Reynolds as he dives into the social data surrounding The Social Network.
This presentation dives into with our social media monitoring tool:
• Real time analysis of the online buzz
• Expore viewers' opinions in different geographic locations, and across different social mediums
• Assess sentiment towards the movie, Facebook, and Mark Zuckerberg
This document provides a proposed structure for a documentary series on social media and its influence. It outlines the introduction, beginning, middle, and end sections for each episode.
The introduction would discuss how social media platforms control information and influence society. Episode one would focus on social networking sites like Facebook and Twitter, covering their rise and impact. It would show how algorithms tailor search results and newsfeeds.
Later episodes would address how the media promotes certain ideologies through films and stereotypes. One would examine how people are fighting back by generating their own content. The conclusion would debate whether social media has become democratic or remains a tool for control. Interviews and case studies would provide evidence throughout.
Marc Smith - Charting Collections of Connections in Social Media: Creating Ma...Saratoga
Marc Smith discusses social network analysis of social media data. He outlines six types of social media networks: polarized crowds, tight crowds, brand clusters, community clusters, broadcast networks, and support networks. Each network type reflects different social dynamics. Smith advocates using social network mapping tools like NodeXL to analyze topics on social media to identify influential users, subgroups, and opportunities for shaping conversations.
Assignment 12 (ii) planning for documentaryksumbland
The document provides a structure and outline for a documentary series exploring social media and its influence. The series consists of multiple episodes, each with a similar structure of an introduction, beginning, middle, and end section. The first episode focuses on social networking sites like Facebook, YouTube, and Twitter. It will examine their history and evolution, present statistics on their usage, and how they are used to target individuals. Interviews with experts and the public are planned. The goal is to analyze whether technology has created a democratic or hegemonic media landscape.
Assignment #12: Planning For Documentary (Part 3)media_jojo
1) This document outlines the structure for a documentary series and one episode on social media and its influence.
2) The series introduction would discuss how media controls information and influences society through various platforms.
3) The chosen episode focuses on social networking sites and how algorithms tailor content to users, potentially limiting perspectives.
4) It presents the rise of social media in three parts: the origins of web platforms, the growth of popular sites, and the role of algorithms in curating content. Interviews are included to discuss both sides of the debate around social media's influence.
1) This document outlines the structure for a documentary series and one episode on social media and its influence.
2) The series introduction would discuss how social media controls information and influences viewers. One episode focuses on how social networking sites have revolutionized media through their growth and ability to connect people.
3) The episode structure includes sections on the history of the internet from Web 1.0 to 3.0; the rise of social networking platforms; and how algorithms tailor search results to potentially manipulate audiences. It aims to examine the debate around social media's democratic vs. hegemonic effects.
Assignment 12 (ii) planning for documentary draft fourAbc Abc
This documentary examines how social media platforms control the information users receive through algorithms and curated newsfeeds. It will consist of several episodes. The episode summarized here focuses on social networking sites like Facebook, Twitter, and YouTube. It will show how these platforms tailor users' experiences and shape their identities and interests over time based on their online activity and engagement. Public interviews are included to discuss perceptions of control and democracy on social media. The documentary aims to explore the balance between social media as a democratic forum for self-expression and its potential as a tool of covert influence over users.
The communication process involves a source encoding a message that is transmitted through a channel to a receiver who decodes the message. Feedback allows the receiver to respond and noise can interfere. Communication can be interpersonal, machine-assisted, or mass. Mass communication involves complex organizations using media vehicles like TV and radio to transmit messages to large, scattered audiences. Gatekeepers control what reaches the public. The internet allows potential mass communication by anyone with a website, though reach depends on visitors. Audience segmentation and convergence of devices and operations are important trends in modern communication.
La redes sociales y la movilidad son dos hechos abrumadores que cada vez van más de la mano, es un fenómeno imparable que es de enorme éxito por una simple razón: el ser humano necesita socializarse y moverse, es básico, muy básico. En esta presentación doy cifras y claves, para motivar a emprender, a no quedarse quieto.
This document provides a proposed structure for a documentary series on social media and its influence. It outlines the introduction, beginning, middle, and end sections for each episode.
The introduction would discuss how social media platforms control information and influence society. Episode one would focus on social networking sites like Facebook and Twitter, covering their rise and impact. It would show how algorithms tailor search results and newsfeeds.
Later episodes would address how the media promotes certain ideologies through films and stereotypes. One would examine how people are fighting back by generating their own content. The conclusion would debate whether social media has become democratic or remains a tool for control. Interviews and case studies would provide evidence throughout.
