The students from Futures For Students were tasked with helping the Midwood High School Alumni Association market their 75th Anniversary Jubilee event. Through creating Facebook ads and Google Adwords campaigns, the students were able to help increase event registrations. Their efforts resulted in over 1,200 page likes on Facebook, over 7,900 ad clicks within budget, and 209 tickets sold on Eventbrite. The case study evaluates the students' digital marketing strategies and success in meeting the client's goals.