8th AIMA MSME Convention held at FTAPCCI Auditorium, Hyderabad on 6th - 7th September 2018

1. FUTURE OF MARKETING FOR MSME
ANYONE & EVERYONE
AT
8TH AIMA MSME CONVENTION HELD AT FTAPCCI AUDITORIUM,
HYDERABAD ON 6TH - 7TH SEPTEMBER 2018
www.ShakirAli.in
Phone: 9849256286
Email: info@ShakirAli.in

2. AGENDA
• Is To walkthrough few but CRITICAL
components of MARKETING for MSME
• Is to make Marketing AFFORDABLE &
AVAILABLLE everywhere for everyone and at
any time.

3. HOW?
Through a combination of steadily
increasing DIGITAL tools as well as
customer ENGAGEMENT, create a
Techno Marketing plan available to all
people on their NEEDS.

4. HOW WE DO IT?
Marketing combines the latest technology with the
knowledge and experience of the best industry
experts to make it easier, better and more accessible
and affordable for people everywhere.

5. THE PROBLEM
FROM WHERE TO
START WITH• To get your clear Vision & Mission
• Document Pains, Gains, and
Needs & Wants – to be addressed
by you
• List Value Proposition, Messaging
for your Company
• How different you are from your
competition
• At least list down – How you can be
a GAIN CREATOR
• To get connected with an experts
1

6. THE PROBLEM
TO CREATE A DENT
IN THE MARKET
QUICKLY• Get RIGHT people at RIGHT
Place when having a clear
vision.
• Right People & Right Toll will
make you to reach Right
Destination at Right Time –
Neither be too early nor be too
late
2

7. THE PROBLEM
INCORRECT
INFORMATION
• Just Not GOOLE Please
• Google is good, but you
should not draw your own
conclusions based on the
information Google presents.
You can easily get
misdiagnosed by relying on
Google data.
3

8. THE PROBLEM
INVESTMENT
IN MARKETING
OR
IN MACHINERY
• Don’t only Invest in Machinery
• Jo Dikhta Ha Wahi Bikta Hai
• Be loud enough to be heard
by Industry
• Don’t Get Trap into Chicken
or the Egg
4

9. THE SOLUTION

10. THE SOLUTION
LET YOUR
COMPANY BE
MORE EFFICIENT• Connect to internal & external
customers directly.
• Let your employees focus on
what they do best.
1

11. THE SOLUTION
GET MORE OUT OF
YOUR EMPLOYEES
• Kar le Jugar tu Kar le Jugar
with INNOVATION
• Encourage employees to
come out of JUGAR
• Encourage/ Reward for
INNOVATION
2

12. THE SOLUTION
MAKE EMPLOYEES
YOUR
BRAND AMBASSADOR• Get them feel of ownership –
Technology & tools to be
used by employees
• Let you customer Experience
the Difference
3

13. THE SOLUTION
MARKETING CAMPAIGN
FOR SME
• Budgetize your Campaign
• Business Owner can Live
without food but not without
Marketing Campaign
4

14. THE SOLUTION
CUSTOMER
ACQUISITION
• Acquiring New Customers are
too costly
• It’s 6 to 7 times more
expensive to acquire a new
customer than it to keep the
current one
5

15. THE SOLUTION
YOU WILL CONTINUE
IMPROVING
• Keep Continuous Interaction
with your customers
• Identify how many of your
current customers willing to
Advocate your Brand – Willing
to be a Referenceable
customers or want to be part
6

16. THE SOLUTION
CUSTOMER
REVIEWS CAN
MAKE OR BREAK
YOU • News of bad customer service
reaches more than twice as
many ears as praise for a
good service experience
• Take your time to address
your unhappy customers and
do everything within your
7

17. THE SOLUTION
BOOST YOUR CUSTOMER
ENGAGEMENT• Use social media
• Run referral campaigns
• Share your story
Tools of Effective Marketing
• Social Connect
• Digital Presence
8

18. EASY & AFFORDABLE MEANS OF
MARKETING TRENDS
MSME’S SHOULD CONSIDER

19. • Mobile will be the dominant platform
• Content is the new currency
• Be Active on Digital World
• User-generated content will be the most disruptive
• Social networks will become an ecosystem to rival the original Internet
• Brands will act as their own multimedia
- By cultivating a Digital Brand Community and culture with their
customers, brands will begin to collaborate with their audiences (as
opposed to simply trying to sell to them), creating loyalists and brand
advocates.
• Be Techy & Digitally Sound Brands that focus on Generation Z will
have the advantage
• Be Thought Leader – At-least Pretend Digitally
• Personalized, data-driven disruptive marketing will become the norm.

20. BE EQUIPPED FOR DIGITAL
WAR…. IT’S ON
EITHER BE VISIBLE ON
DIGITAL PLATFORM OR
FORGET YOUR EXISTENCE

21. THANK YOU!
www.ShakirAli.in
Phone: 9849256286
Email: info@ShakirAli.in

22. SMEs Always Eye @

23. What is Your Product or Service?
Know what you are selling.
If your customer requires a
hole be clear on the type
of hole required. What is
the need and how will you
meet that need.

24. Internet is Blood of Business
Internet as One of Life's Fundamental Resources
Air
Water
Internet
One of every three college students and employees
surveyed globally (33%) believes the Internet is a
fundamental resource for the human race

25. Components for Marketing Campaign

26. Amplify Your Reach with Social