In this presentation from SaaSFest 2017, Guillame Cabane from Drift discusses the importance of leveraging automation and personalization to increase sales velocity.
Startup Pitch Deck Template: The Kitchen Sink AppendixNextView Ventures
The second of our templates to help entrepreneurs create better pitch decks and more successfully raise venture capital. Find the first here: http://www.slideshare.net/nextviewvc/startup-pitch-deck-templates-next-view-ventures-slideshare
From the Desk of Vanta's CEO: Building to $10MM+ ARR (before taking a Series A)saastr
Have you ever wondered what it takes to aggressively grow a company ahead of institutional fundraising? Join Christina Cacioppo, Co-Founder and CEO of Vanta, as she shares the steps taken to achieve 400% YoY growth, and lessons learned throughout Vanta's pre-Series A journey.
In this presentation from SaaSFest 2017, Guillame Cabane from Drift discusses the importance of leveraging automation and personalization to increase sales velocity.
Startup Pitch Deck Template: The Kitchen Sink AppendixNextView Ventures
The second of our templates to help entrepreneurs create better pitch decks and more successfully raise venture capital. Find the first here: http://www.slideshare.net/nextviewvc/startup-pitch-deck-templates-next-view-ventures-slideshare
From the Desk of Vanta's CEO: Building to $10MM+ ARR (before taking a Series A)saastr
Have you ever wondered what it takes to aggressively grow a company ahead of institutional fundraising? Join Christina Cacioppo, Co-Founder and CEO of Vanta, as she shares the steps taken to achieve 400% YoY growth, and lessons learned throughout Vanta's pre-Series A journey.
Customizable pitch deck templates which include two different versions, both built by leading seed investors at NextView Ventures. Entrepreneurs can use them to save time while building a pitch deck to raise seed capital.
Mark Roberge is a Senior Lecturer with Harvard Business School, former CRO of Hubspot and author of bestseller "The Sales Acceleration Formula". Join him as he takes you through his step by step guide to revenue growth.
State of the Cloud 2021: The Age of Cloud Unicorns with Bessemer Venture Part...saastr
Unicorn birth rate is at an all-time high and the cloud economy is officially entering the age of decacorns. Bessemer Venture Partners shares the industry trends that led to the creation of these massive private cloud companies. Releasing vital insights for founders with big ambitions, Byron Deeter, Elliott Robinson, and Mary D'Onofrio share the insights from benchmark data and key frameworks that power the fastest-growing businesses in technology.
Keynote by Jean-Christophe Taunay-Bucalo, VP Global Sales & Customer Success at TravelPerk from #SaaStock17, Traction Stage, RDS, Dublin, Ireland. Tuesday 19th September 2017
The SaaS Founder’s Journey: What Matters at Each StageDavid Skok
From a talk given at SaaStock 2017 in Dublin, this slide deck covers the three stages of a startup, the most important question founders should be asking to ensure survival/success, and how to build and scale a sales funnel.
SaaS Marketing Plan: 5 Ways to Get your B2B App to Sell ItselfLincoln Murphy
Your B2B SaaS app will not sell itself unless it is designed to do so. This is a guide to getting your B2B SaaS to 'sell itself' was created by noted SaaS Marketing expert and Growth Hacker Lincoln Murphy of Sixteen Ventures.
This guide is full of actionable, unique, and thought-provoking ideas - Growth Hacks if you will - that are designed to allow your product to sell itself.
From attracting the right audience and driving user engagement, to making it easy to buy and easy to share through orchestrated virality, this guide covers all aspects of what's necessary to drive growth with SaaS companies of any stage and serving any market.
Whether you have a self-service sales model or one that requires outside sales reps to drive business, the tips and techniques contained in this guide and the source blog post will help you achieve your goals of efficiently scaling your sales process.
2019 SaaStock Opening Keynote | Sales as a Science and Go To Market FitJacco vanderKooij
Keynote on the importance of the GTM stage and the three key frameworks that govern SaaS Sales. In this presentation we identified 3 specific way to reduce the changes of a start-up turning into a walking dead, by achieving profitability.
