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Arrow ppt
This document provides a brand mapping and competitor analysis for Arrow Formals. It includes survey results on the demographics and preferences of 56 respondents. It also analyzes the product offerings, prices, fabrics, fits and features of competitors like Louis Phillipe, Allen Solly, Van Heusen and Park Avenue for shirts, trousers, suits and blazers. Key findings are that most respondents prefer Park Avenue and perceive Arrow as supreme quality but expensive. They want offerings like different collars, fabrics and fits at lower price points from Arrow.
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Arrow ppt
- 1. ARROW COMPETITOR ANALYSIS ANDBRANDMAPPING (FORMALS) PROJECT UNDERTAKENFOR PARTIAL FULFILLMENT OF INTERNSHIP PROJECT AT ARVIND LIFESTYLE BRANDS LTD.
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- 4. AGE OFTHE RESPONDENTS 18- 20 20 - 25 26 - 30 30 - 35 Above 35 18 – 20 4 20 - 25 16 26 - 30 10 30 - 35 18 Above 35 8 INCOME OFTHE RESPONDENTS Dependent Below Rs. 10,000 Rs. 10,000 - Rs.20,000 Rs. 20,000 - Rs. 30,000 Rs. 30,000 and above Dependent 4 Below Rs. 10,000 4 Rs. 10,000 - Rs.20,000 12 Rs. 20,000 - Rs. 30,000 20 Rs. 30,000 and above 16 LOCATION OFTHE RESPONDENTS Brigade Road Garuda Mall Commercial Street Brigade Road 14 Garuda Mall 20 Commercial Street 22 QUESTIONNAIRE SAMPLE
- 5. BRAND PREFERENCE Louis Phillipe AllenSolly Arrow Park Avenue Van Heusen Indian Terrain Louis Phillipe 8 Allen Solly 10 Arrow 10 Park Avenue 20 Van Heusen 6 Indian Terrain 2 PERCEPTION OF ARROW AS A BRAND Supreme quality within the budget Sauve but expensive Spells elegance and transcendence Aspirational merchandise Supreme quality within the budget 12 Sauve but expensive 28 Spells elegance and transcendence 6 Aspirational merchandise 10 QUESTIONNAIRE RESPONSES
- 6. INNOVATIONSTHE CUSTOMER EXPECTS Finish(eg: Autopress, Stain resistant finish) Fabric (eg: new fabric blends) Design (eg: collar types, prints) Finish (eg: Autopress, Stain resistant finish) 22 Fabric (eg: new fabric blends) 10 Design (eg: collar types, prints) 24 42 26 40 28 44 42 28 30 0 5 10 15 20 25 30 35 40 45 50 A line of merchandise at a lower price point Vibrant detailings on the merchandise Trousers in interesting formal colors New fits in the suits Different types of collars and cuffs on the regular formal shirts More color options in the category More fabric designs in the category Suits and blazers in different fabrics ARROW FORMALS COULD OFFER A line of merchandise at a lower price point 42 Vibrant detailings on the merchandise 26 Trousers in interesting formal colors 40 New fits in the suits 28 Different types of collars and cuffs on the regular formal shirts 44 More color options in the category 42 More fabric designs in the category 28 Suits and blazers in different fabrics 30
- 7. COMPETITORANALYSIS BRANDSCOVERED: • Louis Philippe •Allen Solly • Van Heusen • IndianTerrain • Park Avenue • Blackberrys COMPETITORANALYSIS DATA 1 COMPETITORANALYSIS DATA 2
- 9. Shirts Brand Price Numberof Options Product Details Louis Philippe 1799 - 1999 22 Made of 100 % cotton. ( y/d , solids ) 1999 - 2199 8 Patterned design ( Structure, microprints ) 2199 - 2499 5 Blackberrys 1595 – 2295 28 Liquid Ammonium Property and ETI finish 2295 - 3995 9 Performance 100 ,Wrinkle free. 3995 - 4995 3 100% silk . Van Heusen 1599 - 1899 8 Dura press collection and 100% wrinkle free cotton 1899 - 2199 5 100 % linen and non iron shirts. 2199 – 2799 4 2799 - 3499 5 Park Avenue 1499 – 1899 51 Made of 100 % cotton. 1899 – 2599 34 100% linen and cotton. 2599 - 3399 15 Non iron shirts 3999 - 8999 10 Hybrid collection.
