Campus Candy is a candy store popular with Indiana University students. The company wants to highlight their delivery option and healthy snacks while continuing engagement. Their plan is to promote delivery, healthy options, and affordability through social media campaigns, guerilla marketing, and surveys over the next year to increase sales and popularity among students.
Marketing Communication - Rio International SchoolRamkumar Ganesan
Being a live project, our team initially had discussed with our clients, and understood their requirements and the problems faced. We then concentrated on the channels of marketing communication that can be employed for creating awareness about the school. Then we focused on what are the best campaigning methods to bring the school to the parents and provide the necessary information that they want.
Marketing Communication - Rio International SchoolRamkumar Ganesan
Being a live project, our team initially had discussed with our clients, and understood their requirements and the problems faced. We then concentrated on the channels of marketing communication that can be employed for creating awareness about the school. Then we focused on what are the best campaigning methods to bring the school to the parents and provide the necessary information that they want.
As part of the course work for my Digital Marketing class during my graduate course work, I was tasked with creating a social media marketing plan for an existing company. The presentation reflects a strategy developed for 2 Chicks with Chocolate.
Social Media Marketing for Business Schools?Erin Wiles
Social Media marketing is becoming more important to business of all industries every day.
This presentation speaks specifically to Universities and Graduate Business Schools.
My goal is to convince my audience of the importance of Social Media marketing in attracting prospective graduate students and explain how it can be used to gain (or keep) a competitive advantage over other Universities.
Quantastic has suggested a full-fledged market research to understand the consumption behaviour of the millet based products. The insights coming from the research will then flow to the communication strategy and transform into their packaging, website, social media and other sales & marketing collaterals.
As part of the course work for my Digital Marketing class during my graduate course work, I was tasked with creating a social media marketing plan for an existing company. The presentation reflects a strategy developed for 2 Chicks with Chocolate.
Social Media Marketing for Business Schools?Erin Wiles
Social Media marketing is becoming more important to business of all industries every day.
This presentation speaks specifically to Universities and Graduate Business Schools.
My goal is to convince my audience of the importance of Social Media marketing in attracting prospective graduate students and explain how it can be used to gain (or keep) a competitive advantage over other Universities.
Quantastic has suggested a full-fledged market research to understand the consumption behaviour of the millet based products. The insights coming from the research will then flow to the communication strategy and transform into their packaging, website, social media and other sales & marketing collaterals.
Presentation elaborates on how D.S Group can cross national boundaries and take their name in International Market by taking their Pulse Candy in Thai market.
The presentation is by Inbasekar, IARI from the one day workshop on ‘Pulses for Nutrition in India: Changing Patterns from Farm-to-Fork’ organized on Jan 14, 2014. The workshop is based on a few studies conducted by the International Food Policy Research Institute under the CGIAR’s Research Program on Agriculture for Nutrition and Health. These studies covered the entire domain of pulse sector in India from production to consumption, prices to trade, processing to value addition, and from innovations to the role of private sector in strengthening the entire pulse value chain. These studies were designed to better understand the drivers of changing dynamics of pulses in the value chain from farm-to-fork, and explore opportunities for meeting their availability through increased production, enhanced trade and improved efficiency.
This Presentation deals with the Definition, History, Ingredients, Properties and Classification of the Candies. Classification includes Hard Boiled Candies and Soft Candies.
Marketing Report: Segmentation, Targeting, Positioning and Product Mix of Cad...Hypup Media
A simple but comprehensive presentation from Hypup on Cadbury India.
The presentation will take you through the product mix of Cadbury India as well as how they are segmenting, targeting and positioning the company in the minds of target consumers.
The presentation will be helpful to business people, entrepreneurs and students since it explains the different elements of marketing strategy followed by world leader in confectionery market
Social Media Content Management: Building a team and working with student con...NAFSA Tech MIG
Presented at the NAFSA Region V 2015 conference by Nathan Barker of the University of Wisconsin-Madison and Hannah DeMilta of The Education Abroad Network.
This semester, in my Integrated Marketing Communications Lab taught by Lisa Farman, PhD, my team was able to create and execute an IMC Plan for an amazing company in Ithaca, NY called Via's Cookies, which is run by the incredible Olivia Carpenter! Via donates 5% of her cookie proceeds to struggling BIPOC and LGBTQIA+ students. Along with my team members we were able to help Via implement tactics to grow her social media following, gain more traction to her website, promote events, improve the site's Search Engine Optimization, plan an email newsletter, and more! If you have a minute, check out our final presentation and pay viascookies.com a visit.
Gain more attention from prospective students, parents, donors and alumniFINAOAgency
Higher education marketers face an array of challenges to attract and engage a variety of audiences. See how inbound marketing can help you overcome them.