WebSummit 2018 - 9 Secrets for Startup SuccessDavid Skok
Lean Startup taught the world how to find product/market fit, but in the B2B world that isn’t enough. B2B founders must then find a way to build repeatable, scalable and profitable growth before they are ready to step on the accelerator and grow at high speed. In this talk, five-time serial entrepreneur and author of the ForEntrepreneurs blog, David Skok, breaks this journey down into 9 distinct stages and explains the playbook at each stage. Warning: trying to force growth by skipping a step is the number one mistake entrepreneurs make, and it is often fatal.
The Ultimate Marketing Automation Playbook to 3X Conversions - Dan McGaw, Ef...Traction Conf
With 8,000+ tools to choose from, marketers are experiencing a “Stackapocalypse.” Cut through the nightmare of choice with our ultimate growth marketing stack, proven to work seamlessly together to turn leads into conversions at scale.
In this talk Effin Amazing CEO, Dan McGaw, will be sharing his ultimate marketing technology stack which has been proven to turn leads into conversions at scale. Whether you’re currently evaluating your stack or just looking to add a new tool to the mix, we think this automation talk will be helpful.
Key Takeaways:
- How to integrate your stack for maximum marketing automation and minimum effort
- Stack use cases including data enrichment, lead scoring, and workflow automation
- The tool stack that drove record-breaking growth for Realthread.com
With traditional acquisition channels becoming crowded and less effective, Patrick Campbell makes the case for Freemium as an acquisition model. Learn how to use Freemium as an effective growth lever for your business from these slides presented at SaaSFest 2017.
Monika Saha - Key Considerations When Operationalizing Your Pricing StrategyPrice Intelligently
Making changes to your pricing can be daunting, but in this presentation Monika Saha from Zuora outlines the steps you need to take in order to operationalize a change in your pricing strategy. You'll discover a whole host of learnings from this presentation given at SaaSFest 2017.
Des Traynor speaking at WebSummit 2018. We spend a lot of time talking about how companies can get to the point where their product resonates in the market. But this is not the only thing that matters.
Customizable pitch deck templates which include two different versions, both built by leading seed investors at NextView Ventures. Entrepreneurs can use them to save time while building a pitch deck to raise seed capital.
Mark Roberge is a Senior Lecturer with Harvard Business School, former CRO of Hubspot and author of bestseller "The Sales Acceleration Formula". Join him as he takes you through his step by step guide to revenue growth.
State of the Cloud 2021: The Age of Cloud Unicorns with Bessemer Venture Part...saastr
Unicorn birth rate is at an all-time high and the cloud economy is officially entering the age of decacorns. Bessemer Venture Partners shares the industry trends that led to the creation of these massive private cloud companies. Releasing vital insights for founders with big ambitions, Byron Deeter, Elliott Robinson, and Mary D'Onofrio share the insights from benchmark data and key frameworks that power the fastest-growing businesses in technology.
Keynote by Jean-Christophe Taunay-Bucalo, VP Global Sales & Customer Success at TravelPerk from #SaaStock17, Traction Stage, RDS, Dublin, Ireland. Tuesday 19th September 2017
The SaaS Founder’s Journey: What Matters at Each StageDavid Skok
From a talk given at SaaStock 2017 in Dublin, this slide deck covers the three stages of a startup, the most important question founders should be asking to ensure survival/success, and how to build and scale a sales funnel.
SaaS Marketing Plan: 5 Ways to Get your B2B App to Sell ItselfLincoln Murphy
Your B2B SaaS app will not sell itself unless it is designed to do so. This is a guide to getting your B2B SaaS to 'sell itself' was created by noted SaaS Marketing expert and Growth Hacker Lincoln Murphy of Sixteen Ventures.
This guide is full of actionable, unique, and thought-provoking ideas - Growth Hacks if you will - that are designed to allow your product to sell itself.
From attracting the right audience and driving user engagement, to making it easy to buy and easy to share through orchestrated virality, this guide covers all aspects of what's necessary to drive growth with SaaS companies of any stage and serving any market.
Whether you have a self-service sales model or one that requires outside sales reps to drive business, the tips and techniques contained in this guide and the source blog post will help you achieve your goals of efficiently scaling your sales process.
2019 SaaStock Opening Keynote | Sales as a Science and Go To Market FitJacco vanderKooij
Keynote on the importance of the GTM stage and the three key frameworks that govern SaaS Sales. In this presentation we identified 3 specific way to reduce the changes of a start-up turning into a walking dead, by achieving profitability.