- 10. Collections Perma Press,Gods and Kings and Luxure Price 1799 - 7999 Number of options 80 - 100 Fabrics Italian, Egyptian and JapaneseCotton Fabric Patterns Solids, Stripes, Checks and Dobby Fits Classic Fit,Tailored Fit and Milano Fit Special Features Permanent press
- 11. PRICE FABRIC DESCRIPTIONPATTERN 1799 100% Cotton Solid/ checks 1999 100% Cotton Solid/ checks 2299 100% Cotton ( FINE FABRIC) Solid / check ( DOBBY ) 2499 70s Giza cotton and 100% linen Finer fabric ( 2 ply ) Solid / check/ stripes 2599 60s Giza cotton and 100% linen Pattern/ Printed
- 12. Collections Linens, Nottingham,Friday Dressing and Premium Price 1749 - 2899 Styling Contrast under collar,Tape at the neck, Logo Embroidery, Contrast inner back yoke Number of options 65 - 70 Fabrics Cotton, GizaCotton, Cotton Lycra, Pima Cotton, Linen Fabric Patterns More stripes and checks less solids Fits Regular and Custom Fit Special Features 63 gms shirt
- 13. Collections Perma Press,Gods and Kings and Luxure Price 1799 - 7999 Number of options 80 - 100 Fabrics Italian, Egyptian and JapaneseCotton Fabric Patterns Solids, Stripes, Checks and Dobby Fits Classic Fit,Tailored Fit and Milano Fit Special Features Permanent press
- 14. PRICE FABRIC DESCRIPTIONPATTERN 1699 100% compact Cotton Solid 1899 70 Giza Cotton Solid / check / Printed. 2099 60 Giza Cotton Solid /Printed. 3499 100% linen and 100% 2 ply cottons. Solid
- 15. Price 1199 -3699 Number of options 80 - 110 Fabrics Cotton, Polyester cotton Fabric Patterns Solids, Stripes, Checks and Dobby Fits Classic fit, Regular fit and slim fit
- 16. PRICE FABRIC DESCRIPTIONPATTERN 1795 Cotton lycra / fine Giza cotton Solid/ checks 1995 Fine Giza cotton / 2 Ply Compact Cotton Solid/ checks/stripes 2195 Fine compact Cotton ,2 ply Giza cotton and EUROPEAN linen and 100% linen. Solid / checks/Structured 4995 100% silk ( 2 ply 140 count ) Structured
- 17. PRICE FABRIC DESCRIPTIONPATTERN 1499 Cotton Rich Solid / stripe / check 1899 100% Cotton Structured/Birds Eye Design 2299 Super Fine GizaCotton Solid/ check/Stripes. 3399 100% cotton Solid / Stripes 3999 Super Fine Cotton stripe 4999 Super Fine Cotton Solid/ Birds eye. 5999 Super Fine Cotton Stripe 7499 Super Fine Cotton Check/ Birds eye
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- 19. Trousers Brand Price Number of Options ProductDetails Louis Philippe 1699 – 1899 10 Cotton /Terylene and Rayon. 1899 – 2199 9 100% Cotton / PolyViscose / superior cotton 2199- 2599 7 Cotton /Terylene Rayon / wool / linen Blackberrys 1395 – 1895 25 100% cotton 1895 - 2395 10 rich cotton and linen. 2395- 3995 7 100% linen ,wool rich, wool poly silk . Van Heusen 1799 - 1999 18 cotton or poly viscose. 1999 - 2599 14 rich cotton 2599 – 2999 9 poly wool. Park Avenue 1599 – 1999 24 PolyViscose,cotton ,Terylene and Rayon 1899 – 2599 16 Terylene and Rayon / Linen 2599 - 3499 5 Cotton /Terylene / wool / linen
- 20. Price 1899 -2099 Number of options 180 - 200 Fabrics Polyester, Polyester andTerelene and Rayon, Cotton,Wool Fits Custom Fit and Regular Fit Colors Black, Navy, Beige, Brown, Ivory, Red, Green and Blue Special Finishes Wrinkle free, Uncrushable
