Transforming Agri Business to DigiAGRI Business Planning And Promotions Of Agri And Food Enterprises (PAFE) International Program Ministry Of External Affairs; Govt Of India Under ITEC @ Ni-MSME Hyderabad
On September 20, 2012, Pacharee Pantoomano and Kittima Sethi the directors of Brand Now presented DIY Marketing and PR to a group at the Foreign Correspondent Club of Thailand. The session presented case studies showcasing different tools and tactics employed in marketing and PR. No copyright infringement intended in presenting the case studies. For more information, visit brandnow.asia.
Innovative Marketing Strategy for SMEs of India in specific to Digital mediaShakir Ali
Innovative Digital Marketing Strategy for Small & Medium Entreneures of India. Opportunities which Digital Marketing brings to SMEs to overcome Challenges and reach the target audience.
PR is one of the most cost-effective way of marketing your brand. It is incredibly valuable when you have a limited budget to publicize and advertise your business.
Jennifer nash pr_comms. credentials_contactSpotlightNetTv
Hi, I'm Jennifer Nash, also known as The Bespoke PR Maven on LinkedIn. I've been known to challenge the PR industry status quo with my own innovative and mostly disruptive PR tactics to get my clients heard, seen, known, and recognised as thought leaders with expert authority in their industry. I'm also the co-founder of the Global Ignite Vision Awards movement, Spotlight Magazine, which is the only thought leadership magazine hosted on PageSuite is a leading privately owned and self-funded digital, mobile and tablet publishing company. Providing strategic solutions for future focused publishers, aiding them to deliver engaging content through multiple channels, enhancing the end-user experience. Servicing broad global content and publishing markets.
In my Ark & Brook PR Agency, I help SME’s and entrepreneurs’ step by step guiding you and helping you to build your thought leadership in an authentic voice, growing your audience with brand ambassadors, and tinkering to find the best strategy that works for you.
I also know exactly how I've attracted press coverage for companies such as BMW, Imex Elite Standard, PaymentSense, DentFix, Harrow Town Centre Council and The Portman Estate in London - all through building my Publicist Consultancy service.
The 10 most successful businesswomen to watch, 2022Merry D'souza
In this edition, “The 10 Most Successful Businesswomen to Watch, 2022”, we have curated a list of women leaders who are setting new benchmarks for excellence in their respective domains.
On the cover, we have #SharonVinderine is the CEO and Founder of PTPA Media Inc
On September 20, 2012, Pacharee Pantoomano and Kittima Sethi the directors of Brand Now presented DIY Marketing and PR to a group at the Foreign Correspondent Club of Thailand. The session presented case studies showcasing different tools and tactics employed in marketing and PR. No copyright infringement intended in presenting the case studies. For more information, visit brandnow.asia.
Innovative Marketing Strategy for SMEs of India in specific to Digital mediaShakir Ali
Innovative Digital Marketing Strategy for Small & Medium Entreneures of India. Opportunities which Digital Marketing brings to SMEs to overcome Challenges and reach the target audience.
PR is one of the most cost-effective way of marketing your brand. It is incredibly valuable when you have a limited budget to publicize and advertise your business.
Jennifer nash pr_comms. credentials_contactSpotlightNetTv
Hi, I'm Jennifer Nash, also known as The Bespoke PR Maven on LinkedIn. I've been known to challenge the PR industry status quo with my own innovative and mostly disruptive PR tactics to get my clients heard, seen, known, and recognised as thought leaders with expert authority in their industry. I'm also the co-founder of the Global Ignite Vision Awards movement, Spotlight Magazine, which is the only thought leadership magazine hosted on PageSuite is a leading privately owned and self-funded digital, mobile and tablet publishing company. Providing strategic solutions for future focused publishers, aiding them to deliver engaging content through multiple channels, enhancing the end-user experience. Servicing broad global content and publishing markets.
In my Ark & Brook PR Agency, I help SME’s and entrepreneurs’ step by step guiding you and helping you to build your thought leadership in an authentic voice, growing your audience with brand ambassadors, and tinkering to find the best strategy that works for you.
