This document provides marketing tips for specialty pharmacies to define their brand, make the customer experience easy, and get customer feedback. It recommends specialty pharmacies define their unique brand to differentiate themselves, create a simple customer process and address any issues, and use multiple channels to engage customers. The document also suggests using content marketing, video, mobile optimization, and customer personas to target messaging effectively. It warns against ineffective banner ads, email lists, QR codes, and jargon in marketing communications.
Are you a sales star? 10 Hacks to master your Sales Presentation!Animaker .com
Becoming a sales star is not an easy task. Here are 10 hacks for you to can implement in your sales presentation and become the sales star of your company
This webinar was hosted by our colleagues at Criteria For Success, Jerome Deroy spoke about the advantages a good story brings to sales.
Key points:
>Use a story to identify and connect with the emotions your customers have about your product or service
>Learn to put yourself into the story, whether it's your own or use case
>Know why you're telling a story
Buzzkill - What Matters and What Doesn't in B2B Technology MarketingScott Salkin
Today's marketers LOVE trumpeting their buzzwords. Terms like "automation." "UX design." "Inbound" and/or "content" marketing. "Storytelling." "Nurturing." Or everyone's favorite…"viral." But ask the common marketer about sales, revenue or ROI and, chances are, they won't have much to say.
In this June 2014 presentation for members of the Arizona Technology Council, IDS Technology Marketing CEO Scott Salkin digs into some of the biggest budget-busting marketing buzzword that have been sucking companies dry for far too long. And empower the one thing that truly will truly decide the fate of your business - CUSTOMERS!
"Nothing happens in the world time somebody sells something to someone"
This PPT covers
Sales Presentation on Introduction to Sales
Sales Pitch , Process
Importance of Pre - Approach ,
Scouting for Opportunity
Customer Communication ,Negotiation ,Guidelines on Mock ,Handling Objections , Drivers for Success in Sales
Are you a sales star? 10 Hacks to master your Sales Presentation!Animaker .com
Becoming a sales star is not an easy task. Here are 10 hacks for you to can implement in your sales presentation and become the sales star of your company
This webinar was hosted by our colleagues at Criteria For Success, Jerome Deroy spoke about the advantages a good story brings to sales.
Key points:
>Use a story to identify and connect with the emotions your customers have about your product or service
>Learn to put yourself into the story, whether it's your own or use case
>Know why you're telling a story
Buzzkill - What Matters and What Doesn't in B2B Technology MarketingScott Salkin
Today's marketers LOVE trumpeting their buzzwords. Terms like "automation." "UX design." "Inbound" and/or "content" marketing. "Storytelling." "Nurturing." Or everyone's favorite…"viral." But ask the common marketer about sales, revenue or ROI and, chances are, they won't have much to say.
In this June 2014 presentation for members of the Arizona Technology Council, IDS Technology Marketing CEO Scott Salkin digs into some of the biggest budget-busting marketing buzzword that have been sucking companies dry for far too long. And empower the one thing that truly will truly decide the fate of your business - CUSTOMERS!
"Nothing happens in the world time somebody sells something to someone"
This PPT covers
Sales Presentation on Introduction to Sales
Sales Pitch , Process
Importance of Pre - Approach ,
Scouting for Opportunity
Customer Communication ,Negotiation ,Guidelines on Mock ,Handling Objections , Drivers for Success in Sales
Roadmap to winning b2b sales presentationFileboard
This presentation explains how to create a B2B sales presentation for sales teams wanting to present to their customers and looking to win more business.
The Perception Gap: Customer Expectations vs. RealitySogolytics
If your customers aren't getting what they want or need from your busines, they won't be your customers much longer. Learn from your detractors to close the gap between expectations and reality and you'll grow loyalty and revenue.
The New Advertorial: How Native Ads are Changing PublishingRob O'Regan
Native advertising is the shiniest of toys for digital publishers and brand marketers. Are native ads a promising new online ad format, or do they threaten to poison the well of brand communications? Here's an overview, and some tips for publishers and marketers.