- 21. PRICE FABRIC DESCRIPTIONPATTERN 1699 100% cotton Solid 1799 Cotton /Terylene and Rayon Solid/Check/ Stripe 1899 100% Cotton /Cotton Mix Fabric Solid 1999 100% Cotton / 80% Polyester and 20%Viscose / superior cotton fabric Solid 2199 Superior fine cotton Solid/Textured 2599 75 per centTerylene, 25 per cent Rayon/ cotton/ Linen Solid 3499 Cotton /Terylene / wool / linen Solid /Textured
- 22. Price 1899 -2500 Number of options 50 Fabrics Cotton, Polyester andViscose, Polywool Fits Regular and Custom Fit Colors Black, Brown, Beige, Khaki,Olive Green,Yellow, Brick Red
- 23. Price 1899 -2099 Number of options 180 - 200 Fabrics Polyester, Polyester andTerelene and Rayon,Cotton,Wool Fits Custom Fit and Regular Fit
- 24. PRICE FABRIC DESCRIPTIONPATTERN 1799 65% Polyester and 35%Viscose and 100% cotton. Solid /Textured 1999 65% Cotton and 35% Polyester/65% Polyester and 35% Viscose/100%Cotton Solid 2199 100% Cotton Solid 2499 Cotton Rich Textured 2599 100% Cotton Solid 2999 65% Polyester and 35%Wool Solid/check/
- 25. Price 1699 -2699 Number of options 80 - 100 Fabrics Cotton, Polyester andViscose, Polywool Fits Classic fit, Regular fit and slim fit Colors Black, Navy, Beige, Brown, Ivory, Red, Green and Blue
- 26. PRICE FABRIC DESCRIPTIONPATTERN 1595 100% cotton. Solid 1695 100% Cotton Solid 1795 100% Cotton Solid 1995 100% Cotton Solid/Textured 2195 100% Cotton Solid 2795 Linen Solid/Textured 3995 100% linen ,wool rich, wool poly silk and 6 ply Giza cotton. Solid
- 27. PRICE FABRIC DESCRIPTIONPATTERN 1599 PolyViscose Fabric Solid 1699 75 per centTerylene, 25 per cent Rayon / Cotton Solid/Check/ Stripe 1799 100% Cotton / PolyViscose Fabric Solid 1899 100% Cotton / 75 percentTérylène, 25 percent Rayon Solid 1999 75 per centTerylene, 25 per cent Rayon Solid/Textured 2099 75 per centTerylene, 25 per cent Rayon/ cotton/ Linen Solid 3499 Cotton /Terylene / wool / linen Solid /Textured
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- 29. Suits and Blazers BrandPrice Number of Options Product Details Louis Philippe 1699 – 1899 10 1899 – 2199 9 2199- 2599 7 Blackberrys 5995 – 6995 10 6995 - 8995 2 Van Heusen 1799 - 1999 18 1999 - 2599 14 2599 – 2999 9 Park Avenue 4499 - 6999 8 Wrinkle free and light weight.
- 30. Price 8999 -49000 Number of options 25 – 30 Fabrics Polywool, Polywool terelene, Cotton, Silk, Linen Fits Classic Fit, Ultra Fit and Milano Fit, Futura Fit
- 31. Price 6999 -11999 Styling Tuxedos and suits and blazers Number of options 35 - 40 Fabrics Cotton lycra, Polyester wool, Cotton viscose (lining - Polyester Rayon) Fits Regular and Custom Fit
- 32. Price 8999 -49000 Number of options 25 - 30 Fabrics Polywool, Polywool terelene, Cotton, Silk, Linen Fits Classic Fit, Ultra Fit and Milano Fit, Futura Fit
- 33. Price 6999 –14999 Number of options 20 – 30 Fabrics Cotton lycra, Polyester wool, Cotton viscose (lining - Polyester Rayon) Fits Regular and Custom Fit