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Blogging: A Practical Guide

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Mindshare
Mindshare

Many brands are still unsure how, or even whether, they should use blogs. This presentation gives practical tips and real-life case studies on how businesses can use the 21st Century's version of the Guttenberg press.

Technology
1 of 59
July 2009 Blogging: A Practical Guide 1 Blogging: A Practical Guide Ciarán Norris: Director, Mindshare SocialMedia8
Mindshare SocialMedia8 – Our Services July 2009 2 Blogging: A Practical Guide Influencer Identification Research & Outreach Conversational & Buzz Tracking Natural Seeding & Social Media Optimization Social Media Tracking & Viral Tracking Services Paid Seeding & Social Media Advertising Viral Widgets & Content
Agenda What blog? How blog? Who blog? Twhatter? July 2009 Blogging: A Practical Guide 3
8/24/2009 Sample Footer Text Here 4
What Is A Blog Exactly? 8/24/2009 Blogging: A Practical Guide 5
Somewhere For Silly Pictures Of Cats?
Blogs Are Simply Publishing Tools Blogs Are Just Publishing Tools
What Does This Mean? So forget about blogs and bloggers and blogging and focus on this - the cost and difficulty of publishing absolutely anything, by anyone, into a global medium, just got a whole lot lower. And the effects of that increased pool of potential producers is going to be vast Clay Shirky, 2004 8/24/2009 Blogging: A Practical Guide 8
9
How Should I Blog? Who Should I Blog Like? July 2009 Blogging: A Practical Guide 10
11
There is no right or wrong way… No ‘too short’ or ‘too long’… A few tips though. July 2009 Blogging: A Practical Guide 12
Make Them Searchable July 2009 Blogging: A Practical Guide 13
14
“Mourning crowds converge on Vatican” Damouns on flickr
“Pope dies” jetalone on flickr
Make Them Of The Moment July 2009 Blogging: A Practical Guide 17
Make Them Of The Moment July 2009 Blogging: A Practical Guide 18
Make Them Engaging July 2009 Blogging: A Practical Guide 23
Make Them Shocking July 2009 Blogging: A Practical Guide 25
Make Them Controversial. Maybe July 2009 Blogging: A Practical Guide 26
Make Lists July 2009 Blogging: A Practical Guide 29
The Finishing Touch
The Finishing Touch
Make Them Linky July 2009 Blogging: A Practical Guide 32
The Finishing Touch
The Finishing Touch
36
37
Make Them Useful July 2009 Blogging: A Practical Guide 40
MAKE THEM USEFUL
Make Them Varied July 2009 Blogging: A Practical Guide 42
MAKE THEM VARIED
MAKE THEM VARIED
MAKE THEM VARIED
MAKE THEM VARIED
MAKE THEM VARIED
MAKE THEM VARIED
What Is Twitter? It’s just like Facebook status updates, right? July 2009 Blogging: A Practical Guide 49
What Is Twitter? July 2009 Blogging: A Practical Guide 50 Twitter [is] the crack cocaine of communication right now (addictive; likely to induce a certain amount of narcissism & vertigo) Comment: We Are Social blog
Twitter Is Just A Communications Tool
Ways Of Using Twitter July 2009 Blogging: A Practical Guide 52
53
54
55
56
Happy Blogging & Twitter July 2009 Blogging: A Practical Guide 57
HAPPY BLOGGING & TWEETING
Questions? Ciarán Norris ciaran.norris@mindshareworld.com July 2009 Blogging: A Practical Guide 59

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