I also know exactly how I've attracted press coverage for companies such as BMW, Imex Elite Standard, PaymentSense, DentFix, Harrow Town Centre Council and The Portman Estate in London - all through building my Publicist Consultancy service.
The 10 most successful businesswomen to watch, 2022Merry D'souza
In this edition, “The 10 Most Successful Businesswomen to Watch, 2022”, we have curated a list of women leaders who are setting new benchmarks for excellence in their respective domains.
On the cover, we have #SharonVinderine is the CEO and Founder of PTPA Media Inc
The Brand Strategy Canvas: a One-Page Strategy for Startupspatrickjwoods
(First, grab a copy of the Brand Strategy Canvas at brandstrategycanvas.com)
Branding is hard for startups. News flash: It’s hard for everyone. So we built a tool to make it easier.
A clear-cut path for startups toward a rock-solid foundation for their brand. It’s the Brand Strategy Canvas—a single-page, step-by-step formula that serves as a starting point for a stronger brand.
Who are we? Advertising-slash-startup vets at one of the largest independent agencies around. We’ve spun years of experience into the Canvas, turning brand strategy into a process, not a philosophy.
An introductory overview of three individual presentations:
* Marketing Systemization - Creating Your Marketing Machine
* Applied Business Innovation to propel sales in a competitive market
* Most Powerful Cutting-Edge Marketing Strategies
* Maximizing Your Marketing ROI
More Information:
https://flevy.com/browse/flevypro/customer-centric-culture-3831
The use of Internet and other online tools have turned consumers to be more empowered and are now shopping differently. Customers are becoming more demanding and accustomed to getting what they want. With greater access to reviews and online rating, customers are better equipped to switch to new products and services. Consumers now want to buy products and services when, where, and however they like. They expect companies to interact with them seamlessly, in an easy, integrated fashion with very little friction across channels.
As customer expectation continue to evolve – accelerated by the amplifying forces of interconnectivity and technology – markets are becoming increasingly fragmented with demand for greater product variety, more price points, and numerous purchasing and distribution channels.
Companies should be able to adapt to these increasingly disparate demands quickly and at scale. Staying close to the customer experience across an increasingly diverse customer base changing over time is no longer a matter of choice. It is a business imperative and a matter of corporate survival.
The Age of the Customer now calls for companies to be a customer-centric company. Successful ones have discovered that building a customer-centric company depends, first and foremost, on building a Customer-centric Culture.
This framework focuses on the building a Customer-centric Culture utilizing the Corporate Culture Framework. The Corporate Culture Framework is anchored on 4 Primary Cultural Attributes and 4 Secondary Cultural Attributes.
The 4 primary Cultural Attributes are critical in building a Customer-centric Culture.
1. Collective Focus
2. External Orientation
3. Change and Innovation
4. Shared Beliefs
Customer-centric organizations also project 4 secondary Cultural Attributes.
1. Risk and Governance
2. Courage
3. Commitment
4. Inclusion
Companies with a Customer-centric Culture can drive superior financial results and a rich source of competitive advantage.
This deck also includes slide templates for you to use in your own business presentations.
Got a question about the product? Email us at flevypro@flevy.com.
iCubesWire instatalk- AI Enabled Digital Advertisement SolutionDevinder Sharma
A revolutionary Artificial Intelligence based product in the field of digital advertising. Chat-bot embedded within the advertisement unit. A high engagement digital advertising solution.
Covid-19 and Marketing - A Briefing to Marketing LeadersHarry Guild
Covid-19 represents a humanitarian challenge that is unprecedented in recent times. How can brands stay trading, stay helpful and emerge stronger?
Hopefully, this will help. Will Lion, Managing Partner at BBH, shares the key principles, thinking and data points on marketing in the time of COVID-19 - and encourages you to steal as much of it as you need.
A presentation dedicated to the BIG 4 of getting uptick and success in Foodservice Selling.
- Selling Strategies
- On Premise Marketing
- Swanky Design
- Powerful Unified Branding
This presentation is geared toward C-Stores, Branders who wish to sell more food at retail, Supermarkets & Restaurant Chains
We at BBH Stockholm are stellar when it comes to designing digital products and services. But actually, the interface is just the tip of the iceberg and a lot happens under the surface before any sketch is drawn or line of code is written.
