The document discusses a study conducted by 5 students for a Mumbai-based menswear company, K.R. Apparel, to help them launch in the Mumbai market. The study included surveying retail brands and consumers in Mumbai to understand preferences. Key findings were that formal and semi-formal shirts in natural fabrics with fancy pockets would be preferred. Color and trend predictions for summer 2012 were also analyzed to develop a new collection for K.R. Apparel's Mumbai launch.

1. By:
AVANI CHHAJLANI # 7
HIMANI JADEJA # 11
GREESHMA KARANATH # 13
MANSI PATEL # 16
SURBHI SHAH # 25

2. EXPLORING NEW OPPORTUNITIES AND
AVENUES FOR THE
MUMBAI
MENSWEAR SECTOR DESIGN
BY A MUMBAI BASED
SOUTH SUPPLYING COMPANY
Company: K.R.APPAREL

3.  Company’s existence since 1979
 Mr . Founder
 Located at kandivali west
 Apparel for Shirts and trousers
 Main market south India

4. OBJECTIVE:
The objective of our study is to design a
new collection for K. R. Apparels to
launch in the megacity of - Mumbai.

5. 1. To survey the markets of Mumbai to
understand and know their preferences.
2. To study the current trends and predictions
from various agencies across the world for
the season of spring/summer 2012
3. To also study the designing styles at K. R.
Apparels.
4. Our objective in this study will be to be a
helping hand in a successful launch of K. R.
Apparels in the highly competitive Mumbai
market and
5. To design a collection which would suit and
be preferred by the end consumers in

6.  Retail Brand survey – van husen, U.C.B,
Celio, O.V.S, F.C.U.K, Louis Philippe,
color plus, Arrow, Tommy Hilfiger, Gas,
Apple plus, musfti etc.
Location: Bandra, Infinity Mall, Palladium
mall,
 General survey – offices, colleges,
Location -

7. BRAND QUESTIONNAIRE

11. On basis General survey:
FORMALS
35%
SEMI
FORMALS
45%
CASUALS
20%
WHAT DRESS CODE DO YOU
FOLLOW AT YOUR WORK PLACE?
LOCAL BRAND
15%
INDIAN BRAND
51%
INTERNATION
AL BRAND
34%
WHICH BRAND DO YOU PREFER
TO WEAR?

12. STRIPED
29%
PLAIN
21%TEXTURED
13%
CHECKED
37%
WHAT KIND OF SHIRTS DO YOU
PREFER?
NATURAL
FABRIC
53%
SYNTHETIC
FABRIC
47%
WHAT MATERIAL DO YOU
PREFER THE SHIRTS TO BE IN?
FANCY
POCKETS
43%
FANCY
SHIRT
YOKES
38%
FANCY
BUTTONS
12%
FANCY
ZIPPERS
7%
WHAT NEW TRIMS WOULD YOU
LIKE TO SEE?
QUALITY
47%
SERVICE
21%
VALUE FOR
MONEY
32%
WHAT DO YOU EXPECT YOUR
BRAND TO GIVE YOU?

13. 0
10
20
30
40
50
60
70
80
18 - 25 26 - 35 35 AND
ABOVE
FORMALS 11 56 73
SEMI - FORMALS 56 34 27
CASUALS 33 10 0
PERCENTAGE
AGE GROUP PREFERENCES
0
5
10
15
20
25
30
35
40
45
18 - 30 30 AND ABOVE
LOCAL BRANDS 31 13
INDIAN BRANDS 42 44
INTERNATIONAL BRANDS 27 43
PERCENTAGE
AGE GROUP - BRAND PREFERENCES

14. 0
10
20
30
40
50
60
70
18 - 30 30 AND ABOVE
NATURAL FABRICS 43 64
SYNTHETIC FABRICS 57 36
PERCENTAGE
AGE GROUP - FABRIC PREFERENCES
0
5
10
15
20
25
30
35
40
45
18 - 30 30 AND ABOVE
FANCY POCKETS 45 26
FANCY SHIRT YOKES 34 32
FANCY BUTTONS 12 35
FANCY ZIPPERS 9 7
PERCENTAGE
AGE GROUP - TRIMS PREFERENCES

15. SEASONAL
25%
FESTIVAL
SEASON
55%
SALE
PERIOD
20%
WHICH IS THE BEST SALE
PERIOD FOR THE BRAND ?
NATURAL
FABRIC
59%
SYNTHETIC
FABRIC
41%
WHAT MATERIAL DO YOU
PREFER THE SHIRTS TO BE
IN?
SLIM FIT
45%
REGULAR
FIT
55%
WHAT FIT OF SHIRT SELLS
THE MOST? (FORMALS &
SEMI FORMALS)
DARKS
31%
LIGHTS
42%
EARTHY
14%
PASTELS
13%
WHAT COLOURS SELL THE MOST
(FORMALS & SEMI FORMALS ?

16. COLOUR PREDICTIONS AND THEMES
FOR SUMMER 2012

18. POCKET DETAILING

22. DESIGN DEVELOPMENT