Marc Smith - Charting Collections of Connections in Social Media: Creating Ma...Saratoga
Marc Smith discusses social network analysis of social media data. He outlines six types of social media networks: polarized crowds, tight crowds, brand clusters, community clusters, broadcast networks, and support networks. Each network type reflects different social dynamics. Smith advocates using social network mapping tools like NodeXL to analyze topics on social media to identify influential users, subgroups, and opportunities for shaping conversations.
Assignment 12 (ii) planning for documentaryksumbland
The document provides a structure and outline for a documentary series exploring social media and its influence. The series consists of multiple episodes, each with a similar structure of an introduction, beginning, middle, and end section. The first episode focuses on social networking sites like Facebook, YouTube, and Twitter. It will examine their history and evolution, present statistics on their usage, and how they are used to target individuals. Interviews with experts and the public are planned. The goal is to analyze whether technology has created a democratic or hegemonic media landscape.
Assignment #12: Planning For Documentary (Part 3)media_jojo
1) This document outlines the structure for a documentary series and one episode on social media and its influence.
2) The series introduction would discuss how media controls information and influences society through various platforms.
3) The chosen episode focuses on social networking sites and how algorithms tailor content to users, potentially limiting perspectives.
4) It presents the rise of social media in three parts: the origins of web platforms, the growth of popular sites, and the role of algorithms in curating content. Interviews are included to discuss both sides of the debate around social media's influence.
1) This document outlines the structure for a documentary series and one episode on social media and its influence.
2) The series introduction would discuss how social media controls information and influences viewers. One episode focuses on how social networking sites have revolutionized media through their growth and ability to connect people.
3) The episode structure includes sections on the history of the internet from Web 1.0 to 3.0; the rise of social networking platforms; and how algorithms tailor search results to potentially manipulate audiences. It aims to examine the debate around social media's democratic vs. hegemonic effects.
Assignment 12 (ii) planning for documentary draft fourAbc Abc
This documentary examines how social media platforms control the information users receive through algorithms and curated newsfeeds. It will consist of several episodes. The episode summarized here focuses on social networking sites like Facebook, Twitter, and YouTube. It will show how these platforms tailor users' experiences and shape their identities and interests over time based on their online activity and engagement. Public interviews are included to discuss perceptions of control and democracy on social media. The documentary aims to explore the balance between social media as a democratic forum for self-expression and its potential as a tool of covert influence over users.
The communication process involves a source encoding a message that is transmitted through a channel to a receiver who decodes the message. Feedback allows the receiver to respond and noise can interfere. Communication can be interpersonal, machine-assisted, or mass. Mass communication involves complex organizations using media vehicles like TV and radio to transmit messages to large, scattered audiences. Gatekeepers control what reaches the public. The internet allows potential mass communication by anyone with a website, though reach depends on visitors. Audience segmentation and convergence of devices and operations are important trends in modern communication.
La redes sociales y la movilidad son dos hechos abrumadores que cada vez van más de la mano, es un fenómeno imparable que es de enorme éxito por una simple razón: el ser humano necesita socializarse y moverse, es básico, muy básico. En esta presentación doy cifras y claves, para motivar a emprender, a no quedarse quieto.
Assignment #12 (iiiii) (p1)planning for documentaryAbc Abc
This document outlines the structure for a documentary series and individual episodes examining social media and its influence. The series introduction would discuss how social media controls information and different media platforms. Individual episodes would focus on topics like censorship, the evolution of the internet, and algorithms tailoring search results. Each episode follows a similar structure of introduction, beginning, middle, and end sections. Public interviews, animations, and expert analysis are incorporated throughout to explore how social media both promotes democracy and acts as a tool of control.
WeGov Analysis Tools to connect Policy Makers with Citizens OnlineTimo Wandhoefer
The document summarizes the WeGov project, which aims to connect policy makers with citizens online using analysis tools. The project involves partners from several European countries. It is developing a toolbox of social media analysis tools to help policy makers understand public opinions and engage citizens. The toolbox will allow searching social networks, analyzing discussions to identify topics and opinions, and modeling user behaviors. It is being tested with governments and is expected to be finalized in September 2012.
Why social media matters for Non-Profits. Includes a guide to social strategy. I peppered in some case studies and examples to take for inspiration as well.
This document discusses how microblogging platforms like Twitter and Facebook can be used for educational purposes. It defines microblogging as broadcasting short, real-time messages. The document introduces Twitter and Facebook, explaining their basic features. It then discusses how educators could use microblogging to share information, build community and collaboration, and encourage reflection among students.