WebSummit 2018 - 9 Secrets for Startup SuccessDavid Skok
Lean Startup taught the world how to find product/market fit, but in the B2B world that isn’t enough. B2B founders must then find a way to build repeatable, scalable and profitable growth before they are ready to step on the accelerator and grow at high speed. In this talk, five-time serial entrepreneur and author of the ForEntrepreneurs blog, David Skok, breaks this journey down into 9 distinct stages and explains the playbook at each stage. Warning: trying to force growth by skipping a step is the number one mistake entrepreneurs make, and it is often fatal.
The Ultimate Marketing Automation Playbook to 3X Conversions - Dan McGaw, Ef...Traction Conf
With 8,000+ tools to choose from, marketers are experiencing a “Stackapocalypse.” Cut through the nightmare of choice with our ultimate growth marketing stack, proven to work seamlessly together to turn leads into conversions at scale.
In this talk Effin Amazing CEO, Dan McGaw, will be sharing his ultimate marketing technology stack which has been proven to turn leads into conversions at scale. Whether you’re currently evaluating your stack or just looking to add a new tool to the mix, we think this automation talk will be helpful.
Key Takeaways:
- How to integrate your stack for maximum marketing automation and minimum effort
- Stack use cases including data enrichment, lead scoring, and workflow automation
- The tool stack that drove record-breaking growth for Realthread.com
With traditional acquisition channels becoming crowded and less effective, Patrick Campbell makes the case for Freemium as an acquisition model. Learn how to use Freemium as an effective growth lever for your business from these slides presented at SaaSFest 2017.
Monika Saha - Key Considerations When Operationalizing Your Pricing StrategyPrice Intelligently
Making changes to your pricing can be daunting, but in this presentation Monika Saha from Zuora outlines the steps you need to take in order to operationalize a change in your pricing strategy. You'll discover a whole host of learnings from this presentation given at SaaSFest 2017.
Des Traynor speaking at WebSummit 2018. We spend a lot of time talking about how companies can get to the point where their product resonates in the market. But this is not the only thing that matters.
Customer, market and business validation for early-stage startupsJeff McClelland
A collection of tips on how to go about validating your offer to customers, choose a market, and scope a business. Touches on JTBD, lean startup, business model canvas. Also a brief case study on TransferWise and the keys to it's success.
From the Interactive Minds Digital Summit 2017: Bringing agility to marketing. Jenny Williams, Former Chief Marketing Officer, HCF.
For more presentations see http://thedigitalsummit.com.au/2017-presentations-2/
Get Practical With Your Startup's BrandingRobert Wallace
Branding is a practical matter...especially for startups and young companies.
Your company’s logo, messages, images, taglines...they all have a specific purpose. They aren’t created just to look and sound good. They are meant to pique the interest of anyone that encounters them, and encourage them to take that next step: buy your product, learn more, read more, contact you, give you their email, tell their friends, and more.
So...is your branding getting the job done?
first steps for starting business, best ways to start a business, to understand how to make decisions, how to start a new business, experiments for business, how to decide what business to start, how to start a business, where to start a business.
Getting Unstuck: Overcoming Barriers to Revenue GrowthStephanie Fox
Need to get B2B recurring revenue growth back on track? Sales enablement and ops expert Stephen Hallowell outlines steps to follow now, and BizOps geek Alex Laats describes how account lifecycle management can help.
"Innovation + Marketing: Two Essential Tools of Modern Business"
by Mike Parsons, Qualitance
In 1954 Peter Drucker, famous business author, said: “…the business enterprise has two–and only two–basic functions: marketing and innovation.“
Today, 63 years later, this has never been truer. Discover how product innovation drives growth and how modern marketing practices are binding brands and customers together.
Mike Parsons, Chief Innovation Officer at QUALITANCE will take you through a journey of ideas and practical advice to help you unlock the two essential weapons of modern business.
Over the last 20 years, Mike has developed breakthrough products for IKEA, Virgin, Levi’s and Nike. During his time on Madison Avenue, he created award-winning campaigns for Xbox, VW, and Hasbro.
9 Steps to Repeatable, Scalable, & Profitable GrowthDavid Skok
In this slide deck, David Skok talks through his 9 step process for B2B startups to get through product/market fit, and to then find a repeatable, scalable, and profitable growth process.
