Jcrew digital strateg_nmdl
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J. Crew's digital content strategy aims to engage and build their brand community by incorporating more image-rich and user-generated content on social media platforms. The strategy involves creating conversational content to promote involvement through contests and hashtags. Key tactics include defining the brand identity through consistent hashtags and curating photos from the company and audience to build the community. The goals are to increase engagement on social media channels and grow the J. Crew brand.
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- Clothes reordering recommendations.
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At Stitch Fix we have a lot of Data Scientists. Around eighty at last count. One reason why I think we have so many, is that we do things differently. To get their work done, Data Scientists have access to whatever resources they need (within reason), because they’re end to end responsible for their work; they collaborate with their business partners on objectives and then prototype, iterate, productionize, monitor and debug everything and anything required to get the output desired. They’re full data-stack data scientists!
The teams in the organization do a variety of different tasks:
- Clothing recommendations for clients.
- Clothes reordering recommendations.
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- Warehouse worker path routing.
- NLP.
… and more!
They’re also quite prolific at what they do -- we are approaching 4500 job definitions at last count. So one might be wondering now, how have we enabled them to get their jobs done without getting in the way of each other?
This is where the Data Platform teams comes into play. With the goal of lowering the cognitive overhead and engineering effort required on part of the Data Scientist, the Data Platform team tries to provide abstractions and infrastructure to help the Data Scientists. The relationship is a collaborative partnership, where the Data Scientist is free to make their own decisions and thus choose they way they do their work, and the onus then falls on the Data Platform team to convince Data Scientists to use their tools; the easiest way to do that is by designing the tools well.
In regard to scaling Data Science, the Data Platform team has helped establish some patterns and infrastructure that help alleviate contention. Contention on:
Access to Data
Access to Compute Resources:
Ad-hoc compute (think prototype, iterate, workspace)
Production compute (think where things are executed once they’re needed regularly)
For the talk (and this post) I only focused on how we reduced contention on Access to Data, & Access to Ad-hoc Compute to enable Data Science to scale at Stitch Fix. With that I invite you to take a look through the slides.
Six Thinking Hat
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This document introduces the Six Thinking Hats technique developed by Edward de Bono to help people think about ideas from different perspectives. The six hats represent different thinking styles - white for objective facts, red for emotions, black for caution/criticism, yellow for optimism, green for creativity, and blue for organization and process control. Using the hats involves focusing thinking within each style for a period of time to allow for a well-rounded consideration of an issue from multiple angles before deciding on a solution. The technique aims to avoid habitual thinking patterns and incorporate different viewpoints.
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The document discusses the Six Thinking Hats framework for structured thinking and decision making. It describes each of the six hats - Blue (facilitator role), White (facts), Red (emotions), Yellow (positives), Black (negatives), and Green (creativity). For each hat, it provides questions to guide thinking and examples of topics to apply the thinking hats technique to, such as meetings, problem solving areas, and ideas. The goal is to systematically organize thinking by type of thought corresponding to each colored hat.
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The 6 Thinking Hats technique developed by Edward De Bono separates critical thinking into 6 colored "hats" representing different perspectives or modes of thinking. The main idea is for a group to consider a problem or topic while only "wearing" one hat's perspective at a time. The hats are White (facts), Red (emotions), Black (caution), Yellow (optimism), Green (creativity), and Blue (process). Various hat sequences can be used - for example, Yellow then Black to evaluate an idea by considering positives then negatives. The document provides examples of hat activities and thinking sequences to structure discussions and problem solving.
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Scoop NYC is a high-end fashion retailer that offers a curated selection of styles from iconic, emerging, and exclusive brands for men and women. It provides a personalized shopping experience through its stores and online shopping platform. Scoop NYC aims to be a one-stop shop for time-pressed customers seeking trendy and timeless fashion pieces. It has 17 stores across the U.S. and sells clothing, accessories, and its own exclusive Scoop and SCP brands online and in-store.
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This document provides information about IDENTITIES, a fashion event held at Harvard University. It focuses on bringing contemporary fashion to students and highlighting a Leadership in the Arts award winner each year. The 2016 event will be held on April 9th and include three fashion segments interpreted around an overall theme. It typically sells out its 600 seats and is streamed online. The event also offers several sponsorship levels for fashion and other brands, providing exposure through the program, website, and on-campus advertising. Sponsorship benefits increase with sponsorship level from $300 to $1000.
Murphy ralph assignment 4
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- 1. J. C DIGITAL CONTENT STRATEGY By Andrea Reynolds
- 2. COMPANY OVERVIEW • First clothing catalog 1983 • Retail and outlet stores in US, Canada, and London • Over 100 global e-‐ commerce sites • Known for “preppy American sportswear with eclecHc details”
- 3. TARGET AUDIENCE • Young professionals • 25-35 YOA • Enjoy quality, classic fashion • Social media users • Smartphone owners
- 4. STRATEGY: ENGAGE & BUILD Our strategy is to utilize our target audience’s advanced and prominent usage of mobile devices and social media by incorporating more image- rich content from J.Crew and consumers in an effort to engage and build the J. Crew brand community.
- 6. TRANSFORMED SOCIAL STATE ENGAGE & BUILD #JCrew “Show us your favorite striped shirt outfit.” #JCrewcontest “What do you think of fall’s blue and gray trend?” “33 Reasons why metallic oxfords rock.”
- 7. TOOLS & TACTICS • Create Conversational Content – Relevant, interactive, sharable – Mention people, businesses tagged – Questions, thoughts, comments • Promote Involvement – Contests/Sweepstakes – Hashtags • Define and Curate Brand Identity – Consistent hashtags #jcrew – Curate company and audience photos & tweets to build community
- 8. KEY PERFORMANCE INDICATORS • Increase in followers • Increase in likes, comments, tweets, retweets, mentions, shares • …and more J. Crew selfies
- 9. BUDGET • According to an NY Times article, J.Crew’s advertising budget) in 2011 was $6.7 million dollars • $6.7 million dollars