Van Heusen launched a one-month campaign on LinkedIn to engage young professionals in India. Participants could nominate up to 10 fashionable professionals in their network for the chance to win vouchers or a wardrobe worth Rs. 25,000. The campaign reached 1.5 million LinkedIn users, had over 29,000 unique visitors, and received almost 15,000 profile nominations across India.

1. Presented by:
Harjot Singh, Jijo Francis, Reetika Singh
& Wei Xia
GBMP 520-02 IMC
1stApril2014

2. • World’s largest T-shirt company
• Founded in 1881.
• Known for stylish, affordable & high quality T-shirts.
• Brand entered the India Market in 1990.
• Was focusing on the evolving fashion needs of professionals.
• India’s most preferred lifestyle brand for men and women.

3. • Worlds largest professional network.
• Has about 250 million members in more than 200 countries.
• Use of social media to precisely target the young professionals.
• Use of LinkedIn tools (CPM banners, Text based ads and use of
Discussion boards) to promote the microsite.
• Cheap and effective method of campaign.

4. The Campaign !!!
• Van Heusen launched innovative LinkedIn campaign to engage
with fashionable professionals.
• One month long campaign.
• Nominate the Most Fashionable Professional in the network.
• Can nominate up to 10 members.
• Participant is eligible for Rs 500 worth voucher.
• Winners will receive wardrobes of worth Rs.25000.

5. <<< The Campaign >>>
http://fashionableprofessionals.com/#nominations

6. Results !!!
 Reached 1.5 million LinkedIn users
 Had 29,629 unique visitors
 More than 5000 professional signed in using their LinkedIn
accounts.
 Almost 15,000 profile nominations across India.
 Got more than 10,700 shares on LinkedIn.
 More than 18,000 clicks were recorded.