This document provides a brand mapping and competitor analysis for Arrow Formals. It includes survey results on the demographics and preferences of 56 respondents. It also analyzes the product offerings, prices, fabrics, fits and features of competitors like Louis Phillipe, Allen Solly, Van Heusen and Park Avenue for shirts, trousers, suits and blazers. Key findings are that most respondents prefer Park Avenue and perceive Arrow as supreme quality but expensive. They want offerings like different collars, fabrics and fits at lower price points from Arrow.

1. ARROW
COMPETITOR ANALYSIS
ANDBRANDMAPPING
(FORMALS)
PROJECT UNDERTAKEN FOR PARTIAL FULFILLMENT OF
INTERNSHIP PROJECT AT ARVIND LIFESTYLE BRANDS LTD.

3. DATA ANALYSIS
(BRANDMAPPING)

4. AGE OFTHE RESPONDENTS
18 - 20
20 - 25
26 - 30
30 - 35
Above 35
18 – 20 4
20 - 25 16
26 - 30 10
30 - 35 18
Above 35 8
INCOME OFTHE RESPONDENTS
Dependent
Below Rs. 10,000
Rs. 10,000 - Rs.20,000
Rs. 20,000 - Rs. 30,000
Rs. 30,000 and above
Dependent 4
Below Rs. 10,000 4
Rs. 10,000 - Rs.20,000 12
Rs. 20,000 - Rs. 30,000 20
Rs. 30,000 and above 16
LOCATION OFTHE RESPONDENTS
Brigade Road
Garuda Mall
Commercial Street
Brigade Road 14
Garuda Mall 20
Commercial Street 22
QUESTIONNAIRE SAMPLE

5. BRAND PREFERENCE
Louis Phillipe
Allen Solly
Arrow
Park Avenue
Van Heusen
Indian Terrain
Louis Phillipe 8
Allen Solly 10
Arrow 10
Park Avenue 20
Van Heusen 6
Indian Terrain 2
PERCEPTION OF ARROW AS A BRAND
Supreme quality within the
budget
Sauve but expensive
Spells elegance and
transcendence
Aspirational merchandise
Supreme quality within the budget 12
Sauve but expensive 28
Spells elegance and transcendence 6
Aspirational merchandise 10
QUESTIONNAIRE RESPONSES

6. INNOVATIONSTHE CUSTOMER EXPECTS
Finish (eg: Autopress,
Stain resistant finish)
Fabric (eg: new fabric
blends)
Design (eg: collar types,
prints)
Finish (eg: Autopress, Stain resistant
finish)
22
Fabric (eg: new fabric blends) 10
Design (eg: collar types, prints) 24
42
26
40
28
44
42
28
30
0 5 10 15 20 25 30 35 40 45 50
A line of merchandise at a lower price point
Vibrant detailings on the merchandise
Trousers in interesting formal colors
New fits in the suits
Different types of collars and cuffs on the regular
formal shirts
More color options in the category
More fabric designs in the category
Suits and blazers in different fabrics
ARROW FORMALS COULD OFFER
A line of merchandise at a lower price point 42
Vibrant detailings on the merchandise 26
Trousers in interesting formal colors 40
New fits in the suits 28
Different types of collars and cuffs on the regular formal shirts 44
More color options in the category 42
More fabric designs in the category 28
Suits and blazers in different fabrics 30

7. COMPETITORANALYSIS
BRANDSCOVERED:
• Louis Philippe
• Allen Solly
• Van Heusen
• IndianTerrain
• Park Avenue
• Blackberrys
COMPETITORANALYSIS DATA 1
COMPETITORANALYSIS DATA 2

9. Shirts
Brand Price Number of Options Product Details
Louis Philippe
1799 - 1999 22 Made of 100 % cotton. ( y/d , solids )
1999 - 2199 8 Patterned design ( Structure, microprints )
2199 - 2499 5
Blackberrys
1595 – 2295 28 Liquid Ammonium Property and ETI finish
2295 - 3995 9 Performance 100 ,Wrinkle free.
3995 - 4995 3 100% silk .
Van Heusen
1599 - 1899 8 Dura press collection and 100% wrinkle free cotton
1899 - 2199 5 100 % linen and non iron shirts.
2199 – 2799 4
2799 - 3499 5
Park Avenue
1499 – 1899 51 Made of 100 % cotton.
1899 – 2599 34 100% linen and cotton.
2599 - 3399 15 Non iron shirts
3999 - 8999 10 Hybrid collection.

