The key is relevant communications. The right message. The right media. The right time. Here at Fuji Xerox we are committed to providing innovative solutions that help businesses maximise efficiency and drive out cost, but never forgetting that it has an obligation to the wider community and to the environment. No matter what size your company is or what industry you are in, Fuji Xerox Australia can help you significantly reduce costs, speed-up and grow your business in a number of lasting ways. Whether documents flow through your business or are your business, Fuji Xerox Australia listen and partner with you to make it easier to produce high quality work. For more information visit our website www.fujixerox.com.au Need help? Just ask. Email enquiries@aus.fujixerox.com

1. Engaging with Students
Australian School Bursars Association (ASBA)
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Fuji Xerox Co., Ltd.

2. Key Objectives in Education
2
• Attracting/Recruiting “Right Students”
• Retaining Existing Students
• Fund Raising (Alumni Contribution Participation)
• Reducing Costs (Doing More with Less)

3. Key Success Factors
Ability to Raise Revenue from additional sources
Having Marketing Expertise – to attract/retain
students and develop good public relations
Ability to take advantage of government
subsidies and other grants
Ability to build support from the local community
Providing excellent facilities and educational
programs
Having a record of academic success by
past students

4. 4
The key is relevant communications
The right message. The right media. The right time.

6. The power of personalisation
Vertical Static
Response
Rate
Personalised
Response
Rate
Personalised
URL Visit
Rate
Education 2.9% 12.9% 21.0%
Average response rates by vertical market for campaigns set to a house list
Standard (Mono) Mail
Pack – 1%
Standard (Colour) Mail
Pack – 2-3%
Adding a Name (Mono)
– 1-2%
Adding a Name
(Colour) – 3-4%
Colour with full customisation –
10% and beyond with Cross-Media

7. What is One-to-One Marketing?
• Cross-media marketing, web-to-print
and variable data print production
solutions delivers highly effective,
one-to-one marketing campaigns.
• Relevant, attention-grabbing
messages are delivered to targeted
recipients using mediums with the
most impact—including print,
e-mail, Web and mobile.

8. The One-to-One Advantage
Ability to reach each prospect or alumni
with the right message, the right offer, at
the right time through the right channel.
This is relevancy marketing. It lifts
response rates, enhances customer loyalty
and increases customer value and return
on investment.
1-to-1 marketing can distinguish your
school from others using state-of-the-art
solutions for print and online media with
consistent branding and personalised
messaging to meet strategies and needs
of effective communications to….

9. How can we help?
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Fundraising
Recruiting /
Admissions
Event Invitations
Awareness
Building
Promotions & Kits
Surveys

10. Example: Event Awareness
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11. Example:Recruiting
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Personalized print materials produced via online application with follow-up email and personalized
webpages. A proven technique for driving results through cross-media marketing.

12. Personalised Email
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Personalised email reinforces the message communicated via both web and print. Once again,
multi-touch point marketing gets the message across.

13. Personalised Video
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14. Case Studies
Enrolments/Admissions
Acquisition (Prospectus)
Fund Raising
Alumni
Events

15. Partou Childcare
Nurtures New Leads

16. Direct Marketing: Lead Generation
Partou offers high-quality childcare in over 100 locations across the Netherlands
Objective
Enroll new children in
Partou childcare
Solution
Personalized direct mail sent
to families within three
miles of selected Partou
centers
To encourage recipients to
visit campaign site a chance
to win an iPad3 and a 400€
travel coupon were offered
Benefits
1.5% of recipients visited
the campaign microsite
ROI of over 2,200% based
on new enrollments and
an average childcare
length of four years
Source: PODi, www.podi.org

17. Personalized Direct Mail: Version for older children
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Child’s name
Source: PODi, www.podi.org
Personalized map showing
route from home to nearest
Partou center
Response mechanisms:
General URL with
personalized passcode
or QR Code

18. Personalized Direct Mail: Version for young children
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Family name
Source: PODi, www.podi.org
Personalized map showing
route from home to
nearest Partou center
Response mechanisms:
General URL with personalized
passcode or QR Code

19. University of Texas
at San Antonio

20. Case Study – Increase Student Enrolments
© 2012 Fuji Xerox Co., Ltd. All rights reserved. 20
Objective
Only 5% of alumni annually
renew alumni association
membership
Benefits
Two campaigns were run
that delivered the following
results:
- 19% response rate for the
personalized test campaign
- 6% response rate for
UTSA Alumni Association
personalized postcard
campaign
More members increased
their regular membership to
life level
Growing college located in San Antonio, TX
Over 80,000 alumni
Solution
Increase Membership
renewals – especially
New Grads renewals
Offer various renewal
options