In David's experience some of the most fatal and expensive mistakes founders make is trying to skip steps. Understanding this roadmap will save you countless hours and potentially millions of wasted dollars.
I would define ‘Customer Experience’as:
‘How customers or prospective customers perceive their interactions with your organisation’
Customer experience encompasses every aspect of an organisation’s offering - the quality of customer care, of course, but also advertising, packaging, product and service features, ease of use, and reliability.
How can you drive a consistently good and improving Customer Experience for your customers or prospects?
In this A to Z I’ll give you some of the answers and some tips from Oak Consult
Rory O’Driscoll - The war is over and the cloud won. What comes next?SaaStock
The COVID recession has not impacted the 20-year love affair investors have had with SaaS. But as the era of "SaaS for X" draws to a close, where are the next opportunities for today's cloud startups? Rory O’Driscoll, partner at Scale Venture Partners and early investor in SaaS pioneers like Box, Docusign, and Bill.com, takes a data-driven look at the evolution of the SaaS market then looks ahead to the next generation of enterprise software: the Intelligent Connected World.
Jacco vanderKooij - This time it’s personal: Business ethics & ego in a globa...SaaStock
The moral imperative for SaaS vendors is the idea that "what got you to this point, will not get you to the next point". Many founders/leaders of a company have achieved their success by bucking the trend and ignoring the advice of trusted advisors. This for many is perceived as having an ego. But this was needed for survival to make it this far. Then suddenly this method stops working. That point has come for many of us, as the problems we face today are far greater than any single company can tackle. It requires companies to work together as a team, it asks for die hard competitors (Apple and Google) to create a unified front, and may even require a joint venture between a multinational and a small start-up with innovative products. This is the time to put your ego in check and let common sense prevail.
Andy Byrne - Your checklist for revenue confidenceSaaStock
How can you create confidence in your revenue outlook at a time when all your planning assumptions have changed? When Covid hit, leading Silicon Valley Venture Capital firms asked Clari CEO Andy Byrne to call on the company’s experience to deliver a series of clinics on this question for CEO’s of portfolio companies. In this practical how-to session Andy shares the checklist of 13 must-do tasks and analyses revenue leaders can take their team through to establish certainty of their revenue outlook. Attendees will get practical guidance on assessing pipeline risk, protecting renewals and finding new sources of growth.
Aaron Ross - The playbook to (re)igniting growthSaaStock
The world’s economies aren’t going to recover anytime soon. There’s more risk – and opportunity – than ever before. How can a business pivot, survive and thrive? Based on the very newest material in the 2nd Edition of From Impossible To Inevitable, Aaron Ross dives into the surprisingly few big levers that ignite – or stifle – growth. Based on lessons learned from some of the world’s fastest growing companies, including:
• Entrepreneurial Depression and the Anxiety Economy
• How to cut through customer and prospect paralysis
• How $3B Investor Sagemount Triples Company Valuations In Three Years
• How Twilio Nailed A Billion Dollar Niche
• 3 Uncommon Practices of Hypergrowth CMOs
Tricia Gellman - Re-think the funnel: High-touch engagements in a low-touch w...SaaStock
It’s official. The digital future is here. It’s not going anywhere, and if you’re not on board, you’re in trouble. So, in this new world where digital channels have become the primary (and sometimes the only) customer-engagement model, how can you adapt and thrive? Tricia Gellman, CMO of Drift will discuss exactly that, and how in a new low-touch world, you can continue to have high-touch engagements and hit your revenue goals. You'll uncover how savvy marketers can “think outside the screen”, optimise different channels and double down on customer experience and communication.
Tomasz Tunguz - 10 Learnings from Redpoint 2020 GTM SurveySaaStock
Glean insights into the current state of Go-to-Market Strategy through a data-driven analysis led by Tomasz Tunguz, Managing Director at Redpoint Ventures. This presentation will outline the Top 10 learnings from the Redpoint 2020 GTM Survey and provide a snapshot of the best practices performed by industry leaders across growth stages. What are the most common structures for sales, account executives, and development representatives teams? How much of your ARR should be spent on marketing programs? What gross margin payback period should you be targeting? These questions and more will be answered in a cohort analysis of over 500 companies.