The service design handbook guides you to the tools and methods of improving customer experiences and leveraging brand value with seamless customer journeys. It shows how we can use customer journey understanding as a tool to empathise and find new opportunities to delight customers. We reveal our recipe for success for creating products and services that are not only desirable, but also make business sense and are feasible from an organisational and technical perspective.
This handbook also goes beyond the hard facts, and takes into account the ecosystem in which these services are built — the organisation. Design thinking, in other words creative problem solving through empathy and experimentation, requires a supportive organisational structure, agile leadership and a culture that encourages entrepreneurship and initiative.
We hope you enjoy reading our handbook as much as we enjoyed compiling it!
--
bbhstockholm.se
An Outbound Travel Thought Leadership platform for all Travel Professionals to discuss about Industry Strengths, Weaknesses, Opportunity, Threats. There were 4 panels created namely Cruises, MICE, Brochure, Online. In each panel there were 5 panelists and one moderator.
An innovative platform for studying shopper behavior by leveraging existing assets!. Ideotics combines cutting edge technology with corporate social responsibility to deliver unprecedented value!
Tips for frugal marketing was presented to a group of women entrepreneurs as part of a program conducted by IIM Bangalore. It is derived from content from my to-be-released book, No Money Marketing, and examples from Wipro. Copying without attribution is not allowed under any circumstances, commercial or personal.
Many businesses have been affected by the lockdown and restricted movement orders brought about by the COVID-19 pandemic.
In this short deck, I outline some strategies that businesses can take to deal with business post-COVID19.
The Brand Strategy Canvas: a One-Page Strategy for Startupspatrickjwoods
(First, grab a copy of the Brand Strategy Canvas at brandstrategycanvas.com)
Branding is hard for startups. News flash: It’s hard for everyone. So we built a tool to make it easier.
A clear-cut path for startups toward a rock-solid foundation for their brand. It’s the Brand Strategy Canvas—a single-page, step-by-step formula that serves as a starting point for a stronger brand.
Who are we? Advertising-slash-startup vets at one of the largest independent agencies around. We’ve spun years of experience into the Canvas, turning brand strategy into a process, not a philosophy.
An introductory overview of three individual presentations:
* Marketing Systemization - Creating Your Marketing Machine
* Applied Business Innovation to propel sales in a competitive market
* Most Powerful Cutting-Edge Marketing Strategies
* Maximizing Your Marketing ROI
More Information:
https://flevy.com/browse/flevypro/customer-centric-culture-3831
The use of Internet and other online tools have turned consumers to be more empowered and are now shopping differently. Customers are becoming more demanding and accustomed to getting what they want. With greater access to reviews and online rating, customers are better equipped to switch to new products and services. Consumers now want to buy products and services when, where, and however they like. They expect companies to interact with them seamlessly, in an easy, integrated fashion with very little friction across channels.
As customer expectation continue to evolve – accelerated by the amplifying forces of interconnectivity and technology – markets are becoming increasingly fragmented with demand for greater product variety, more price points, and numerous purchasing and distribution channels.
Companies should be able to adapt to these increasingly disparate demands quickly and at scale. Staying close to the customer experience across an increasingly diverse customer base changing over time is no longer a matter of choice. It is a business imperative and a matter of corporate survival.
The Age of the Customer now calls for companies to be a customer-centric company. Successful ones have discovered that building a customer-centric company depends, first and foremost, on building a Customer-centric Culture.
This framework focuses on the building a Customer-centric Culture utilizing the Corporate Culture Framework. The Corporate Culture Framework is anchored on 4 Primary Cultural Attributes and 4 Secondary Cultural Attributes.
The 4 primary Cultural Attributes are critical in building a Customer-centric Culture.
1. Collective Focus
2. External Orientation
3. Change and Innovation
4. Shared Beliefs
Customer-centric organizations also project 4 secondary Cultural Attributes.
1. Risk and Governance
2. Courage
3. Commitment
4. Inclusion
Companies with a Customer-centric Culture can drive superior financial results and a rich source of competitive advantage.
