twitter ID: suwaws
29.3 Billion$GAAP:8.5 Billion$
2010    Google            : 7,200   HONDA              :   5,340   NTT                :   5,096   docomo             :   4...
On the Internet,nobody knows youre a dogThe NewYorker on July 5, 1993
Google                    Web               Facebook         Web
As P&G’s Soap Opera Era Ends, Our Innovation inEntertainment Continues
As P&G’s Soap Opera EraEnds, Our Innovation inEntertainment ContinuesP&G Views P&G Entertainment on 13-Sep-2010
By Nico Macdonald
13                      10               450              14       1411                                       300         ...
Josh Collins               Best Buy         ×
Josh Collins            xxxx xxx xxxx xxx xxxx xxx xx Josh Collins began tweet- ing about his disappointment.
Josh Collins               Coral Biegler
Josh Collins               BEST BUY,     BEST BUY,     BEST BUY                           Coral Biegler
Twelpforce2,500
pipeline
◁    ◁
BtoC: Marketing
AnalyticsBtoB:      PDCA
Marketing 3.0
Innovation
Best Buy CEO Brian J. Dunn
In fact, we’re even using social media to help provide those solutions. OnTwitter we have a feed called Twelpforce. Custom...
In fact, we’re even using social media to help provide those solutions. OnTwitter we have a feed called Twelpforce. Custom...
Foursquare     Kakaku.com             Groupon TwitterFacebook                mixi
Company User      Consumer
Engagement
Lester Wunderman
About US           Mitsuhiro Suwa
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Next webbtob btoc20110922 2

  1. 1. twitter ID: suwaws
  2. 2. 29.3 Billion$GAAP:8.5 Billion$
  3. 3. 2010 Google : 7,200 HONDA : 5,340 NTT : 5,096 docomo : 4,904 mitsubishi corp. : 4,631 TOYOTA : 4,081
  4. 4. On the Internet,nobody knows youre a dogThe NewYorker on July 5, 1993
  5. 5. Google Web Facebook Web
  6. 6. As P&G’s Soap Opera Era Ends, Our Innovation inEntertainment Continues
  7. 7. As P&G’s Soap Opera EraEnds, Our Innovation inEntertainment ContinuesP&G Views P&G Entertainment on 13-Sep-2010
  8. 8. By Nico Macdonald
  9. 9. 13 10 450 14 1411 300 497 450 400 359308 1502006 2007 2008 0 2009 2010
  10. 10. Josh Collins Best Buy ×
  11. 11. Josh Collins xxxx xxx xxxx xxx xxxx xxx xx Josh Collins began tweet- ing about his disappointment.
  12. 12. Josh Collins Coral Biegler
  13. 13. Josh Collins BEST BUY, BEST BUY, BEST BUY Coral Biegler
  14. 14. Twelpforce2,500
  15. 15. pipeline
  16. 16. ◁ ◁
  17. 17. BtoC: Marketing
  18. 18. AnalyticsBtoB: PDCA
  19. 19. Marketing 3.0
  20. 20. Innovation
  21. 21. Best Buy CEO Brian J. Dunn
  22. 22. In fact, we’re even using social media to help provide those solutions. OnTwitter we have a feed called Twelpforce. Customers can post about theirtech problems, and Best Buy asso- ciates—or other Twitter users—can postsolu- tions. By monitoring the feed, we’re able to learn a lot about what ourcustomers are doing and to help them with problems in real time. We’reproviding advice to the public at no charge, and some people think that’s amis- take, since we also operate Geek Squad for a fee. But I reject thatnotion: Twelpforce makes us more valuable and connected to our cus-tomers, and that’s the only sustainable way of building customer loyaltyover time. People are going to shop with companies they think really careabout what it is they’re trying to do. Twitter lets us demonstrate that we’reone of those companies.So as the holiday season approaches, I’ll be tweeting frequently. I’ll betalking about how pleased I am with the job our folks are doing. I’ll betalking about the hot products I’m most excited about. I’ll be sharing myimpressions as I visit stores. And I’ll probably wax poetic about family andfriends and other things I care about. The reality is that social media arewhere the national conversation is taking place today—and either you’repart of that conversa- tion or you’re not.
  23. 23. In fact, we’re even using social media to help provide those solutions. OnTwitter we have a feed called Twelpforce. Customers can post about theirtech problems, and Best Buy asso- ciates—or other Twitter users—can postsolu- tions. By monitoring the feed, we’re able to learn a lot about what ourcustomers are doing and to help them with problems in real time. We’reproviding advice to the public at no charge, and some people think that’s amis- take, since we also operate Geek Squad for a fee. But I reject thatnotion: Twelpforce makes us more valuable and connected to our cus-tomers, and that’s the only sustainable way of building customer loyaltyover time. People are going to shop with companies they think really careabout what it is they’re trying to do. Twitter lets us demonstrate that we’reone of those companies.So as the holiday season approaches, I’ll be tweeting frequently. I’ll betalking about how pleased I am with the job our folks are doing. I’ll betalking about the hot products I’m most excited about. I’ll be sharing myimpressions as I visit stores. And I’ll probably wax poetic about family andfriends and other things I care about. The reality is that social media arewhere the national conversation is taking place today—and either you’repart of that conversa- tion or you’re not.
  24. 24. Foursquare Kakaku.com Groupon TwitterFacebook mixi
  25. 25. Company User Consumer
  26. 26. Engagement
  27. 27. Lester Wunderman
  28. 28. About US Mitsuhiro Suwa

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