Presentation on communities and social media for the Noordelijke Hogeschool Leeuwarden.

1. we aint
seen
nothin
yet
Polle de Maagt for NHL | June 3th 2009

2. Trends and media
Netherlands | cafedelmarketing.com
European youth trends
Belgium | trendwolves.com
Offline beers for online talent
Netherlands + Belgium | jongtuig.com
Photo: Filip Bunkens

3. I
am
not
here to tell

4. about
the could-doʼs

5. Because Lykle already did that ;)

6. but about
the should-doʼs

7. and about
the shouldnt-doʼs

8. We aint seen
nothin yet
Weʼre still talking about the medium
Photo: Kat! (via Flickr)

9. The
medium
is the
message
McLuhan
Photo: Unknown

10. We aint seen
nothin yet
Weʼre working with 6-year-old platforms

11. We aint seen
nothin yet
Weʼre working with 6-year-old platforms
Photo: Fred Cavazza (via Flickr)

12. Ads donʼt count as a business model.
Period.

13. We aint seen
nothin yet
Technology is leading, not humans
Photo: frogmuseum2 (via Flickr)

14. We aint seen
nothin yet
Weʼre me-too-ing and hyping our asses off
Photo: premasagar (via Flickr)

16. so ...

17. Weʼre still talking about the medium
The medium is the message
Weʼre working with 6-year-old platforms
Browsers and social networks are soooooo 2003
Technology is leading, not humans
So, what are we designing for?
Weʼre me-too-ing and hyping our asses off
Stop the circle-wanking, please, it’s nasty

18. Stop that. Seriously. Please.

19. Iʼm suffering

20. Friend fatigue
Social media fatigue
Internet fatigue

21. back
to the
drawing board

23. Photo: Danielle Schouten (via Flickr)

24. (they sing for a bag with cleaning sh*t)

25. Photo: Matthijs van den Broek

26. Self-fullfilment
Acknowledgement
Acceptance
Security
Primary needs
Pyramid of needs
Maslow

27. Honour
Good name
Group needs
Primary needs
Pyramid of needs
Pinto

28. Web 4.0 Self-fullfilment
Web 3.0 Acknowledgement
Web 2.0 Acceptance
Web 1.0 Security
Web 0.0 Primary needs
Pyramid of needs Pyramid of needs
Skyberg Maslow

29. ...
...
Social
Connectivity
Device
Pyramid of Polle
de Maagt

30. device
for
everyone
Photo: Jaap O. (via Flickr)

31. connectivity
for
everyone
Photo: dov (via Flickr)

32. social
for
everyone
Photo: Mynameise.com

33. ...
...
Social
Connectivity
Device
Pyramid of Polle
de Maagt

34. it
is not
about

35. Photo: dr_loplop (via Flickr)

36. Photo: fumble (via Flickr)

37. Photo: Anne Helmond

38. it
is
about

39. real stories

40. real needs

42. always invite
people
that are
cooler
than you
Rooms of Red Bull, Amsterdam
Photo: Rooms of Red Bull (via Flickr)

43. masturbating
women
WeMasturbate
Photo: Unknown
WeMasturbate(via Flickr)

44. repeat
that
please?

45. Weʼre still talking about the medium
The medium is the message
Weʼre working with 6-year-old platforms
Browsers and social networks are soooooo 2003
Technology is leading, not humans
So, what are we designing for?
Weʼre me-too-ing and hyping our asses off
Stop the circle-wanking, please, it’s nasty

46. it
is
about

47. real stories

48. real needs

49. the end.

50. Polle de Maagt
@polledemaagt
polle@polledemaagt.com
www.polledemaagt.com
Photo: Filip Bunkens