21. Strategy: Cross-channel campaign
Envelope personalized with name and offer
Personalized mailer
Reply card varied based on alumni segment
Name and address
Image based on age and gender
Offer
General URL
Variable messaging
Follow-up email
Source: PODi, www.podi.org

23. Case Study – Reduce Costs
Relevant and personalised prospectus reduces costs yet grows student enrolments
Prospective
Students
Self service: Personalised
RURL with direct link to
download Personalised
Prospectus
Confirmation and
Followup eMail with
Personalisation

24. Salem College (Art)

25. Case Study – Increase Student Enrolments
Salem College uses Cross-Media to Encourage Prospects to Visit
Objective
Salem College wanted
to increase interest and
future enrollment by
trying a different
marketing approach
that appealed to female
high school students
while reducing the
budget 20%
Solution
The campaign began with
an invitation mailer that
led to a personalized URL
and featured a link to a 50
second trailer. A password-
protected link to the full 5
minute video was available
via thank-you email upon
completion of the survey.
Personalized response
pieces, non-response
mailers, emails and event
announcement mailers
were sent out based on
data from the PURL as well.
Benefits
Salem had approximately a
303% increase in responses
over the previous year's
campaign. The total
responses to the campaign
exceeded their expectations
and they received more visits
to Spring Visit (a 46%
increase) than the previous
year. All of this was achieved
while staying within the
reduced budget.

27. Miami University

28. Case Study – Increase Student Enrolments
Cutting-edge communications to attract high-achieving students
Objective
Increase students attending
on-campus visitor event
Capture information from
prospective students that
could be used to make future
communications more
relevant
Increase enrollment in the
Honors Program
Solution
Miami University implemented
a multi-channel direct
marketing campaign. The
campaign included variable
data personalization,
Personalized URLs, direct mail
and email. The variable mailer
was tested against a static
control.
Benefits
39% of Personalized URL
visitors completed the survey
form
Strategic targeting reduced print
& mailing cost by 29%
Increased total prospective
student visits by 32%
Achieved 300% increase in
Scholar Saturday Visits

29. LaSalle Academy

30. Case Study – Increase Student Enrolments
Cutting-edge communications to attract high-achieving students
Objective
Increase the donation
amount received by
active donors
Increase the number of
donors by reaching out to
alumni who are not
active donors
Solution
Using variable data printing
(VDP), a direct-mailer was
personalized with the
alumnus' name, class year,
and a representative
photograph from the
alumnus' decade.
Benefits
The average gift amount
rose from $150 per donor
to $250 per donor, a
67% increase
The total number of
donors increased

31. ODA

32. Case Study – Fund Raising
Record Fundraising Results for Educational Non-Profit
Objective
Raising enough funds to
bridge the gap between
tuition revenue and
actual costs (approx.
$992 per Student)
Solution
A direct-marketing campaign
that incorporated
personalised letters, postcards
and phone-a-thons was
developed and executed over
three months.
Each touch-point leveraged
personal relevant copy and
images based upon the
individual student – name,
grade, individual teachers
message.
Benefits
The average gift amount
rose from $150 per donor to
$250 per donor, a 67%
increase
The total number of donors
increased

33. Fund raising success story:
Private School in Florida: Out-of-Door Academy
Courtesy: One to One Gulfcoast, Out-of-Door Academy
personalised personalised
personalised

34. What Makes This So Unique?

35. The 1:1 Cross-Media Ecosystem
XMPie: Integrating publishing and marketing

36. Turn Communications Into Conversations…Easy as XMPie
• One Platform
Data, creative, production, deployment and analytics in one
solution
• One Set of Business Rules
Write logic once and apply rules to multiple touch points across
multiple mediums
• Integrates With Adobe
Limitless creativity and flexibility in template production using
the industry standard design tool
• Automated Tracking and Reporting
Increase results and ROI thru advanced campaign analytics
across all mediums
• Bi-Directional Technology
Enhance ongoing conversational communications by applying
intelligence to data captured

38. Fuji Xerox Value Propostion
© 2012 Fuji Xerox Co., Ltd. All rights reserved. 38
Customer Intimacy: A More Interactive and
Personal Experience
Increase Engagement with Key Stakeholders though
existing or new digital communications vehicles
Cost Reduction
Decrease communication spend and redirect savings to
increase personalisation and technology
Revenue Generation
Capture incremental revenue opportunities by
leveraging mobile & digital platforms and improved
personalisation and interaction

39. Talk to us