Assignment 12 (ii) planning for documentary draft threeksumbland
This document outlines the structure and content for episodes in a documentary series about social media. The introduction will discuss how social media controls information and the rise of different platforms. The beginning will cover the history and evolution of the internet and social networking, leading to the rise of user-generated content. The middle will discuss how social media algorithms curate personalized experiences and influence opinions, and how marketers use social media. The end will explore how audiences are pushing back by generating their own content, but also how social media maintains a hegemonic influence through technological convergence and tailored recommendations. Experts will provide analysis throughout.
Assignment #12 (iiii) (p1): Planning For Documentarymedia_jojo
This document provides an outline for a documentary series exploring social media and its influence. The series would examine how platforms like Facebook and YouTube shape what information users receive through personalized algorithms. One episode focuses on social networking sites and how they have revolutionized the internet from static web pages to user-generated content. It provides a detailed structure covering the introduction, beginning, middle and end sections of the episode. Interviews and statistics would illustrate how social media has changed how people consume and share information online.
Assignment 12 (ii) planning for documentary draft fourksumbland
This document provides an outline for a documentary series exploring social media and its influence. The series would examine how platforms like Facebook and YouTube shape what information users receive through personalized algorithms. One episode focuses on social networking sites and how they have revolutionized the internet from static web pages to user-generated content. It provides a detailed structure covering the introduction, beginning, middle and end sections of the episode. Interviews and statistics would illustrate how social media has changed how people consume and share information online.
Assignment 12 (ii) planning for documentary draft threeksumbland
This document provides an outline for a documentary series exploring how social media controls the information we receive. The series will examine how platforms like Facebook and YouTube use algorithms to tailor content to users. One episode will focus on social networking sites and how they have revolutionized the internet. It will discuss the rise of sites like Facebook and YouTube and their influence. The episode will also demonstrate through a case study how social media algorithms personalize content and shape what users see.
The document provides feedback from the author's peers on their presentation topics, with suggestions to improve explanations and ensure the topic is clearly focused. Key feedback included making spider diagrams more clear and learning more from explanations. The peers' feedback helped the author decide on their final topic.
Chapter 2: Perspectives on Mass CommunicationVal Bello
The document summarizes key concepts from Chapter 2 on perspectives of mass communication. It describes three main approaches: 1) The functional approach examines how audiences use media and benefits received. 2) The critical/cultural approach analyzes underlying power relationships and interpretations found in media. 3) The empirical approach uses social science techniques to study media effects. It then focuses on explaining the functional approach and how it analyzes why people consume media and what needs it fulfills such as cognition, diversion, social utility, affiliation, expression, and withdrawal.
Summer Blockbusters Sizing up the Hottest Movies of the SeasonAlterian
This document summarizes social media conversations about summer 2011 blockbuster movies. It finds that Fast Five and Thor generated the largest volumes of discussion. Fast Five benefited greatly from mentions on Vin Diesel's Facebook page. Sentiment was most negative for Green Lantern and Hangover 2. Overall, the analysis predicts that Green Lantern and Hangover 2 may underperform at the box office based on social media sentiment, while Kung Fu Panda 2, Pirates of the Caribbean 4, and Cars 2 appear positioned for success.
Social media & public relations power point (ncfpd 2009)Karen Freberg
This presentation was for the National Center for Food Protection and Defense (NCFPD) as a social media training tool for professionals and researchers in social media.
Assignment #12: Planning For Documentary (Part 2)media_jojo
This document provides a structure and shot list for a 5-minute documentary on social media. It is divided into two parts, with the first part containing a 2-minute introduction on the overall documentary series, followed by a 1-minute introduction to the specific episode on social networking. The main focus of this episode is on the evolution of the internet from Web 1.0 to 3.0. Key shots include animations showing this progression, interviews with the public on their experiences, and screen recordings demonstrating how social media platforms and algorithms work. The documentary aims to explore both the democratic and hegemonic aspects of social media.
This document outlines the structure for a multi-part documentary series on social media and its influence on society.
The episode presented focuses on how algorithms are used by social media platforms to subtly control users. It is divided into three sections: an introduction covering the revolution of the web; a middle section on social networking sites and how they personalize content; and an ending section on algorithms and how they shape what users see.
Interviews with older generations and the public are planned to discuss their experiences with technological changes. Examples of personalized social media feeds and search results will also be shown. The episode aims to explore whether social media enables democratic discourse or enforces a singular perspective through algorithmic control.