10. Collections Perma Press, Gods and Kings and Luxure
Price 1799 - 7999
Number of options 80 - 100
Fabrics Italian, Egyptian and JapaneseCotton
Fabric Patterns Solids, Stripes, Checks and Dobby
Fits Classic Fit,Tailored Fit and Milano Fit
Special Features Permanent press

11. PRICE FABRIC DESCRIPTION PATTERN
1799 100% Cotton Solid/ checks
1999 100% Cotton Solid/ checks
2299 100% Cotton ( FINE FABRIC) Solid / check ( DOBBY )
2499
70s Giza cotton and 100% linen Finer fabric ( 2 ply )
Solid / check/ stripes
2599 60s Giza cotton and 100% linen Pattern/ Printed

12. Collections Linens, Nottingham, Friday Dressing and Premium
Price 1749 - 2899
Styling
Contrast under collar,Tape at the neck, Logo Embroidery,
Contrast inner back yoke
Number of options 65 - 70
Fabrics Cotton, GizaCotton, Cotton Lycra, Pima Cotton, Linen
Fabric Patterns More stripes and checks less solids
Fits Regular and Custom Fit
Special Features 63 gms shirt

13. Collections Perma Press, Gods and Kings and Luxure
Price 1799 - 7999
Number of options 80 - 100
Fabrics Italian, Egyptian and JapaneseCotton
Fabric Patterns Solids, Stripes, Checks and Dobby
Fits Classic Fit,Tailored Fit and Milano Fit
Special Features Permanent press

14. PRICE FABRIC DESCRIPTION PATTERN
1699 100% compact Cotton Solid
1899 70 Giza Cotton Solid / check / Printed.
2099 60 Giza Cotton Solid /Printed.
3499 100% linen and 100% 2 ply cottons. Solid

15. Price 1199 - 3699
Number of options 80 - 110
Fabrics Cotton, Polyester cotton
Fabric Patterns Solids, Stripes, Checks and Dobby
Fits Classic fit, Regular fit and slim fit

16. PRICE FABRIC DESCRIPTION PATTERN
1795 Cotton lycra / fine Giza cotton Solid/ checks
1995 Fine Giza cotton / 2 Ply Compact Cotton Solid/ checks/stripes
2195
Fine compact Cotton ,2 ply Giza cotton and
EUROPEAN linen and 100% linen.
Solid / checks/Structured
4995 100% silk ( 2 ply 140 count ) Structured

17. PRICE FABRIC DESCRIPTION PATTERN
1499 Cotton Rich Solid / stripe / check
1899 100% Cotton Structured/Birds Eye Design
2299 Super Fine GizaCotton Solid/ check/Stripes.
3399 100% cotton Solid / Stripes
3999 Super Fine Cotton stripe
4999 Super Fine Cotton Solid/ Birds eye.
5999 Super Fine Cotton Stripe
7499 Super Fine Cotton Check/ Birds eye

18. TROUSERS

19. Trousers
Brand Price
Number of
Options
Product Details
Louis Philippe
1699 – 1899 10 Cotton /Terylene and Rayon.
1899 – 2199 9 100% Cotton / PolyViscose / superior cotton
2199- 2599 7 Cotton /Terylene Rayon / wool / linen
Blackberrys
1395 – 1895 25 100% cotton
1895 - 2395 10 rich cotton and linen.
2395- 3995 7 100% linen ,wool rich, wool poly silk .
Van Heusen
1799 - 1999 18 cotton or poly viscose.
1999 - 2599 14 rich cotton
2599 – 2999 9 poly wool.
Park Avenue
1599 – 1999 24 PolyViscose,cotton ,Terylene and Rayon
1899 – 2599 16 Terylene and Rayon / Linen
2599 - 3499 5 Cotton /Terylene / wool / linen