Rafael Sweary - Shifting priorities, reducing risk and strategizing for the n...SaaStock
COVID-19 sent the entire ecosystem into a new reality. Rafael Sweary, co-founder and president of WalkMe, the leading Digital Adoption Platform will share how WalkMe, with 800+ employees and 10 global offices, quickly adopted its plan and execution and turned the COVID-19 disruption into a big opportunity. The session includes in-depth, multi-faceted explorations of the complex issues (from shifting product priorities to board communication) and provides a practical guide, tips, and proprietary data that you can use in your plan today.
Nathan Latka - Grow 2x during crisis: The secret to Customers, Cash, and Crea...SaaStock
Nathan Latka is a tour-de-force of data. Over the last few months he’s collected 3 tactics for customers, cash, and growth by interviewing 100 SaaS CEO's during COVID. In this session, we'll talk through all 9 tactics so you can:
- Grow your customers even when you think you can't
- Get cash from places you didn't know you had access to
- Drive growth using tactics no one knew about 3 months ago
If you want up-to-the-minute, on-the-money insights alongside hard metrics; this is the session for you.
Meagen Eisenburg - Marketing in times of crisisSaaStock
The true test of marketers. Are you a revenue driver or a cost center? You cannot afford to be the latter. Marketing leaders must focus their teams on the areas that will drive revenue while they cut costs - the biggest impact for the business. Join TripActions CMO Meagen Eisenberg as she highlights her approach to ensuring Marketing delivers on its mission-critical role even in times of uncertainty or crisis.
Matt Henderson - Walking the SaaS tightrope: Protecting revenue whilst plotti...SaaStock
For most SaaS companies, now is the time to carefully protect revenue. As lockdown and shelter-in-place measures begin to lift, attention must turn to the economic recovery. SaaS has a major role to play. SaaS improves the efficiency of existing businesses, makes it cheaper and easier to start new ones, and lowers the barriers to economic access. As a result SaaS companies need to combine two modes of thinking: protecting revenue today, whilst plotting growth tomorrow.
Mark Roberge - The science of re-establishing growth: When, where, and howSaaStock
Over the past few months, we have moved our operation into a virtual setting, reset budgets and revenue plans, and pivoted to target market and messaging aligned with the economic context. Now what? Are we being too aggressive? Or too conservative? What should we be tracking to understand these critical questions? Mark Roberge, managing director at Stage 2 Capital, professor at Harvard Business School, and former CRO at HubSpot, will share his frameworks to quantitatively answer when, where, and how to scale. He will present the scientific, data-driven approach he implements in companies to assess product-market-fit, go-to-market-fit, and the appropriate pace of scale. He will also illustrate front-line tactics used to accelerate companies toward re-establishing growth.
Henry Schuck - Hit Your Number: How ZoomInfo Developed a Winning (and Leading...SaaStock
With the recent COVID-19 crisis and its massive-scale impact on shifting market trends and budgets, sales organizations are now faced with two options: sink or swim. Who is your ideal buyer? What does the new remote selling look like? How can (and should) you adapt? You’ll walk away from this session learning how our best-in-class (now remote) sales team recently blew past our 1,000 demo per day target as well as other major takeaways to help you: Identify your ideal buyer; Shift your selling strategy; Ensure sales effectiveness.
Personio is said to be one of Europe's next unicorns and received a Series C funding led by Accel in January and has the ambitious goal of becoming Europe's leading HR software for SMBs. As we all know, Covid-19 has turned the world upside down and has presented businesses with major, and unthinkable, challenges. Yet as many of us struggle to keep pace with the changing market, Hanno Renner, co-founder and CEO of HR software provider Personio, will share his insights on how he led his team in adapting their growth targets and current strategy to the new situation. We’ll dive into how – with the right team, products, and processes – you can continue to accelerate your growth in any situation, no matter the challenge.
David Skok - How to survive and thrive in the post COVID eraSaaStock
David will start at the very high level analyzing the huge forces that are disrupted the world, and then drop down to how they will cause a major shift in the world equivalent to going through the industrial revolution in a highly compressed timetable. He will look at how the new world is going to be different to the old world. He will then look at the macroeconomic impacts, and then drop down a level to look at the impact on the tech industry, and then drop down to look at the impact this will have on your SaaS business. He will discuss how, as a SaaS entrepreneur/CEO you want to take action to reposition your business for the new world. And finally he will give tactical advice on how to minimize churn and optimize bookings.