Interactive retailing ways to appeal to your customer base via social mediaAvinash Chandra
Interactive retailing is gaining popularity, and you should get on with the times. You can build up your brand story and cement your reputation if you can give your customers unique in-store experiences. Interactive retailing helps you reach out to and sell across multiple platforms. It also leads to improved revenue generation. Social media can play an important part in your interactive retailing strategy. However, you need to understand what solutions will work for you. You must have a sustainable plan in place that works seamlessly. You must find a good advisor or expert who can help you design unique experiences, innovate your offerings, better your services and harness your resources effectively.
Virtual selling is here to stay. Even if and when we do return to the office, buyer behaviors have changed for good. According to McKinsey Research, up to 80% of B2B buyers would rather interact remotely when purchasing. Virtual selling isn’t going away any time soon. In fact, it’s the new standard.
But is your virtual selling strategy up to snuff? In this slide guide, you’ll learn everything you need to know about virtual selling.
You can get more in-depth guidance over on our blog: https://bit.ly/3uDbn3Z
Flourish Creative is a brand experience agency that understands live audiences. In the first of a series of interactive breakfast events, consumer behaviour expert Philip Graves hosted a discussion on the role the unconscious mind plays in dissecting marketing messages.
Opening slides setting the stage for an interactive panel session with 3 knowledgeable product managers on how product management can help your startup stay afloat
Pharmacy marketing for healthcare brand manufacturersOgilvy Health
Pharmacy Marketing can result in expert recommendation of your brand to pharmacy customers.
Ogilvy Healthworld have developed a global RedPort entitled 'The Power of the Pharmacy', outlining the growing importance of the community pharmacy staff as a target audience for healthcare brand manufacturers. The RedPort offers broad and deep global insight into the challenges faced by Pharmacy, now and in the future, and practical guidance on how brand manufacturers can better engage with community pharmacists to drive brand recommendation, successfully completing the consumer purchase pathway.
Contact PharmacyExpert@Ogilvy.com to receive a copy of the RedPort, and to discuss your pharmacy marketing needs.
Roadmap to winning b2b sales presentationFileboard
This presentation explains how to create a B2B sales presentation for sales teams wanting to present to their customers and looking to win more business.
The Perception Gap: Customer Expectations vs. RealitySogolytics
If your customers aren't getting what they want or need from your busines, they won't be your customers much longer. Learn from your detractors to close the gap between expectations and reality and you'll grow loyalty and revenue.
The New Advertorial: How Native Ads are Changing PublishingRob O'Regan
Native advertising is the shiniest of toys for digital publishers and brand marketers. Are native ads a promising new online ad format, or do they threaten to poison the well of brand communications? Here's an overview, and some tips for publishers and marketers.
Interactive retailing ways to appeal to your customer base via social mediaAvinash Chandra
Interactive retailing is gaining popularity, and you should get on with the times. You can build up your brand story and cement your reputation if you can give your customers unique in-store experiences. Interactive retailing helps you reach out to and sell across multiple platforms. It also leads to improved revenue generation. Social media can play an important part in your interactive retailing strategy. However, you need to understand what solutions will work for you. You must have a sustainable plan in place that works seamlessly. You must find a good advisor or expert who can help you design unique experiences, innovate your offerings, better your services and harness your resources effectively.
Virtual selling is here to stay. Even if and when we do return to the office, buyer behaviors have changed for good. According to McKinsey Research, up to 80% of B2B buyers would rather interact remotely when purchasing. Virtual selling isn’t going away any time soon. In fact, it’s the new standard.
But is your virtual selling strategy up to snuff? In this slide guide, you’ll learn everything you need to know about virtual selling.
You can get more in-depth guidance over on our blog: https://bit.ly/3uDbn3Z
Flourish Creative is a brand experience agency that understands live audiences. In the first of a series of interactive breakfast events, consumer behaviour expert Philip Graves hosted a discussion on the role the unconscious mind plays in dissecting marketing messages.
Opening slides setting the stage for an interactive panel session with 3 knowledgeable product managers on how product management can help your startup stay afloat
Pharmacy marketing for healthcare brand manufacturersOgilvy Health
Pharmacy Marketing can result in expert recommendation of your brand to pharmacy customers.
Ogilvy Healthworld have developed a global RedPort entitled 'The Power of the Pharmacy', outlining the growing importance of the community pharmacy staff as a target audience for healthcare brand manufacturers. The RedPort offers broad and deep global insight into the challenges faced by Pharmacy, now and in the future, and practical guidance on how brand manufacturers can better engage with community pharmacists to drive brand recommendation, successfully completing the consumer purchase pathway.
