Loretta Genovesi is seeking a marketing position and has a background in marketing, law, and business. She has a double degree in law and commerce from Deakin University. Her work experience includes internships at MINI, DDB Advertising, and other organizations where she conducted research projects, created marketing materials, and provided recommendations. She is involved with the Australian Marketing Institute and has international experience living in Paris.

1. Loretta Genovesi Address: 5 Stanley Street,
Bulleen, VIC, 3105.
Email: loretta_genovesi@yahoo.com
Mob: 0423 766 058
DOB: 17/09/85 Ph: 03 9852 1555
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EDUCATION
Deakin University Melbourne – Double Degree Mar 2003 - Feb 2009
 Bachelor of Laws / Bachelor of Commerce - Major in Marketing
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CAREER OBJECTIVE
 My aim is to further develop my skill set by obtaining a position in a marketing focussed organisation.
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WORK EXPERIENCE INTERNSHIPS
MINI - BMW Group Australia Jul 2008 - Aug 2008
 Worked autonomously on project MINI Retail Excellence.
 Analysis and recommendations on areas in which to strengthen client experiences with the brand.
DDB / Rapp Collins Australia Mar 2008 - Apr 2008
 Account Management tasks: Creative Briefs, consumer research, agency brainstorms, liaising between Creative
and Studio teams, competitor analyses.
TressCox Lawyers Jun 2007 - Jul 2007
 Assisted in customer relationship management based projects.
Australian Grand Prix Jan 2007 - Jun 2007
 Researched AGP social event Traction and proposed possible product augmentations suited to target market.
Premier Technologies Nov 2006 - Dec 2006
 Studied international marketing responses to legislative restrictions on outbound sales calls.
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PROFESSIONAL EXPERIENCE
I-View Market Research Mar 2005 - Apr 2009
 Progression within I-View: Telephone Interviewer- Conducted business, government and residential surveys
Team Leader- quality control, monitored statistics and conducted informal training.
HJ Heinz Australia Jan 2008 - Dec 2008
 Classified data on common toddler eating habits for further analysis.
Deakin University Mar 2008 - Nov 2008
 Private tuition of students in Marketing Management and International Marketing.
LAM Promotional Agency Nov 2007 - Jan 2008
 Created brand awareness, promoted and sold Telstra BigPond download cards.
Monash Marketing Alumni Sept 2007 - Oct 2007
 Used forms of direct marketing to engage marketing managers to promote the Alumni’s November Seminar.
Orange Telephony Head Office Aug 2004 - Mar 2005
 Customer relationship management, resolved contractual disputes and undertook administrative work.
Coordimax Software Aug 2004 - Mar 2005
 Initiated contact with IT managers in Melbourne based companies, researched software needs of potential clients.
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AUSTRALIAN MARKETING INSTITUTE INVOLVEMENT
Progression within Victorian branch of AMI: Joined as a committee member Jun 2007 - Dec 2008
Head of AMI Emerging Marketers events in 2008
Inducted representative of AMI Emerging Marketers on the AMI Council.

2. INTERESTS
 Travel – I enjoy the exciting challenges of traveling, discovering foreign cultures and different cuisines.
 Languages – Pastime and useful asset. I speak advanced/ fluent Italian and French.
 Sport – I regularly jog and ski / water-ski when I have the opportunity.
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RECENT OVERSEAS TRIP May 2009 - Mar 2010
 Based myself in Paris in order to learn French and immerse myself in the culture.
 Travelled through France and other European countries.
 Held part-time positions in hospitality and education.
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REFERENCES
 Dr Michael Valos  Andrew Silcox  Nick Hickford
Deakin Uni Burwood BlueFrog Marketing The Bridge Consulting Group
-Senior Lecturer - Past AMI Council Member - Partner and General Manager
Ph: 03 9244 6168 - Client Services Director Ph: 03 9827 4046
Mob: 0408 598 824 Ph: 03 9582 3017 Mob: 0411 698 438
michael.valos@gmail.com Mob: 0408 002 684 n.hickford@thebridge.com.au
andrew@bluefrogmarketing.com.au