1. The document discusses metrics for measuring social media performance across different platforms and elements.
2. Key metrics include reach, engagement, and influence which are measured through elements like profiles, connections, and content.
3. The document outlines several approaches to social media metrics including categories from Pólvora focusing on awareness, influence, and engagement, and definitions from IAB for social media sites, blogs, and applications.
1. The document discusses metrics for measuring social media performance across profiles, connections, and content.
2. It outlines common quantitative metrics like views, followers, shares, and engagement for platforms like Facebook, Twitter, YouTube, and blogs.
3. The document also presents approaches to social media metrics from organizations like Pólvora and IAB, categorizing metrics by awareness, influence, and engagement.
1. There are many approaches to measuring social media metrics, including metrics related to reach, engagement, influence, and adequacy.
2. Key metrics include engagement metrics like comments, shares, and interactions, as well as influence metrics like mentions and sentiment. Reach metrics include numbers of followers, fans, and impressions.
3. Successful social media measurement involves understanding the customer context, current social media practices, emphasis areas, appropriate metric types, tools for collection, and analysis. Metrics should be chosen based on specific communication goals and strategies.
Social media has transformed journalism by allowing for new forms of interactivity, distributed reporting, and engagement between journalists and audiences. Journalism is now a networked process where news events are negotiated in cyber-newsrooms that bring together reporters, sources, and local/national audiences. Citizen contributors and pro-am journalists now play a role in influencing the narrative, content, and impact of news stories. However, accuracy must still be a priority, and journalists must work to corroborate information and verify facts from social media.
2015 #MMeasure-Marc Smith-NodeXL Mapping social media using social network ma...Marc Smith
Networks are a powerful way to understand social media.
This talk reviews the ways the NodeXL application can be used to reveal the social media networks structures around topics.
Web 2.0 and Social Media are revolutionizing the way companies interact with consumer and customers. Banks and financial institutions cannot avoid to innovate in those areas and this presentation shows some examples and ideas to start a discussion.
Social media are online platforms that allow people to connect, share content, and have conversations; they include social networks, blogs, wikis and sites for sharing photos, videos and bookmarks, and account for about 10% of time spent online globally. While myths persist that social media are just for young people, over half of Facebook users and 80% of Twitter users are above age 25. Banks and other companies are recognizing they must have a social media presence to engage customers and monitor brand conversations happening outside of their control.
Social media mining presentation by Tom Masterman of the Institute on the Environment, given at the University of Minnesota's Communicators Forum Conference, 05.13.10.
Assignment #12 (iiiii) (p1)planning for documentaryAbc Abc
This document outlines the structure for a documentary series and individual episodes examining social media and its influence. The series introduction would discuss how social media controls information and different media platforms. Individual episodes would focus on topics like censorship, the evolution of the internet, and algorithms tailoring search results. Each episode follows a similar structure of introduction, beginning, middle, and end sections. Public interviews, animations, and expert analysis are incorporated throughout to explore how social media both promotes democracy and acts as a tool of control.
WeGov Analysis Tools to connect Policy Makers with Citizens OnlineTimo Wandhoefer
The document summarizes the WeGov project, which aims to connect policy makers with citizens online using analysis tools. The project involves partners from several European countries. It is developing a toolbox of social media analysis tools to help policy makers understand public opinions and engage citizens. The toolbox will allow searching social networks, analyzing discussions to identify topics and opinions, and modeling user behaviors. It is being tested with governments and is expected to be finalized in September 2012.
Why social media matters for Non-Profits. Includes a guide to social strategy. I peppered in some case studies and examples to take for inspiration as well.
This document discusses how microblogging platforms like Twitter and Facebook can be used for educational purposes. It defines microblogging as broadcasting short, real-time messages. The document introduces Twitter and Facebook, explaining their basic features. It then discusses how educators could use microblogging to share information, build community and collaboration, and encourage reflection among students.
Assignment 12 (ii) planning for documentary draft threeksumbland
This document outlines the structure and content for episodes in a documentary series about social media. The introduction will discuss how social media controls information and the rise of different platforms. The beginning will cover the history and evolution of the internet and social networking, leading to the rise of user-generated content. The middle will discuss how social media algorithms curate personalized experiences and influence opinions, and how marketers use social media. The end will explore how audiences are pushing back by generating their own content, but also how social media maintains a hegemonic influence through technological convergence and tailored recommendations. Experts will provide analysis throughout.