Contact PharmacyExpert@Ogilvy.com to receive a copy of the RedPort, and to discuss your pharmacy marketing needs.
Healthcare Savings Via Pharmacy Benefit Management ProgramsThe Partners Group
Optimize your employees’ drug benefit costs, while decreasing costs and simultaneously improving overall drug benefit coverage.
Pharmacy benefit costs are the fastest growing segment of national health expenditures… rising at a rate faster than hospital care and physician services combined. Learn how employers are achieving significant savings via the TPG Proprietary Pharmacy Benefit Program.
In This Seminar We Cover:
• Options for controlling health care pharmacy costs without impacting your membership.
• Overview of the latest trends in the pharmacy benefits arena and new programs that will improve members’ RX utilization and lower your self-funded prescription drug spend.
• Methods to establish true transparency into the cost of your plan’s prescription drug program and how to continuously monitor your drug costs vs. the pharmacy contract.
• Real life case studies of actual plan savings from the 2014 plan year.
• How to become eligible for a pharmacy audit completed by The Partners Group.
How to Perfect Your Personal MarketingGuy Kawasaki
Perfecting your own social media is important to many professionals.
Every profile is your professional profile. Get yours up to par. http://guykawasaki.com/
Pharmaceutical marketing plan case studyMohamed Magdy
Pharmaceutical Marketing Plan Case Study
I can challenge you will never see such fully fledged Pharmaceutical Marketing Plan Case Study in the internet for FREE as I did in this case study!
Click here to ENJOY it: http://www.guerrillamarketer.com/pharmaceutical-marketing-plan-case-study/
Inside this guide, you'll learn an insiders tips and techniques to getting into the marketing industry - no job applications necessary.
You'll learn what marketing really is, why you'll find a job easily, what entry level marketing jobs look like and four actionable things you can try right now to help get you into the marketing industry.
Visit Inbound.org and the Inbound.org/jobs community jobs board to find opportunities and connect with professional marketers from all over.
The Digital Marketing Workshop is a short intensive class that will introduce you to the fundamentals of digital marketing. The course aims to develop your skills to be able to plan, implement and measure effective campaigns. It will cover different digital platforms and tools to help you craft sound recommendations for your company or your client’s business. In this course, you will learn:
Digital Marketing Dynamics
Pillars of Digital Marketing
Measuring Data
Intro to SEO
Successful Brand Management: Moving from a Product-Centric Focus
to a Customer-Centric Business Model by Susanne Kushner at SVPMA Monthly Event May 2002
"Innovation + Marketing: Two Essential Tools of Modern Business"
by Mike Parsons, Qualitance
In 1954 Peter Drucker, famous business author, said: “…the business enterprise has two–and only two–basic functions: marketing and innovation.“
Today, 63 years later, this has never been truer. Discover how product innovation drives growth and how modern marketing practices are binding brands and customers together.
Mike Parsons, Chief Innovation Officer at QUALITANCE will take you through a journey of ideas and practical advice to help you unlock the two essential weapons of modern business.
Over the last 20 years, Mike has developed breakthrough products for IKEA, Virgin, Levi’s and Nike. During his time on Madison Avenue, he created award-winning campaigns for Xbox, VW, and Hasbro.
Mastering the Dynamic Landscape of Digital Marketing: Strategies, Tools, and ...Syed Rehan Ali
Digital marketing tools and techniques are constantly evolving. In this course, instructor Brad Batesole helps you keep up with this fast-moving field, covering what you need to know to help your business cut through the noise, engage potential customers, and adapt with the times. Brad begins by discussing the building blocks of online marketing, including how it's used, where it's been, and where it's headed. He then steps through how to define your value proposition, identify your target market, and establish your goals and KPIs. Next, he covers how customers evaluate the entirety of a brand's online presence, as well as how to decide on a marketing channel, optimize your website, and leverage SEO, paid advertising, and social media to help your target audience find you. Plus, learn how to develop an email marketing plan, get started with video marketing, and create easy-to-understand marketing reports that help you assess your progress.
