Interactive retailing uses technology in unique ways to engage customers in retail outlets. It aims to provide seamless brand experiences both online and offline. Several global brands are using interactive retail displays and social media to build compelling customer journeys. For example, Virgin Holiday demonstrates their holidays inside stores, while Hamley's creates immersive experiences. Social media plays an important role by enabling virtual connections and conversations that brands can participate in to drive customers into stores.

2. Interactive retailing:
Appealing customer via
social media

3. • It is about using technology in unique ways to engage customers in
retail outlets
• Mobile is seamlessly connecting Retail with Social Media.
• Customer is more then just a buyer. Successful brands are focusing
on the customer journey.
• Leverage Social media to build compelling customer journey
• Several Brands are using it globally
WHAT IS
INTERACTIVE RETAILING

4. Virgin Holiday
Demonstrates their holidays inside their stores
EXAMPLE OF
INTERACTIVE RETAILING

5. WHAT IS
INTERACTIVE RETAILING

6. Hamley’s
Creates immersive experience
EXAMPLE OF
INTERACTIVE RETAILING

7. • It is about using technology in unique ways to engage customers in
retail outlets
• Several Brands are using it globally
• Hamley’s creates immersive experience
WHAT IS
INTERACTIVE RETAILING

8. NOT SURE
IF IT IS FOR YOU

9. • Technology is everywhere. All of us love it, right?
• Why? Because Technology is enhancing Experiences.
• So, why should you not take advantage of it.
• Give your customers unique experiences that will hook them in.
• Immersive experiences not only make the brands memorable, they
also prompt visitors to talk about what they did with their peers.
This helps you reach out to a wider audience.
WHY EXPLORE
INTERACTIVE RETAILING

11. • For customers their World is seamless. Provide seamless brand
experience, Online / Offline.
• Help them find a usage video, customer reviews, discount coupon
before they buy physical product in the store or online.
• Let them customize:
• Build-A-Bear gives kids the chance to design their own teddy
bears via interactive touch screen stations.
• Lego is a great example of how a brand is built through
interactive retailing
WHAT YOU CAN DO WITH
INTERACTIVE RETAILING

13. • 90% of consumers try to reach out to brands on social media
• When consumers’ questions or complaints are ignored, 36% will
publicly shame a brand and 1 in 3 will switch to a competitor
ROLE OF SOCIAL MEDIA IN
RETAILING……..

14. SOCIAL MEDIA DRIVES ROI FROM
INTERACTIVE RETAILING……..
SOURCE: https://sproutsocial.com/insights/social-media-for-retail/

15. • Social media is enabling virtual connections among people.
• Brands can become part of these conversations. More so with
interactive retail influencing such conversations.
• An act in your store can help you spread the word out and drive
people instore.
• Today Teens & Children have instant access to technology and are
accustomed to accessing information instantaneously
• Social Media provides you an opportunity to invite people when
they are around your store through geographical targeting.
ROLE OF SOCIAL MEDIA IN
INTERACTIVE RETAILING……..

16. SOURCE: https://sproutsocial.com/insights/social-media-for-retail/
SOCIAL IS INFLUENCED BY
INTERACTIVE RETAILING……..

17. SOURCE: https://sproutsocial.com/insights/social-media-for-retail/
SOCIAL IS INFLUENCED BY
INTERACTIVE RETAILING……..

19. Make them Talk!
• Prompt them to share story on social media.
• Ask for reviews, in real time. Grow your Business locally.
• Imagine what the power of genuine influencers can do for you.
• At times it may result into Brand Stories in Media.
• Experience increase in Brand Value and Trust.
ROLE OF SOCIAL MEDIA IN
INTERACTIVE RETAILING

21. • Know the market and your target audience.
• Go for Design that work for you. Bring screens instore.
• Build promotion plan around the Act. Create Selfie Zones.
• Engage with your customers across all the platforms.
• Keep track of your ROI.
• Chalk out a steady plan that leads to long-term, sustainable growth
HOW TO DEPLOY
INTERACTIVE RETAILING

22. • Build a Mobile First Website. Build Social presence & Invite people.
• Optimise for Google Search (Including Local Search)
• Invest in Content Marketing & SEO. Be on Page 1 of Google.
• Ask for reviews. Incentivise users who oblige you.
• Build traffic to the store when prospective consumer is around you.
• Be transparent, let them explore product / services extensively.
HOW TO LEVERAGE
INTERACTIVE RETAILING ON SOCIAL

24. • Go for efficient deployment of technology
• Test Out and manage resources well
• Learn what technology/format will work for your brand and product
• Go for innovative ideas and designs that may engage your customers
• Go for innovation that leverages social media to your advantage
REMEMBER WHILE YOU DEPLOY
INTERACTIVE RETAILING

26. Thanks