This deck also includes slide templates for you to use in your own business presentations.
Got a question about the product? Email us at flevypro@flevy.com.
iCubesWire instatalk- AI Enabled Digital Advertisement SolutionDevinder Sharma
A revolutionary Artificial Intelligence based product in the field of digital advertising. Chat-bot embedded within the advertisement unit. A high engagement digital advertising solution.
Covid-19 and Marketing - A Briefing to Marketing LeadersHarry Guild
Covid-19 represents a humanitarian challenge that is unprecedented in recent times. How can brands stay trading, stay helpful and emerge stronger?
Hopefully, this will help. Will Lion, Managing Partner at BBH, shares the key principles, thinking and data points on marketing in the time of COVID-19 - and encourages you to steal as much of it as you need.
A presentation dedicated to the BIG 4 of getting uptick and success in Foodservice Selling.
- Selling Strategies
- On Premise Marketing
- Swanky Design
- Powerful Unified Branding
This presentation is geared toward C-Stores, Branders who wish to sell more food at retail, Supermarkets & Restaurant Chains
We at BBH Stockholm are stellar when it comes to designing digital products and services. But actually, the interface is just the tip of the iceberg and a lot happens under the surface before any sketch is drawn or line of code is written.
The service design handbook guides you to the tools and methods of improving customer experiences and leveraging brand value with seamless customer journeys. It shows how we can use customer journey understanding as a tool to empathise and find new opportunities to delight customers. We reveal our recipe for success for creating products and services that are not only desirable, but also make business sense and are feasible from an organisational and technical perspective.
This handbook also goes beyond the hard facts, and takes into account the ecosystem in which these services are built — the organisation. Design thinking, in other words creative problem solving through empathy and experimentation, requires a supportive organisational structure, agile leadership and a culture that encourages entrepreneurship and initiative.
We hope you enjoy reading our handbook as much as we enjoyed compiling it!
--
bbhstockholm.se
An Outbound Travel Thought Leadership platform for all Travel Professionals to discuss about Industry Strengths, Weaknesses, Opportunity, Threats. There were 4 panels created namely Cruises, MICE, Brochure, Online. In each panel there were 5 panelists and one moderator.
An innovative platform for studying shopper behavior by leveraging existing assets!. Ideotics combines cutting edge technology with corporate social responsibility to deliver unprecedented value!
Tips for frugal marketing was presented to a group of women entrepreneurs as part of a program conducted by IIM Bangalore. It is derived from content from my to-be-released book, No Money Marketing, and examples from Wipro. Copying without attribution is not allowed under any circumstances, commercial or personal.
Many businesses have been affected by the lockdown and restricted movement orders brought about by the COVID-19 pandemic.
In this short deck, I outline some strategies that businesses can take to deal with business post-COVID19.
Care about learning 'The Social Enterprise of 2014' You will find this deck presented by Bhupendra Khanal (CEO, Simplify360) during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
05.21.15 Vanderbilt Presentation on Building Leadership SkillsMichael Burcham
Presentation to Leadership Team at Vanderbilt University Medical Center on Transformational Leadership. A Discussion of Disruption in the Market, Becoming a Leader in Creating Change, and Tools for Self Improvement as a Leader.
marketing strategy workshop - what you need to market your digital project ea...Mutaz Ghuni
- Inbound marketing
- outbound marketing
- persona
- Technologies for marketing
- Data on Saudi market
- Choosing the right metrics for your startups (the one metric that matters)
- Creating the digital marketing funnel
- Choosing the right metrics for the funnel
- Applying some of the concepts on your startups
Crave for digital success you’re just 5 steps away!TataBSS
While aspiring to attain digital success, it is important to push the envelope. Want to be a digital marketing expert who can attain success in all digital outcomes? Harness the power of the following 5 secret weapons that will lead you to guaranteed success.
This ppt. is about advising clients on social media marketing, the advantages, what to do (and not to do!), as well as some simple strategies for efficient presence.
Wake Up Your Brand: Talking Finger & Michael Desroches PresentationBrand Inspiration
Co-hosts Bill DeRosa of Talking Finger, Social Media Marketing Agency and Michael Desroches of Brand Inspiration present an engaging talk and workshop -- sharing some of their favorite tips for breaking through the noise to invigorate your brand.
