JCrew & Madewell Instagram Promotions
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J.Crew launched a contest on Instagram and Twitter on October 18, 2016 asking entrants to post an original photo of how they style the Ludlow suit with the hashtags #howiludlow and #jcrewcontest. Entries were judged based on creativity, quality, and relevance to the theme. HelloWorld has administered J.Crew's social media promotions since 2008 by providing legal, customer support, and prize fulfillment services. Madewell also launched a similar contest on October 4, 2016 with the hashtags #wellheeled and #contest asking people to post photos of their favorite Madewell shoes and the location.
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JCrew & Madewell Instagram Promotions
- 1. GOAL: Launched October 18, 2016, Consumers were asked to Tweet or post to Instagram one original photo that shows how you make the Ludlow suit your own, along with the hashtags #howiludlow and #jcrewcontest to automatically receive one entry. Judging Criteria: • Creativity/Originality (33%) • Quality of Submission (33%) • Fit to Contest Theme (34%) SOLUTION: HelloWorld has provided Promotion Administration (legal, customer care winner experience, & prize fulfillment) services for J.Crew’s Instagram & Twitter programs since 2008- We go way back! J.CREW MEN’S #howiludlow
- 2. GOAL: Launched October 4, 2016, Consumers were asked to Tweet or post to Instagram one original photo of your favorite Madewell shoes and where you’re walking in them, along with the hashtags #wellheeled and #contest to automatically receive one entry. Judging Criteria: • Creativity/Originality (33%) • Quality of Submission (33%) • Fit to Contest Theme (34%) SOLUTION: HelloWorld has provided Promotion Administration (legal, customer care winner experience, & prize fulfillment) services for Madewell’s Instagram & Twitter programs since 2008- We go way back! MADEWELL’S #WELLHEELED