Assignment #12 (iiii) (p1): Planning For Documentarymedia_jojo
This document provides an outline for a documentary series exploring social media and its influence. The series would examine how platforms like Facebook and YouTube shape what information users receive through personalized algorithms. One episode focuses on social networking sites and how they have revolutionized the internet from static web pages to user-generated content. It provides a detailed structure covering the introduction, beginning, middle and end sections of the episode. Interviews and statistics would illustrate how social media has changed how people consume and share information online.
Assignment 12 (ii) planning for documentary draft fourksumbland
This document provides an outline for a documentary series exploring social media and its influence. The series would examine how platforms like Facebook and YouTube shape what information users receive through personalized algorithms. One episode focuses on social networking sites and how they have revolutionized the internet from static web pages to user-generated content. It provides a detailed structure covering the introduction, beginning, middle and end sections of the episode. Interviews and statistics would illustrate how social media has changed how people consume and share information online.
Assignment 12 (ii) planning for documentary draft threeksumbland
This document provides an outline for a documentary series exploring how social media controls the information we receive. The series will examine how platforms like Facebook and YouTube use algorithms to tailor content to users. One episode will focus on social networking sites and how they have revolutionized the internet. It will discuss the rise of sites like Facebook and YouTube and their influence. The episode will also demonstrate through a case study how social media algorithms personalize content and shape what users see.
The document provides feedback from the author's peers on their presentation topics, with suggestions to improve explanations and ensure the topic is clearly focused. Key feedback included making spider diagrams more clear and learning more from explanations. The peers' feedback helped the author decide on their final topic.
Chapter 2: Perspectives on Mass CommunicationVal Bello
The document summarizes key concepts from Chapter 2 on perspectives of mass communication. It describes three main approaches: 1) The functional approach examines how audiences use media and benefits received. 2) The critical/cultural approach analyzes underlying power relationships and interpretations found in media. 3) The empirical approach uses social science techniques to study media effects. It then focuses on explaining the functional approach and how it analyzes why people consume media and what needs it fulfills such as cognition, diversion, social utility, affiliation, expression, and withdrawal.
Summer Blockbusters Sizing up the Hottest Movies of the SeasonAlterian
This document summarizes social media conversations about summer 2011 blockbuster movies. It finds that Fast Five and Thor generated the largest volumes of discussion. Fast Five benefited greatly from mentions on Vin Diesel's Facebook page. Sentiment was most negative for Green Lantern and Hangover 2. Overall, the analysis predicts that Green Lantern and Hangover 2 may underperform at the box office based on social media sentiment, while Kung Fu Panda 2, Pirates of the Caribbean 4, and Cars 2 appear positioned for success.
Social media & public relations power point (ncfpd 2009)Karen Freberg
This presentation was for the National Center for Food Protection and Defense (NCFPD) as a social media training tool for professionals and researchers in social media.
Assignment #12: Planning For Documentary (Part 2)media_jojo
This document provides a structure and shot list for a 5-minute documentary on social media. It is divided into two parts, with the first part containing a 2-minute introduction on the overall documentary series, followed by a 1-minute introduction to the specific episode on social networking. The main focus of this episode is on the evolution of the internet from Web 1.0 to 3.0. Key shots include animations showing this progression, interviews with the public on their experiences, and screen recordings demonstrating how social media platforms and algorithms work. The documentary aims to explore both the democratic and hegemonic aspects of social media.
This document outlines the structure for a multi-part documentary series on social media and its influence on society.
The episode presented focuses on how algorithms are used by social media platforms to subtly control users. It is divided into three sections: an introduction covering the revolution of the web; a middle section on social networking sites and how they personalize content; and an ending section on algorithms and how they shape what users see.
Interviews with older generations and the public are planned to discuss their experiences with technological changes. Examples of personalized social media feeds and search results will also be shown. The episode aims to explore whether social media enables democratic discourse or enforces a singular perspective through algorithmic control.
1. The document discusses metrics for measuring social media performance across different platforms and elements.
2. Key metrics include reach, engagement, and influence which are measured through elements like profiles, connections, and content.
3. The document outlines several approaches to social media metrics including categories from Pólvora focusing on awareness, influence, and engagement, and definitions from IAB for social media sites, blogs, and applications.
1. The document discusses metrics for measuring social media performance across profiles, connections, and content.
2. It outlines common quantitative metrics like views, followers, shares, and engagement for platforms like Facebook, Twitter, YouTube, and blogs.
3. The document also presents approaches to social media metrics from organizations like Pólvora and IAB, categorizing metrics by awareness, influence, and engagement.
1. There are many approaches to measuring social media metrics, including metrics related to reach, engagement, influence, and adequacy.