In this seminar, you will learn:
• How to leverage social media to build brand awareness and advocacy
• How to develop a consistent brand narrative between traditional “static” marketing programs and interactive social media channels
• How to react to your customers’ voice within online media channels
Consumer Behavior & Changes by Shakir Ali www.digitoze.comShakir Ali
Topic: Consumer Behavior & Changes
Program: "Internet and Social Media Marketing for SMEs" for Govt of India; Ni-MSME; Yususfguda ; #startup #startbusiness Hyderabad #digitoze #digitalmarketing #consumerbehavior #digitalbehavior #nimsme
Barriers to Electronic Commerce Adoption in Small and Medium Enterprises in I...Shakir Ali
Globally internet has changed the way in which businesses were performed traditionally. Developed countries have benefited from implementing e-commerce. But, in case of emerging economies like India the adoption of ecommerce has been very slow due to challenges posed by a number of barriers. In India, though the large corporations have adopted e-commerce and successfully explored the business opportunities, the small and medium enterprises are yet to benefit from adopting e-commerce. This paper reflects on the barriers that the small and medium enterprises face in India in process of adoption of ecommerce. It analyses both the external and internal factors that affect the adoption of e-commerce.
Digital Branding Strategies For Entrepreneurial Organizations Social Media ...Shakir Ali
"Promotional And Branding Strategies For Entrepreneurial Organizations" During 21-25 October 2013 at NiMSME; YousfGuda; Hyderabad
Shakir Ali - Speaker For The Session On "Digital Branding - Facebook, Twitter, Linkedin & Youtube With Reference To SMEs (Small & Medium Entrepreneurs)
Audience Includes Associate Directors, DICs; HODs Of Management School And A Cluster Professionals.
IIT Karagpur Entrepreneurship Awareness Drive - By Shakir Ali Founder & CEO o...Shakir Ali
IIT Karagpur, Entrepreneurship Awareness Drive - By Shakir Ali Founder & CEO of e-Merchant Digital Hyderabad. It encourages students to opt for entrepreneurship over job. start ups, young entrepreneurs.
Digital media the game changer for young entrepreneur & young technocrats o...Shakir Ali
Digital Media - The Game Changer for Young Entrepreneur & Young Technocrats of BIT (Birla Institute of Technology) Mesra by eMerchant Digital - MD- Shakir Ali www.emerchantdigital.com
When listening about building new Ventures, Marketplaces ideas are something very frequent. On this session we will discuss reasons why you should stay away from it :P , by sharing real stories and misconceptions around them. If you still insist to go for it however, you will at least get an idea of the important and critical strategies to optimize for success like Product, Business Development & Marketing, Operations :)
Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
Explore Sarasota Collection's exquisite and long-lasting dining table sets and chairs in Sarasota. Elevate your dining experience with our high-quality collection!
Textile Chemical Brochure - Tradeasia (1).pdfjeffmilton96
Explore Tradeasia’s brochure for eco-friendly textile chemicals. Enhance your textile production with high-quality, sustainable solutions for superior fabric quality.
How to Build a Diversified Investment Portfolio.pdfTrims Creators
Building a diversified investment portfolio is a fundamental strategy to manage risk and optimize returns. For both novice and experienced investors, diversification offers a pathway to a more stable and resilient financial future. Here’s an in-depth guide on how to create and maintain a well-diversified investment portfolio.
Salma Karina Hayat is Conscious Digital Transformation Leader at Kudos | Empowering SMEs via CRM & Digital Automation | Award-Winning Entrepreneur & Philanthropist | Education & Homelessness Advocate
Office Furniture | Furniture Store in Sarasota, Florida | Sarasota Collection
Transforming Agri Business to DigiAGRI Business
1. TRANSFORMING AGRI
BUSINESS TO DIGI BUSINESS
Planning And Promotions Of Agri And
Food Enterprises (PAFE)
International Program
Ministry Of External Affairs; Govt Of India
Under ITEC
@ Ni-MSME Hyderabad
2. AGENDA
• Is To walkthrough Shift in Agri Business – Earlier
Farming to Technology Based
• Few but CRITICAL components of MARKETING for
SMEs
• Is to make Marketing AFFORDABLE & AVAILABLLE
everywhere for everyone and at any time.