Vasco Pedro - The future is here: How humans and AI will propel the hybrid wo...SaaStock
The threat of AI taking over our jobs is a belief that many still have today. But nothing can be further from the truth—as with any disruptive technology, some jobs will be replaced by machines, while many more opportunities will be created and augmented for more efficiency and value. This is evident with the current COVID-19 crisis in how organizations that are utilizing a hybrid workforce of humans and AI-powered virtual agents have been able to optimize the customer experience. While conversational AI provides 24/7 automated self-service, live agents are given more bandwidth to focus on more complex, higher-value work that requires personal interactions.
Tim McCormick - SaaSOptics Case Study: Increasing cash flow in a crisisSaaStock
In this keynote, SaaSOptics CEO Tim McCormick will discuss the difficult balancing act of getting cash in the door by reducing AR balance while also maintaining a positive relationship with your customers in the process. After all, we’re all feeling the effects of COVID-19's economic impact. Attend, and you’ll learn:
-How we reduced AR balance by 70%
-How to automate collections communications
-How to reallocate your resources to better support your customers"
Some companies struggle to unlock growth despite having happy customers and Product-Market-Fit. Unlocking growth requires the company to find Go-To-Market Fit. Tae Hea shares a way to find GTM Fit -- called “Surfing to GTM Fit.” Why surfing? Unlocking growth feels like the transition from paddling to surfing. Surfing is a three step process: 1) catching the wave (finding the urgent pain to get leads), 2) riding the wave (executing a playbook to find and close the same type of customers), and 3) having the right surfboard (personalizing your GTM model).
Kristen Habacht - Gimme the leads: Aligning sales and marketing at the right ...SaaStock
No one likes scoring MQLs to find the best leads to follow up with, and account-based marketing has played a key role in driving revenue growth. As the conversation in SaaS turns to moving marketing’s focus further down the funnel, the sales and marketing teams must work with ever-greater synchronicity. But there's still a case for qualified leads, especially when selling to smaller companies with a high-velocity sales cycle. We explore successful lead-gen strategies that have struck the balance between account-based and high-velocity marketing to drive qualified leads into the arms of hungry salespeople.
Keith Casey - Transform the customer experience with a modern customer identi...SaaStock
With an abundance of devices, increasing reliance on technology, rapidly-evolving customer requirements, and higher expectations for security, privacy, and customer experience, companies who want to succeed must find ways to ensure their customers can engage with their services at any time, from any device, in a secure and safe manner. A modern CIAM solution must not only meet today’s security and compliance standards but create frictionless customer experiences to meet customers where they are in the ways they need. This webinar will focus on key trends to guide organizations as they design a ciam solution that will meet their current and future needs: ciam and iam features are increasingly overlapping; frictionless, consistent omni-channel experiences facilitated by single sign-on; improved developer support; further emphasis on security and compliance
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
5. You can have a truly world class product
You can have tens of millions of revenue
You can have thousands of customers
You can have an amazing valuation
You can have an incredible brand
And still be a 💩 business :-)
8. Early Growing Up Standard
The early days →
→ A breakout startup!
• Make it different
• Make it good
• Make it work
• Make it valuable
9. Early Growing Up Standard
The product grows up →
→ A breakout startup!
• Make it different
• Make it good
• Make it work
• Make it valuable
• Make it sellable
• Make it reliable
• Make it secure
• Make it scale
→ An established
10. Early Growing Up Standard
The product becomes standard →
→ A breakout startup!
