Video apta feb2014
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Video marketing can effectively educate riders and build brand awareness for transit agencies at a low cost. An agency should determine their budget, target audience, video ideas, and tools before creating videos to promote their services. Measuring views, shares, and audience engagement can help assess if videos are successfully raising awareness beyond typical transit videos. Repeating the process of promoting, measuring, and refining videos can strengthen an agency's brand if video marketing aligns with their goals.
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- 1. Video Killed the Print Ad Lauren B. Parker, Marketing Manager February 23, 2014
- 2. Who is Triangle Transit?
- 3. Why Video? Why not! Ability to educate current and potential riders Video is everywhere! Builds brand awareness Low cost, low barrier of entry
- 5. How to Start Figure out how much you want to invest (time, resources, etc.) Decide target audience Come up with an idea Free tools to edit (YouTube, QuickTime)
- 6. Measure Success What constitutes a win? What makes a video more than just a transit video?
- 7. Next Steps Decide if video marketing is for your agency – Don’t force it! Find your story! Think outside of the box Promote, Measure, Repeat.
- 8. As the Bus Stops