21. BUSINESS
CATEGORIES
• Productive Resources like feed,
seed, fertilizer, equipment, energy,
machinery etc.
• Agricultural Commodities like raw
and processed commodities of food
and fiber.
• Facilitative Services like credit,
insurance, marketing, storage,
processing, transportation, packing
etc.
3
22. AGRI BUSINESS
IDEAS
1. Agricultural Farm
2. Vermicompost Organic Fertilizer
Production
3. Dried Flower Business
4. Fertilizer Distribution Business
5. Organic Farm Green House
6. Poultry Farming
7. Mushroom Farming Business
8. Hydroponic Retail Store
9. Snail Farming
10. Sunflower Farming
11. Bee Keeping Business
12. Fish Farming
13. Fruits and Vegetables Export
14. Florist
15. Frozen Chicken Production
16. Botanical Pesticide Production
17. Broom Production
23. FEW VERY
PROFITABLE
AGRI BUSINESS
• Livestock Feed Production
• Fruit Juice Production
• Groundnut Processing
• Cashew-nut Processing
• Soya Beans Processing
• Spice Processing
• Vegetable Farming
• Grocery E-Shopping Portal
• Landscape Expert
• Medicinal Herbs Farming
• Cactus Arrangements
• Dairy Farming
• Potato Powder
• Corn Farming
• Certifies Seed Production
• Soil Testing Lab
• Green House Flower Export
• Horticulture Crop Farming
• Potato Chips Production
• Fodder Farming for Goats and Cows
• eMarketplace / information bulletin / blogs
27. CREATE
VALUE
but HOW?Through a combination of steadily
increasing DIGITAL tools as well as
customer ENGAGEMENT, create a
Techno Marketing plan available to all
people on their NEEDS.
28. HOW WE DO IT?
Marketing combines the latest technology with the
knowledge and experience of the best industry
experts to make it easier, better and more accessible
and affordable for people everywhere.
29. THE PROBLEM
FROM WHERE TO
START WITH• To get your clear Vision & Mission
• Document Pains, Gains, and
Needs & Wants – to be addressed
by you
• List Value Proposition, Messaging
for your Company
• How different you are from your
competition
• At least list down – How you can be
a GAIN CREATOR
• To get connected with an experts
1
30. THE PROBLEM
TO CREATE A DENT
IN THE MARKET
QUICKLY• Get RIGHT people at RIGHT
Place when having a clear
vision.
• Right People & Right Toll will
make you to reach Right
Destination at Right Time –
Neither be too early nor be too
late
2
31. THE PROBLEM
INCORRECT
INFORMATION
• Just Not GOOGLE Please
• Google is good, but you
should not draw your own
conclusions based on the
information Google presents.
You can easily get
misdiagnosed by relying on
Google data.
3
32. THE PROBLEM
INVESTMENT
IN MARKETING
OR
IN MACHINERY
• Don’t only Invest in Machinery
• Something Visible is Only
Saleable
• Be loud enough to be heard
by Industry
• Don’t Get Trap into Chicken
or the Egg
4
34. THE SOLUTION
CREATE
CONSORTIUM &
LET IT BE MORE
EFFICIENT• Connect to internal & external
customers directly.
• Let people focus on
what they do best.