2. Key metrics include engagement metrics like comments, shares, and interactions, as well as influence metrics like mentions and sentiment. Reach metrics include numbers of followers, fans, and impressions.
3. Successful social media measurement involves understanding the customer context, current social media practices, emphasis areas, appropriate metric types, tools for collection, and analysis. Metrics should be chosen based on specific communication goals and strategies.
Social media has transformed journalism by allowing for new forms of interactivity, distributed reporting, and engagement between journalists and audiences. Journalism is now a networked process where news events are negotiated in cyber-newsrooms that bring together reporters, sources, and local/national audiences. Citizen contributors and pro-am journalists now play a role in influencing the narrative, content, and impact of news stories. However, accuracy must still be a priority, and journalists must work to corroborate information and verify facts from social media.
2015 #MMeasure-Marc Smith-NodeXL Mapping social media using social network ma...Marc Smith
Networks are a powerful way to understand social media.
This talk reviews the ways the NodeXL application can be used to reveal the social media networks structures around topics.
Web 2.0 and Social Media are revolutionizing the way companies interact with consumer and customers. Banks and financial institutions cannot avoid to innovate in those areas and this presentation shows some examples and ideas to start a discussion.
Social media are online platforms that allow people to connect, share content, and have conversations; they include social networks, blogs, wikis and sites for sharing photos, videos and bookmarks, and account for about 10% of time spent online globally. While myths persist that social media are just for young people, over half of Facebook users and 80% of Twitter users are above age 25. Banks and other companies are recognizing they must have a social media presence to engage customers and monitor brand conversations happening outside of their control.
Social media mining presentation by Tom Masterman of the Institute on the Environment, given at the University of Minnesota's Communicators Forum Conference, 05.13.10.
Once again, I have come up with this topic of social media. But this time its more like a review. 4 W's are What, Why, When and Where, while the 1 H is How. From long time i was trying to come out with something as simple as possible version of understanding how can one understand social media and most importantly how it can be implemented for one's business.
The questions I have to answer here are:
1. What is Social Media ?
2. Why it is important ?
3. Where should you be present on social media?
4. When should you do social media marketing/promotions ?
5. How should you go about it?
These questions are the common FAQ among many people. So I thought why not to compile a good collection and present it with good graphics and infographics to make it more interesting read. So here it is ! Enjoy....
This document discusses internet memes and provides context on their history and evolution. It defines memes as ideas that spread from person to person, and internet memes as units of digital information that mutate as they spread online. It outlines the major eras in the development of internet memes from the 1980s to today, tracking their progression from text-based to multimedia. It also examines memes as a medium of self-expression, a bridge between people and mainstream media, and an approach to studying media and culture. Finally, it speculates on how the definition and role of memes may change in the future.
An introduction to social media and social networks, covering the basic definitions, why they are important in today's web environment, and an overview of how to build a community yourself. Given at the Genesee Valley Psychological Association's 2009 Annual Conference.
Roberto Hortal ack - Blogging behind your b Pr Social Networking And Bloggin...Roberto Hortal
This document discusses how blogs and social networks can impact a brand's reputation without the brand's awareness or involvement. It highlights the need to:
1) Evaluate how concerned a brand should be about what bloggers say and if they can afford to ignore online commentary.
2) Examine how blogging and social networking affects corporate reputation and how brands should interact with "citizen journalists."
3) Explore how to find what is being said about a brand online to address criticism and steer customer feedback in a positive direction.
This document describes Kevin Shockey's idea for Mis Tribus, a direct-to-fan community and marketplace for cross-media authors. It would provide tools for authors, access to fans, and expert communities organized around keywords. The document outlines several problems authors face, such as reaching audiences, distributing their work, and monetization, and how Mis Tribus could help solve these problems by connecting authors and fans through a social cloud. It provides background on Shockey and his experience in startups and transmedia storytelling.
This document provides an introduction to Marketing 2.0 and discusses how marketing has evolved from Marketing 1.0, which focuses on controlling messages and broadcasting, to Marketing 2.0, which encourages transparency and participation in social networks and communities. It highlights how social media usage has grown tremendously and outlines some key aspects of Marketing 2.0, including social networks, user generated content, blogs, and video/photo sharing. Several case studies are presented that demonstrate how companies have successfully used social media platforms like Twitter, Second Life, and blogs to engage customers and increase sales.
This document provides an overview of a class on social media and the news revolution. It discusses how social media has changed journalism and news consumption. It covers several key points:
1) New platforms like Facebook, Twitter, and mobile devices have transformed how news is created and shared. Citizen journalism and user-generated content now play a major role.