• Make it different
• Make it good
• Make it work
• Make it valuable
• Make it sellable
• Make it reliable
• Make it secure
• Make it scale
→ An established
• Make it justifiable
• Make it adoptable
• Make it interoperable
• Make it customizable
→ A mainstream
11. Early Growing Up Standard
Product stage Marketing stage Scale stage
15. THE MARKETING
STAGE Learn the ways people buy
Solve from the inside out
Market the Job-to-be-Done
Practice effective testing
16. Trialist
Active user
Onboarded user
Signed up visitor
Visitor
Advert clicker
Audience
THE MARKETING FUNNEL
Happy, paying customer 😄
DEMAND GENERATION
PRODUCT MARKETING
ENGAGEMENT
PRODUCT
17. We tend
to look at
funnels
from the
outside in
Trialist
Active user
Onboarded user
Signed up visitor
Visitor
Advert clicker
Audience
THE MARKETING FUNNEL
Happy, paying customer 😄
DEMAND GENERATION
PRODUCT MARKETING
ENGAGEMENT
PRODUCT
18. The temptation
is to start
marketing here
Trialist
Active user
Onboarded user
Signed up visitor
Visitor
Advert clicker
Audience
THE MARKETING FUNNEL
Happy, paying customer 😄
DEMAND GENERATION
PRODUCT MARKETING
ENGAGEMENT
PRODUCT
19. • It’s short term responsive
• It’s easy to experiment with
• It can be high impact
• There’s whole industries here to help
Audience
THE MARKETING FUNNEL
20. “If your customers aren’t
happy, engaged, profitable, and
sticking around for the long term,
then the last thing you want
to do is get more of them.”
21. The best
marketing
starts here
Trialist
Active user
Onboarded user
Signed up visitor
Visitor
Advert clicker
Audience
THE MARKETING FUNNEL
Happy, paying customer 😄
DEMAND GENERATION
PRODUCT MARKETING
ENGAGEMENT
PRODUCT
22. … and works
backwards
Trialist
Active user
Onboarded user
Signed up visitor
Visitor
Advert clicker
Audience
THE MARKETING FUNNEL
Happy, paying customer 😄
DEMAND GENERATION
PRODUCT MARKETING
ENGAGEMENT
PRODUCT
23. THE MARKETING
STAGE Learn the ways people buy
Solve from the inside out
Market the Job-to-be-Done
Practice effective testing
24. Are you building what you sell?
Are you selling what you build?
Are you selling what they’re buying?
Are they buying what you’re selling?
25.
26. What are they looking for? What doesn’t work? What’s their definition of value?
How do they measure things? Where are we most solid? Why does the job go away?
SHOPPERS ACTIVE
NEW CHURNED TRIALING
INACTIVE
29. INDIRECT
COMPETITORS
SECONDARY
COMPETITORS
DIRECT
COMPETITORS
They do the same job in the same way
(McDonalds vs Burger King)
They do the same job in a different way
(Zoom vs Business Class travel)
They do a different job with a conflicting outcome
(McDonalds vs Weight Watchers)
Know who you’re fighting with and why
30. EXISTING
SOLUTION
NEW
SOLUTION
THE 4 FORCES INFLUENCING A CUSTOMER SWITCH
Reasons to switch
Reasons to stay
Problems with Current Product Attraction of New Product
Existing Habits & Allegiances Anxiety & Uncertainty of Change
PUSH PULL
ANXIETYHABIT
31. What customers
think they have
What customers
actually have
What companies
actually built
What companies
think they built
THE “9X EFFECT”
33. What customers
think they have
What companies
actually built
Why would we switch???
HOW CUSTOMERS EVALUATE YOUR PRODUCT
34. What customers
think they have
What companies
actually built
think they built
What customers
actually have
SWITCHING IS HARD SO
YOUR PRODUCT NEEDS TO BE
THAT MUCH BETTER
35. THE MARKETING
STAGE Learn the ways people buy
Solve from the inside out
Market the Job-to-be-Done
Practice effective testing
36. HOW PEOPLE BUY YOUR PRODUCT
They search by
the solution
category
They want a
better version of
what they
currently have
They want you!
They search by
the description of
their problem
PROBLEM BASED CATEGORY BASED COMPETITION BASED BRAND BASED
37. “I need a tool to
talk to my
customers.”
“I need something
better/faster/
cheaper than my
current solution.”
“I need an
Intercom on my
website.”
“People are
coming to my
website but not
buying.”
HOW PEOPLE BUY YOUR PRODUCT
PROBLEM BASED CATEGORY BASED COMPETITION BASED BRAND BASED
38. THE MARKETING
STAGE Learn the ways people buy
Solve from the inside out
Market the Job-to-be-Done
Practice effective testing
39. Default to redesign, not optimize.
A billion dollar company isn’t built
from better button colors.
43. Don't get sucked into black hole of tiny
optimizations. Know when to reset.
44. 1. How much could this experiment
impact the metric?