Why Gamifying? Business questions
Strategies of consumer gamification
Cases:
Entertainment– NBC Ford Escape Route
Enterprise – Siemens, Cisco
Retail – Best Buy, Wendy’s
Media & Publishing – Top Chef
eCommerce – CampusFood.com
Health/Wellness – Everyday Health
Education – Pearson/Alleyoop
For good – Nickelodeon, Half The Sky
Common mistakes
More examples
1. Hillary Cozzi, Ellie Barlow, Jessalyn
Hatton,
Pat Manaher, Scott Eberhard
“Sweets and much more, just one call away.”
2. Executive Summary
Campus Candy is immensely
popular with the campus crowd
Our goal: To highlight the
delivery option and emphasize
the healthy snack options while
continuing engagement with IU
student body
In return: create more market
share and accessibility for the
business
Success will be determined in
terms of number of Facebook
„likes‟, Twitter followers, and sale
increases
3. Situation Analysis
Founded in 2010 when a student‟s father noticed a lack of candy
stores on campus when dropping his daughter off at IU for her
freshman year
Immediate buzz: 5 additional stores have been opened across the
country
Company has strong presence in social media
Target market seems to be primarily IU students, not so much the
local community
4. SWOT Analysis
Strengths: Partnerships, unique layout
of store, unique type of store, use of
social media, fundraising.
Weaknesses: Decrease in popularity
after such a quick success, may be too
trendy.
Opportunities: Offering sampling
parties, highlighting items offered other
than candy, appealing to the local
community, emphasizing the study
area aspect of the store
Threats: Losing popularity among the
target market. Slowing down in
advancement. Losing partnerships.
5. Research Plan
Primary Research:
Conduct a survey and interview(s) with the store
manager/owner and the Indiana University student
body.
Secondary Research:
Research the current social media platforms and
take a close look at the current website. -> for
situation analysis
Why? To attain an accurate depiction of the
company‟s current position
6. Research Analysis
Some Statistics based off of an
online survey taken by 50 IU
students:
78% of students on campus
have visited Campus candy.
“Expensive” is one of the
most common words
associated with Campus
Candy.
92% of students were not
aware of the delivery option.
7. The Manager Says…
“We want to be the Starbucks of
candy, we want to provide a feel good
location. We want to be on many
campuses, medium/large
campuses, as big and prolific as
possible.”
“They will be opening a Campus
Candy website specifically for Campus
Candy next year. This will help with
promotions. It will be easier to market.
It will be more simplified, specific to
Indiana University campus. ”
8. Campaign Plan
Overall Campaign Goal: Improving accessibility of
brand and popularity among IU campus.
Achieved through specific strategies:
Strategy 1: Delivery Options
Strategy 2: Healthy Options
Strategy 3: Affordability and Engagement with
Student Body
9. Strategy 1: Delivery
Options
Key message:There is a delivery option that can
improve your ease of use.
Objective: Increase sales by 5%, as compared to
last year, increase delivery option by 10%.
Tactics:
Promotion Day through Social Media Platform
Guerilla marketing throughout IU Campus
10. Strategy 2: Healthy
Options
Key message: There is more at Campus Candy
than just candy.
Objective: Create buzz around healthy
options, increase sales of healthy options by 5%.
Tactics:
Samples around IU Campus (especially
SRSC, HPER)
11. Strategy 3: Affordability and
Engagement with Student Body
Key message: The company is aware students
want a good price. Relating and engaging with the
student body is important.
Objective: Gain 250 Facebook “likes”, 300 Twitter
followers, increase sales by 5%.
Tactics:
Students who show proof of social media
engagement receive free sample
Promote quality and superiority of location in
exchange for price.
Introduce punch cards to incentivize customer loyalty
12. Timetable
We will execute our tactics and strategies by the following methods:
Spring Semester ‟12
Implement guerilla marketing with student
interns
Utilize atypical early-spring environment to
spread awareness among campus
Begin social media coupon engagement
Advertise new candy being offered.
FEEDBACK: Implement online survey of students
during “Dead Week”
13. Timetable
Summer „12
Continue engagement with local community
FEEDBACK: Survey customers
(both local and students)
in August and offer coupon
as incentive
14. Timetable
Fall Semester „12
Continue promotions with delivery option.
Heavily promote the new website.
FEEDBACK:
Distribute survey
on delivery
method, measure
hits to website
15. Evaluation Summary
We are able to evaluate success by using
measuring objectives including Facebook
„likes‟, twitter followers, and sales increases
Editor's Notes
*add questions raised from analysis plan messages ojjectives etc = bulk of pres How define success
Speak to our plan. How define success of campaign in cinsice way. Preview?e rest of presentation
Summarize research ?’s as ided my this*** significance
Why is this thing a weakness? Reasearch. Turn into opportunity
Don’t leave q’s unanswered: why are they doing this?
**highlight stats that were most important that led us to our campaign plsn that led us to our objectives etc… WHICH STATS ARE MOST IMPORTANT?
ASK: are quotes leading us to plan? Acting on them?
Here is how were doing tactics and strat.
Add last slide: evaluation summary. How we evaluate succes. Objectives are measurable so that we csn measure successs. Tell them wht we ook at to determine success, “our measurement points are..”” if there are many remaining questions didn’t do it right. Add thank you slide also