1
35. THE SOLUTION
GET MORE OUT OF
YOUR EMPLOYEES
• Traditional Knowledge with
INNOVATION
• Encourage consortium to
come out of JUGAR
• Encourage/ Reward for
INNOVATION
2
36. THE SOLUTION
MAKE STAKE HOLDERS
YOUR
BRAND AMBASSADOR• Get them feel of ownership –
Technology & tools to be
used by stake holders
• Let you customer Experience
the Difference
3
37. THE SOLUTION
MARKETING CAMPAIGN
FOR AGRI SME
• Budgetize your Campaign
• Business Owner can Live
without food but not without
Marketing Campaign
4
39. THE SOLUTION
YOU WILL CONTINUE
IMPROVING
• Keep Continuous Interaction
with your customers
• Identify how many of your
current customers willing to
Advocate your Brand – Willing
to be a Referenceable
customers or want to be part
6
40. THE SOLUTION
CUSTOMER
REVIEWS CAN
MAKE OR BREAK
YOU • News of bad customer service
reaches more than twice as
many ears as praise for a
good service experience
• Take your time to address
your unhappy customers and
do everything within your
7
41. THE SOLUTION
BOOST YOUR CUSTOMER
ENGAGEMENT• Use social media
• Run referral campaigns
• Share your story
Tools of Effective Marketing
• Social Connect
• Digital Presence
8
42. EASY & AFFORDABLE MEANS OF
MARKETING TRENDS
AGRI BUSINESS OWNERS SHOULD
CONSIDER
43. • Mobile will be the dominant platform
• Content is the new currency
• Be Active on Digital World
• User-generated content will be the most disruptive
• Social networks will become an ecosystem to rival the original Internet
• Brands will act as their own multimedia
- By cultivating a Digital Brand Community and culture with their
customers, brands will begin to collaborate with their audiences (as
opposed to simply trying to sell to them), creating loyalists and brand
advocates.
• Be Techy & Digitally Sound Brands that focus on Generation Z will
have the advantage
• Be Thought Leader – At-least Pretend Digitally
• Personalized, data-driven disruptive marketing will become the norm.
45. WHAT IS YOUR PRODUCT OR
SERVICE? Know what you are selling.
If your customer requires a
ploughing solution be
clear on the type of
ploughing required. What
is the need and how will
you meet that need.
46. WHAT IS YOUR PRODUCT OR
SERVICE?
Know what you are selling.
If your customer requires a
hole be clear on the type
of hole required. What is
the need and how will you
meet that need.
INTERNET IS BLOOD OF BUSINESS
Internet as One of Life's Fundamental Resources
Air
Water
Internet
One of every three college students and employees
surveyed globally (33%) believes the Internet is a
fundamental resource for the human race
47. WHAT IS YOUR PRODUCT OR
SERVICE?
Know what you are selling.
If your customer requires a
hole be clear on the type
of hole required. What is
the need and how will you
meet that need.
COMPONENTS FOR MARKETING
CAMPAIGN
48. Search Engine Rank Matters
How well you rank in search engine results significantly affects
whether or not consumers find your business, products, and services.
Both paid search advertising and organic search engine optimization are
essential tools to help you show up in search engine results.
50. WHAT IS YOUR PRODUCT OR
SERVICE?
Know what you are selling.
If your customer requires a
hole be clear on the type
of hole required. What is
the need and how will you
meet that need.
AMPLIFY YOUR REACH WITH
SOCIAL
51. Consumers Socialize Online
Social networking is one of the most popularactivities
online. Forsome consumers, posting updates to theirsocial
media profiles has become part of theirdaily routines.
People are engaging on social media.
52. What is Social Media used For??
LinkedIn plays very important role in reaching decision makers
Youtube helps to create awareness and use it for Facebook
54. Online Reputation Affects Consumer Decisions
Online reviews and recommendations are playing an important role in how
consumers make theirpurchasing decisions.
7 out of 10
Consumers said they trust
online reviews as much as
personal recommendations.
5 out of 10
Consumers said they were more
likely to use a local business that
has a positive reputation.
55. Consumers Engage with Business Videos Online
Because online videos are becoming more mainstream, consumers are
becoming more willing to watch them to get the information they want.
8.5 out of 10
People may watch a video if it
contains product information.
8.7 out of 10
People reported they may watch
demonstrations of a product.
57. "No w this is no t the e nd. It is no t
e ve n the be g inning o f the e nd. But
it is, pe rhaps, theendof the
beginning. "
— Winston Churchill
It’s your turn now!!
The Digital Movement Just Begun?
58. BE EQUIPPED FOR DIGITAL
WAR…. IT’S ON
EITHER BE VISIBLE ON
DIGITAL PLATFORM OR
FORGET YOUR EXISTENCE