2) The concept of the "cyber-newsroom" where reporters, sources, and audiences interact online and collaboratively shape news stories.
3) Different models of online journalism that have emerged, like entrepreneurial sites, non-profits, and community blogs.
4) Ways news stories are now told in a multimedia, interactive format rather
The Future of Social Intelligence - Extracting the Gold from Social Media #sm...Alterian
Companies are just beginning to grasp the true power of social data. The ability to collect feedback without the need for costly market research studies, surveys, and focus groups is a relatively new prospect. But as brands have started measuring, many sense that they could (and should) be doing much more with the abundant data at their finger tips. Simply collecting data is not enough. To remain competitive, marketers must fully realize the breadth and depth of knowledge and insights they can gain from online conversations.
Scott Briggs discusses the state of social media intelligence today and where we are headed in the future. He outlines the advanced techniques that forward-thinking brands are using to move from simply collecting data to truly analyzing and drawing insights that are fueling smart business decisions.
The future of social intelligence is predictive, strategic, and unlike social measurement as you know it today. Are you ready?
The Fail Trail: Analyzing the impact of a PR CrisisAlterian
What happens to a brand’s reputation when they face a PR nightmare that plays out on social media?
Alterian analyzed three case studies -Nestle, United Airlines and Dominos - to measure the effect a crisis has on a brand. How severe was the public’s reaction? How long did it take for the brand’s reputation to return to their pre-crisis average? How varied was the impact for each of these slightly different cases? Does the way a brand responds impact the severity of the crisis?
Check out our analysis of what happens when a PR nightmare strikes.
Part 4 of the bemoko/Alterian "Lifting the Lid on Mobile Marketing" series - this installment focuses on the integration of mobile marketing and social media
The Future of Customer Engagement - Rusty WarnerAlterian
Campaign execution is dead, customer engagement is alive!
These slides guide you through the success stories and pitfalls of accomplishing true customer engagement with a well defined customer data & analytics strategy.
Particular areas covered are:
• Where is marketing headed?
• How do we get there?
• Who is doing it right?
• What if you get it wrong?
• How do you measure success?
Social intelligence understanding your audience to enhance your businessAlterian
While it is necessary to know what influencers are saying about your brand, if that’s all you know about them, you’re missing an essential part of the conversation.
Understanding who your influencers are, what interests them and how their interests change over time will help you determine not only how to position the marketing of your products, but it can impact the future design and development of your products.
Join Scott Briggs, Director, Social Strategies and Insights at Alterian, as he goes through the methodology of starting with your audience and using social data to put them at the heart of your business.
What You Will Learn:
The methodology behind using social data to find insights from your true audience
How to use social media to understand consumer life cycles
How to understand the value of non-brand advocates
How to develop messaging and products tailored around your consumers
Authored by David Daniels, The Relevancy Group
With all the channels and marketing messaging vying for the customer's attention it is becoming harder for marketers to not only remedy the consumer attention deficit order but also find meaningful ways to drive customer acquisition. This first eBook in a series on how to Create Engaging Email, will leverage The Relevancy Group's Connected Marketing Framework to provide proven tactics on how to drive subscriber acquisition.
This eBook will expose marketers to cutting edge strategies on how to connect web analytics intelligence, social media and mobile marketing opportunities to exceed acquisition goals.
Social Media Report Cards: Measuring Brand EngagementAlterian
Any brand that is active online can tell you that managing a social presence isn’t easy, but some companies are leading the way in their industry; maintaining closer connections with their customers, solving customer service issues quickly and amplifying their marketing efforts. Alterian analyzed 12 brands in 6 industries to determine which brands are the most engaged with their customers on social media.