Transforming Agri Business to DigiAGRI BusinessShakir Ali
Transforming Agri Business to DigiAGRI Business Planning And Promotions Of Agri And Food Enterprises (PAFE) International Program Ministry Of External Affairs; Govt Of India Under ITEC @ Ni-MSME Hyderabad
Promotion is the entire set of activities which communicate the product, Brand, Service so on to the user. The Idea is to make people aware, attract and induce to buy the product, in preference over others
Status Quo Disrupted: Brand Transformation Lessons that Drive ResultsAquent
Anaezi Modu of REBRAND believes customer experience must be the core focus of all decisions you make about your brand in order to succeed over time. In this session you will learn:
• Time-tested secrets of strong, successful brands and effective transformations
How the “walls” between industries are breaking and how to take advantage of those
• How universal, human emotions are still at the core of loyal, long-term customers
• How to integrate mobile and social media tools smartly to build real brand value
• How to bring your brand and customers back into clear focus and deliver on what makes you unique and valuable
As a marketer, it is more important today than ever before to work closely with your sales counterparts. Learn tips, techniques and keys to success when bridging the gap between marketing and sales.
Industry research has shown that candidates need 3-10 touches before applying. You can't win talent overnight, but you can influence people along their journey and help them make the right decision about their next career move. By creating and sharing unique, informative content across social platforms, you can engage your target audience and showcase your culture. On top of that, our research found that when people see company content first, it can boost application rates on LinkedIn by up to 65%! This presentation, originally presented as a webcast, will teach you about the importance of content marketing as it relates to lead generation. You will learn tips and best practices for creating, distributing, and optimizing your content – ultimately helping you build a targeted pipeline of qualified talent.
Learn more about our solutions at business.linkedin.com/talent-solutions
30 things 6/7 - MARKETING /SELLING - 30 things that I learned from my start...Suhas Dutta
This is the sixth of the seven part series on my experiences from Entrepreneurship. The previous parts covered the idea formation, the starting, the execution, funding etc.
This part covers marketing and selling your products.
Practical Digital Marketing Strategies. Everything about marketing has changed, yet nothing has changed. Marketing principles and human behaviour do not change
Similar to Armada summit specialty pharmacy marketing (20)
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
5. DEFINE YOUR BRAND
31% of US consumers prefer to
purchase certain products because of
brand advertising.
– Lab42
6. Define your Brand
• Not sufficient to just be a “Specialty Pharmacy”
• Differentiate from the pack
• Create “brand equity”
• Create “sticky” customers and employees
7.
8. MAKE IT EASY
86% of consumers quit doing business with
a company because of a bad customer
experience.
- HelpScout
9. Make it Easy
• Make yourself easy to locate
• Explain your offering clearly
• Make the process of doing business with you
easy
• No “phone-tree hell”
10. GIVE CUSTOMERS A VOICE
“Customers don’t
expect you to be
perfect. They DO
expect you to fix
things when they go
wrong.”
– Donald Porter, VP of British
Airways
11. Give Customers a Voice
• Give multiple tools for
feedback
• Don’t try to “game” feedback
• Negative feedback is OK – if
you use it correctly
• Reach out to each responder
12. PASS THE “BLINK TEST”
98% of all visitors will not
return to your website.
13. Pass the “Blink Test”
• Create a compelling Call to Action (CTA)
• Explain your business succinctly
• Be visually engaging / don’t overwhelm
• Connect with visitors
15. Leverage Content Marketing
• Create content with the customer in mind
• Leverage multiple content formats
• Repurpose content across multiple
channels
• Commit to the content generation
workload
17. Engage with Video
• Keep it short
• Find a “hook”
• Don’t make it about you, if you can help it
• Content is more important than
production quality
18. INVEST IN MOBILE
By the end of 2013, there
will be more mobile devices
on Earth than people.
– CISCO
19. Invest in Mobile
• Not just ego-driven marketing
• Improve adherence rates
• Improve profit by lowering operational
costs
• Doesn’t need to be a full app
20. BUILD PERSONAS / HYPER-TARGET
The aim of marketing is
to know and understand
the customer so well the
product or service fits
him and sells itself.”
– Peter F. Drucker
21. Build Customer Personas / Hyper-
Target
• Isolate each customer type and identify
key traits
• Uncover where they spend their time
• Target key media outlets where there is
top ROI
• No mass-market advertising
26. QR CODES
“Simply open your phone’s
browser and download the
free app at gettag.mobi then
follow the directions to scan
or snap this tag to see the
features.”
