UCLA Fund CASE Presentation 2009

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What is the UCLA Fund? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Expanded Reach ,[object Object],[object Object],[object Object]

Focused Messaging ,[object Object],[object Object],[object Object]

Efficient Communication ,[object Object],[object Object],[object Object],[object Object]

Fall FY09 E-solicitation ,[object Object],[object Object],[object Object],[object Object]

Holiday FY09 ,[object Object],[object Object],[object Object],[object Object],[object Object]

Spring FY09 E-solicitation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Quick Comparison 130,000 15,000 to 24,000 per project List size Percent return Total donor count Total gifts Cost $16,000 Around $15,000 per project .53% .39% 694 350 $50,000 $64,000 Spring FY09 E-solicitation ALL FY09 DM Acquisition

However… Integrate, Don’t Replace ,[object Object],0.5% Other 8% E-communications 24% Telemarketing 67% Direct Mail

Beyond the Ask— Stewardship in E-comm ,[object Object],[object Object],[object Object],[object Object]

Fiscal Year-End Thank You ,[object Object]

Want to Start in E-communications? ,[object Object],[object Object],[object Object]

Consider the Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object]

Internal vs. Outsourced E-solicitations $50,000 raised $7,000 raised 694 gifts 41 gifts 6 weeks (3/09 to 4/09) 6 months (12/07 to 6/08) Outsourced Internal

Looking Forward at the UCLA Fund ,[object Object],[object Object],[object Object],[object Object],[object Object]

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UCLA Fund CASE Presentation 2009

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