Our analysis included a head-to-head comparison of the following brands:
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
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3. Strategyzer’s Business Model Innovation
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5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
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11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
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13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Innovation Management Frameworks: Your Guide to Creativity & Innovation
The Social Network: Will the Social Web Like the Facebook Movie
1. the social network
Social Media Analysis of the upcoming
movie about Facebook
Jim Reynolds
Jim.Reynolds@alterian.com
Twitter.com/jimmyrey
2. the social network
Search Setup
Setup in Alterian SM2
• Date Range 7/1/2010 – Current
• All Countries and Languages
• Category All Terms – The Social Network
• Keywords
• The Social Network
• Facebook movie
• Official fanpage of movie
3. the social network
Trends Analysis – Daily Volume
Analysis
• Major trend spikes
focused on Trailer
releases
• Trent Reznor (Nine
Inch Nails) buzz was
pretty large
• True movie buzz starts
first week of
September around
advanced screenings of
movie
4. the social network
Trends Analysis – Daily Volume
Analysis – UPDATED 9/30
• Upward trend in
volume of mentions
continues with pre-
release press
• Major spike on 9/30
attributed partially to
Justin Timberlake’s rap-
off on Late Night with
Jimmy Fallon
5. the social network
Share of Voice – Media Types totals
Analysis
• 59% of the conversation
happened on Microblogs
(Twitter and clones,) and
was primarily focused on
sharing content around
the movie
• Social Networks
(Facebook, MySpace and
others) were the third
largest host of
conversations
• Media Types – Other
represents the
mainstream and social
bookmarking
6. the social network
Share of Voice – Media Types totals
Analysis – UPDATED 9/30
• Volume of Social
Network mentions
increasing faster
than mentions in
Media Types - Other
• Twitter still
continues to be the
dominant medium of
conversation
7. the social network
Share of Voice – Media Types trends
Analysis
• Content is created
then propelled by the
Microblog (Twitter)
audience
• Social Networks
appear to follow the
same patterns
• Mainstream (Media
Types – Other)
appears to trail
content on social
networks/microblogs
by 2 days
8. the social network
Share of Voice – Media Types trends
Analysis – UPDATED 9/30
• Twitter conversations
increasing very
quickly as release
date approaches
• Conversations on
Social Networks spike
around pre – release
of film
9. the social network
Theme Graph – Topic Cloud Twitter Only
Analysis
• Major Twitter topics
are Facebook,
Network, Trailer and
Movie
• Many conversations
about Trent
Reznor/Score of
Movie
• Limited chatter
about actors
10. the social network
Theme Graph – Topic Cloud Facebook Only
Analysis
• Similar to Twitter
trends with top
topics
• Secondary topics
are much more
conversational than
Twitter (movie, see,
want, good)
• Very limited
actor/director
conversations
11. the social network
Demographics
Analysis
• High level of
influencers
discussing film
(Popularity rating of
7-10)
• 65/35% Male –
Female gender
• Majority of audience
discussing film are
under 35*
*Alterian has identified less that 1% of audience
12. the social network
Demographics
Analysis UPDATED 9/30
• Influencer patterns
mostly unchanged
• Gender patterns
mostly unchanged
• Increase in
mentions from
people over 50 &
those between 18-
24
*Alterian has identified less that 1% of audience
13. the social network
Map Overlay
Analysis (World)
• US has the largest volume of social media
posts overall
• 34% of the conversations occur outside of
the US
• Spain has edged out the UK as the #1
country of chatter in the rest of the world
Analysis (US)
• California leads the US volume of
conversation
• Top ten states (CA, NY, WA, TX, FL, IL,
MA, IN, NJ, GA) represent 75% of the
conversation
• Wyoming is on the bottom with 11 posts
about film
14. the social network
Map Overlay
Analysis (World) – UPDATED 9/30
• US volume has dropped by 1% to 33%
• UK & Canada have pulled ahead of Spain
as the 2nd & 3rd largest hosts of conversation
about The Social Network
Analysis (US)
• No major changes in US mentions
15. the social network
Sentiment Analysis – Brand References
Analysis
• Majority of chatter
around film is
positive
• Major negative
spikes occurred
during trailer
releases
• Spike in positive
trend around
release of EP and
advanced screening
of film
16. the social network
Sentiment Analysis – Brand References
Analysis UPDATED 9/30
• Positive chatter
around film has
increased overall
• Major negative spike
was focused on
comparison to
Godfather / Citizen
Kane
17. the social network
Sentiment Analysis – Brand References (Twitter Only)
Analysis
• Nearly a 50/50 split
between positive
and negative posts
around the film on
Twitter
• Many negative posts
are focused on
comparison with
Godfather, Citizen
Kane
• Many positive posts
Sample Negative Post Sample Positive Post are from people
who saw advanced
screenings of film
who loved it
18. the social network
Sentiment Analysis – Brand References (Facebook Only)
Analysis
• Nearly a 50/50
split between
positive and
negative posts
around the film on
Facebook, very
similar to Twitter
• More direct
hate/love of
Facebook vs. sly,
sarcastic stabs on
Sample Negative Post Sample Positive Post Twitter
19. the social network
Conclusions
• In my personal opinion, the early buzz, trailers and soundtrack make me want to see the
movie.
• In social media, there appears to be two factions that are split on the movie: folks who have
a similar view point to mine and those who think the movie will be absolutely terrible.
• Looking at the recent buzz around early screenings, it appears that the movie will do very
well at the box office.