27. PHARMACY “JARGON”
“If you can’t explain it to a six-year-old,
you don’t understand it yourself.”
– Albert Einstein
Talked to Chris about what to presentAttend marketing meetings - theoretical vs. practical
You have probably heard this statement before, most marketers don’t say it publicly, but they do say it.How many marketers here?Today, lets talk about what works and what doesn’tMy goal at the end of this session is for you to remember one thing that works and one thing that doesn’t.
Art /science
Not convinced it’s the advertisingA lot has changed in marketing, but purchasing is still emotional.Top 5 global brands according to InterbrandThe brand is something we now associate with“my doctor”, “my supermarket” ….. “my specialty pharmacy”
The leaders of any industry stand out by being great at something – they hang their brand on somethingAs you know we rebranded last year – gave us a chance to define how we areSelf-reflection - we are not going to be on every street corner. We arent going to sell OTC products. What we sell is “clinical excellence” - good timing in wake of NECCFigure out the hook for your brandPublicly traded top brands have between 5-10% of there valuation tied to the “brand”
Content provided by Fast CompanyColor matters, for us – we thought that a blue a New Yorker recently reported that Facebook brand is blue because Zuckerberg was colorblind and that was easiest for him to seeMost disliked color – BROWN (but yet it works for some brands like UPS) Art/ science
Staples created a campaign and arguably their entire brand around “easy”8 out of 10 us consumers would pay more for superior customer service 80% of companies believe they deliver “superior” (good driver)8% of customers believe these same companies deliver “superior”You can have the slickest marketing material in the world, but it cant overcome if it is hard to do business with you.
1985 Coke led the market, but for the first time Pepsi was starting to eclipse Coke in some segmentsPepsi was using the blind taste test marketing campaignCoke responded by updating their product – but didn’t solicit customer input70 days later, New Coke was pulled from marketGuess who won next round of taste tests ( Coke / Pepsi / New Coke)Customers don’t always know what they want, but you have to listen to them.
It’s a lot easier now than it was in 1985Negative feedback is an opportunity. Customers come around
May not be the case for all websites.The most important component for your website – SEO, platform selection (Drupal, wordpress, dot net)My opinion – the ability to stand out from the packChallenging with multiple customer segments – talk more about segmentation
CTA on every page, every sales / operational pieceHow do you take something complex and make it understandable / persuasiveFind a way to connect with visitors and keep them coming back or better yet -give you some information.
Your customers don’t care about you, your products, your services…they care about themselves, their wants and their needs. Content marketing is about creating interesting information your customers are passionate about so they actually pay attention to you.Example of dinner party guest
What questions to customers have?Multiple formats (publication, blog, white papers, conference calls, seminars)Tradeshows, website, sales team, social mediaIT TAKES EFFORT. Traditional marketing is for company with budgets bigger than brains, content marketing is for brains bigger than budgets
What questions do customers have?We have all been at a dinner party and asked “what we do”Has it worked?Views, awards, low cost
Too important to be ignoredCustomers are asking / demanding it.
“monetizing” websites
Click-through rates are .1 percent. (DoubleClick)8 percent of Internet users account for 85 percent of clicks. (ComScore)Up to 50 percent of clicks on mobile banner ads are accidental. (GoldSpot Media)The average person is served over 1,700 banner ads per month. Do you remember any? (Source: comScore) Tweet This
These are spam listsEven if they opted-in years ago – they did not opt-in to receive YOUR emailBlack-list your email domain, so when you do need to communicate with customers – you cantLike with all things in life that are worth having, it takes hard work and time – Create GREAT Content
Quick Reponse codes – only there is nothing “quick” about themGood marketers love analytics. This is analytics gone wrong. It forgets user experience.Better avenues, like SMS texting
Car manufacturers have learned it (BMW - driving experience)Computer computers have learned it (Appledoesn’t talk about gigabytes)We have created an industry full of technical terms and jargon – SPAARx dictionaryNew acronym every day
Hopefully didn’t bore youMy hope is that you leave here excited about marketing. Unlike other functions, we are all marketers. If you interface with customers, you are part of the marketing teamDid you remember one thing that worked / one thing that didn’t?