The document provides guidance for a research task aiming to understand audience consumption trends of different age groups for a radio station. Students are asked to sample at least 20 people across various age groups about where, why and how they listen to radio, as well as their preferred and non-preferred stations. They should tally their answers by age group and submit the data through a survey link provided.

1. AS Media: Introduction to Radio
HALF TERM RESEARCH TASK:
Aim: to understand the audience consumption trends of different age groups.
AUDIENCE: the local or national group the product or brand is aimed at
CONSUMPTION: how the audience uses a product or brand e.g. XFM’s audience can access the brand through analogue or digital
radio, through apps, tours, festivals, music channels on TV, merchandise
TREND: behaviour of the majority of the target audience
Once you have sampled at least 20 people please upload your answers here:
https://www.surveymonkey.com/s/9H7M3GT
How many of each age group did you sample?
11-15
16-19
20-25
Where do you
listen to the radio?
Bedroom
Kitchen
26-35
36-45
Car/travelling
45+
Job
In class/
homework
Other (please
state)

2. Tally your answers,
try to use a
different colour for
each age group
Why do you like
listening to radio?
Relaxing
Can multitask/convenient
Good music
Entertaining
Relatable
presenters
Other
How do you listen
to the radio?
Analogue (nondigital)
DAB (Digital)
TV
Phone
Online
Other
What makes radio
special?
Free
Convenient/ can
multitask
Interactive
Personal
Portable
Other

3. Radio 1
Capital
Radio 2
1Xtra
XFM
Other
Radio 1
Capital
Radio 2
1Xtra
XFM
Other
Which stations do
you listen to,
national and local?
Which stations
would you never
listen to?