5. EMC QUESTIONS
Define EMC’s customer centric approach. Why is social
media ideal to support customer centricity?
What is a “VAR”? How can social media help EMC maintain
close customer relationships, despite its reliance on VARs?
Look at EMC’s website (www.emc.com) Find one example of
inbound marketing, one example of customer listening.
12. LISTENING
As the sales blogger Jim Keenan puts it, “A lead today can
be a complaint on Twitter, a question on LinkedIn, or a
discussion on a Facebook page.”
13. LISTENING
• Getting into the conversation
• Know what is going on
• Don’t be the “dig me” guy
• General market intelligence
• Prospecting
• Hearing what the pain points are
• Understanding your customers’ concerns
• Empowering sales people
• Support
• Solving problems
• Being available
21. NEXT WEEK
April 29 – Strategy
• Case: OSSCube
• Social Marketing to the Business Customer: Chapter 14
Editor's Notes
Rise of new category of ecosystem partner-> the influencerThe person who seems to be in the know, who people just listen to
Rise of new category of ecosystem partner-> the influencerThe person who seems to be in the know, who people just listen to
Rise of new category of ecosystem partner-> the influencerThe person who seems to be in the know, who people just listen to
One example of inbound marketing- http://web.emc.com/bigdata_ebook?cmp=micro-big_data-general-emcExample of listening - https://community.emc.com/welcome
Who is saying something:Cisco - http://newsroom.cisco.com/Intel - https://www.facebook.com/IntelMetaSwitch - http://www.telecompetitor.com/tag/carrier-evolution/ HubSpothttps://twitter.com/HubSpot (300 person company, not that big)Dell TechCenter - http://en.community.dell.com/techcenter/default.aspx