20. Price 1899 - 2099
Number of options 180 - 200
Fabrics Polyester, Polyester andTerelene and Rayon, Cotton,Wool
Fits Custom Fit and Regular Fit
Colors Black, Navy, Beige, Brown, Ivory, Red, Green and Blue
Special Finishes Wrinkle free, Uncrushable

21. PRICE FABRIC DESCRIPTION PATTERN
1699 100% cotton Solid
1799 Cotton /Terylene and Rayon
Solid/Check/
Stripe
1899 100% Cotton /Cotton Mix Fabric Solid
1999
100% Cotton / 80% Polyester and 20%Viscose / superior cotton
fabric
Solid
2199 Superior fine cotton Solid/Textured
2599 75 per centTerylene, 25 per cent Rayon/ cotton/ Linen Solid
3499 Cotton /Terylene / wool / linen Solid /Textured

22. Price 1899 - 2500
Number of options 50
Fabrics Cotton, Polyester andViscose, Polywool
Fits Regular and Custom Fit
Colors Black, Brown, Beige, Khaki,Olive Green,Yellow, Brick Red

23. Price 1899 - 2099
Number of options 180 - 200
Fabrics Polyester, Polyester andTerelene and Rayon,Cotton,Wool
Fits Custom Fit and Regular Fit

24. PRICE FABRIC DESCRIPTION PATTERN
1799 65% Polyester and 35%Viscose and 100% cotton. Solid /Textured
1999
65% Cotton and 35% Polyester/65% Polyester and 35%
Viscose/100%Cotton
Solid
2199 100% Cotton Solid
2499 Cotton Rich Textured
2599 100% Cotton Solid
2999 65% Polyester and 35%Wool Solid/check/

25. Price 1699 - 2699
Number of options 80 - 100
Fabrics Cotton, Polyester andViscose, Polywool
Fits Classic fit, Regular fit and slim fit
Colors Black, Navy, Beige, Brown, Ivory, Red, Green and Blue

26. PRICE FABRIC DESCRIPTION PATTERN
1595 100% cotton. Solid
1695 100% Cotton Solid
1795 100% Cotton Solid
1995 100% Cotton Solid/Textured
2195 100% Cotton Solid
2795 Linen Solid/Textured
3995 100% linen ,wool rich, wool poly silk and 6 ply Giza cotton. Solid

27. PRICE FABRIC DESCRIPTION PATTERN
1599 PolyViscose Fabric Solid
1699 75 per centTerylene, 25 per cent Rayon / Cotton Solid/Check/ Stripe
1799 100% Cotton / PolyViscose Fabric Solid
1899 100% Cotton / 75 percentTérylène, 25 percent Rayon Solid
1999 75 per centTerylene, 25 per cent Rayon Solid/Textured
2099 75 per centTerylene, 25 per cent Rayon/ cotton/ Linen Solid
3499 Cotton /Terylene / wool / linen Solid /Textured

28. SUITSANDBLAZERS

29. Suits and Blazers
Brand Price Number of Options Product Details
Louis
Philippe
1699 – 1899 10
1899 – 2199 9
2199- 2599 7
Blackberrys
5995 – 6995 10
6995 - 8995 2
Van Heusen
1799 - 1999 18
1999 - 2599 14
2599 – 2999 9
Park Avenue 4499 - 6999 8 Wrinkle free and light weight.

30. Price 8999 - 49000
Number of options 25 – 30
Fabrics Polywool, Polywool terelene, Cotton, Silk, Linen
Fits Classic Fit, Ultra Fit and Milano Fit, Futura Fit

31. Price 6999 - 11999
Styling Tuxedos and suits and blazers
Number of options 35 - 40
Fabrics
Cotton lycra, Polyester wool, Cotton viscose (lining -
Polyester Rayon)
Fits Regular and Custom Fit

32. Price 8999 - 49000
Number of options 25 - 30
Fabrics Polywool, Polywool terelene, Cotton, Silk, Linen
Fits Classic Fit, Ultra Fit and Milano Fit, Futura Fit

33. Price 6999 – 14999
Number of options 20 – 30
Fabrics
Cotton lycra, Polyester wool, Cotton viscose (lining -
Polyester Rayon)
Fits Regular and Custom Fit