Arrow Electronics is a broadline distributor of electronics components. It is considering partnering with Express, a proposed internet-based trading system that would allow customers to compare prices from multiple distributors. There are advantages like accessing new customers, but also risks like losing existing customers or margins. A SWOT analysis identified strengths in reaching more customers at lower costs, but also weaknesses in reduced margins and potential loss of customers. Options include signing up with Express, creating its own online purchasing system, or both - to gain new customers while maintaining relationships and flexibility.