2. Given that impact, how long will
you need to run the test to get
accurate results?
3. Is it worth the wait?
BEFORE YOU EXPERIMENT, ASK YOURSELF…
45. Sign up now
Time to implement: 2 hours
Time to test: 68 days
Total time: 70 days
Percentage improvement: 1.4%
Sign up now
CONTROL SIGN UP FLOW TEST SIGN UP FLOW
46. Time to implement: 4 days
Time to test: 20 days
Total time: 24 days
Percentage improvement: 4.2%
CONTROL SIGN UP FLOW TEST SIGN UP FLOW
59. HOW YOU ALLOCATE YOUR TIME HERE IS CRUCIAL
Current
customers
Product
iterations
Voice of sales
Competitive
landscape
Churn
reports
Product
health
New ideas
60. SOME WILL FLARE UP, SOME YOU HAVE TO EARN
Current
customers
Product
iterations
Voice of sales
Competitive
landscape
Churn
reports
Product
health
New ideas
62. If we make decisions that perfect us for one customer
but make us useless for others, we’ve over-solved
OVER-SOLVING
CUSTOMER’S NEED
PERFECT SOLUTION
69. THE SCALE STAGE
Evolve how you build
Beware of dogma
Maintain your edge
Evolve your roadmap
Evolve how you measure
70. INNOVATION AND PROBLEM SOLVING
ARE DIFFERENT MODES OF WORK
Addressing problemsIterations & new ideas
Speculative
Open ended
Failure is acceptable
Opportunity to differentiate
Well understood outcome
KPI driven
Failure rarely acceptable
Follow best practices
71. EVERY PIECE OF PRODUCT WORK NEEDS
A REVENUE HYPOTHESIS
This work will…
Help Sales close more deals
Help us sell at higher prices
Decrease customer churn
Improve our site conversion rate
Give us a unique position in market
Decrease costs to serve our customers
74. Feature Feature Feature Feature Feature Feature
%ofcustomersthatuseit
Feature Feature Feature Feature Feature Featur
“Just this once”
“Look at the ARR tho!”
“Said they’ll quit”
75. This isn’t some product purist bullshit.
You pay for that complexity in your
Marketing, Customer Support, Success, etc.
It’s “easy” to build everything customers want.
76. Act on your customers’ behalf,
not their request
77. THE SCALE STAGE
Evolve how you build
Beware of dogma
Maintain your edge
Evolve your roadmap
Evolve how you measure
78. Net dollar retention is the defining metric
of a subscription business.
Churn and expansion will define your success
80. GROWTH $100/M and 100% NDR.
0
500
1000
1500
Jan 2019 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
81. DOES YOUR BUSINESS GROW FOR SHRINK BY DEFAULT?
0
500
1000
1500
Jan 2019 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
By adding new customers
By expanding from existing customers
82. GROWS BY $100 BUT CONTRACTS BY 1%
0
500
1000
1500
Jan 2019 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
83. WHAT DOES “GOOD” LOOK LIKE?
Twilio
Atlassian
Slack
Pager duty
New Relic
Net Dollar Retention
0% 50% 100% 150%
target range
120%-140%
155
148
143
140
115
99. “We need the features they have”
will soon turn into
“We need to differentiate”
100. THE SCALE STAGE
Evolve how you build
Beware of dogma
Maintain your edge
Evolve your roadmap
Evolve how you measure
101. All opinions in your software
cost you customers,
so they better be worth it.
102. • “We don’t think we should collect email addresses up front”
• “We have specific ways we want our customers to speak”
• “We think the messenger should always ___ and never ___”
• “We think there’s only ‘X’ ways you can set up permissions”
• “Our bot Operator should always sound like a ____”
REAL EXAMPLES FROM INTERCOM:
103. When an opinion is costing you
more than it’s earning you, it’s dogma.
104. • Attract a set of target
customers
• Inspire your team
• Fuel your marketing
• Reduce your product
scope
• Simplify your product
• Block sales
• Confuse your team
• Are only surfaced in
product
• Paint you into corners
technically
• Confuse your users
GOOD OPINIONS vs BAD OPINIONS
105. “But we’ve always done that”
“I remember back when…”
“But on the blog it says…”
“I found this Google Doc and it said”
“Des once said at an all hands that…”
OPINIONS SHOULD EXPIRE