3. - CitySearch
- SOLO
- CitySearch
- SOLO
- DDB Advertising
- DDB Advertising
Internship Work Samples
Internship Work Samples
Projects undertaken during DDB Internship
• Competitor Analysis – ANZ Financial Planning
• Creative brief – CitySearch
• Past undertaken during DDB SOLO Promotional Pitch
Projects Promotions Research – Internship
• Communication objectives concepts to convey silence – Michelin Tyres
Competitor Analysis – ANZ Financial Planning
• Recommendations on using Below the Line Marketing Strategies – DDB
Creative brief – CitySearch
• Critical Analysis of Top 5 Vodka websites – 666 Pitch
Past Promotions Research – SOLO Promotional
• Communication objectives concepts to convey silence – Michelin Tyres
• Recommendations on using Below the Line Marketing Strategies – DDB VOLUME
• Critical Analysis of Top 5 Vodka websites – 666 • Listen to something better,
mute the road.
Quiet Comfortingly Quiet
Soundless
Fluid •Turn the volume down on the
road, cruise in silence VOLUME
Silence
Pleasure Inaudible ANIMAL
• Listen to something better, •Take the roar out of the road, pacify it
Glide
mute the road. with primacy.
Soothing
Quiet Comfortingly Quiet
•Take the animal out of the road,
Pleasurably Quiet Primacy LC tranquilize it with Primacy.
Soundless
Fluid Soft •Turn the volume down on the
road, cruise in silence
COMFORTABLE SILENCE
Silence
Comfort Pleasure Inaudible
• Never has there been such a comfortable ANIMAL
Smooth
Velvety silence.
Glide Noiseless •Take the roar out of the road, pacify it
with primacy.
Soothing
Peaceful Effortless Luxury
•Take the animal out of the road,
Superior
Pleasurably Quiet Primacy LC tranquilize it with Primacy.
Luxury
Soft
COMFORTABLE SILENCE
Comfort
Smooth • Never has there been such a comfortable
- Michelin Tyres
Noiseless
Velvety silence.
Peaceful Effortless Luxury
Superior
Luxury
- Michelin Tyres
‘Loretta used initiative, was energetic, enthusiastic and efficient with all of her work’ – Matt Hunt Rapp Collins
‘Seeing as you’re itching for more work here’s something else for you to get stuck into’ – Bill Feutrill DDB
‘Best project report I’ve ever seen’ – Craig McGowan Deakin Business Internship Coordinator
‘Loretta used initiative, was energetic, enthusiastic and efficient with all of her work’ – Matt Hunt Rapp Collins
‘Seeing as you’re itching for more work here’s something else for you to get stuck into’ – Bill Feutrill DDB
‘Best project report I’ve ever seen’ – Craig McGowan Deakin Business Internship Coordinator

4. Projects undertaken Projects undertaken during MINI Internship
• Created research methodology and project parameters
• Identified 7 key areas in which to strengthen customer experience
• Recommended solutions to improve the areas identified
Projects undertaken Projects undertaken during MINI Internship
• Recommended modes of implementation parameters
Created research methodology and project
• Compiled7 key areas in which to strengthen customerteam
Identified comprehensive brief and presented to MINI experience
• Recommended solutions to improve the areas identified
• Recommended modes of implementation
• Summarised Findings Excerpt
Compiled comprehensive brief and presented to MINI team
7 Key Areas
Summarised Findings Excerpt
7 Key Areas
Internship Work Samples
Internship Work Samples
Rationale for changes -
MINI Rewards
Supporting collateral -
Customer Education
MINI Tutorial Rationale for changes -
MINI Rewards
Supporting collateral -
Customer Education
MINI Tutorial
Implementation Guide -
Customisation
MINI Tutorial
Do you have Hanbookitus (fear or inability to read a handbook or
instruction manual) ?
Drop in for a MINI tutorial to find out how to get the most from your
Implementation Guide -
MINI’s hidden talents. We won’t need to pull any Houdini stunts to
amaze you with your MINI’s tricks! Customisation
Just visit www.mini.com.au/minitutorial to book in a tute with Bib.
MINI Tutorial
NB Qualification recognised and endorsed by the ‘Lazy Drivers Who
Do you have Hanbookitus (fear or inability
Don’t Read Their Handbook Association’. to read a handbook or
instruction manual) ?
Drop in
Cheers, for a MINI tutorial to find out how to get the most from your
MINI’s hidden talents. We won’t need to pull any Houdini stunts to
amaze you with your MINI’s tricks!
Bib Stillwell and the MINI Team
Just visit www.mini.com.au/minitutorial to book in a tute with Bib.
508 Malvern Road
South Yarra
Ph Qualification
NB03 8530 2122 recognised and endorsed by the ‘Lazy Drivers Who
www.bibstillwell.minigarage.com.au
Don’t Read Their Handbook Association’.
Cheers,
Bib Stillwell and the MINI Team
508 Malvern Road
South Yarra
Ph 03 8530 2122
www.bibstillwell.minigarage.com.au
‘I was really impressed with the work you did, it has already formed part of our 09 planning’
– Chris Brown Marketing Manager
‘Your findings were incredible; dealers are very keen to get their hands on your report!’
– Nichola Anderson Retail Marketing
‘I was really impressed with the work you did, it has already formed part of our 09 planning’
– Chris Brown Marketing Manager
‘These are really insightful ideas for after sales activities’ – Nathalie Momsen BMW Aftersales Manager
‘Your findings were incredible; dealers are very keen to get their hands on your report!’
– Nichola Anderson Retail Marketing
‘These are really insightful ideas for after sales activities’ – Nathalie Momsen BMW Aftersales Manager