Social media branding 2013
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This specific presentation was first created for 15-minute presentations at the Cedar Rapids Optimist and Marion/Cedar Rapids Rotary clubs.
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Social media branding 2013
- 1. By Christoph Trappe ChristophTrappe.com April 2013 Tweet me at @ctrappe
- 2. My value proposition (current draft): I help … people recognize good stories. people tell authentic stories through the best channel as well as multiple channels. tell the community’s story. do all of this to improve our community. United Way (and the community) come up with new, fun and innovative ways of telling their stories. Tweet me at @ctrappe
- 3. Who here is comfortable in public? (Public speaking, meetings, etc.) Tweet me at @ctrappe
- 4. Who is here is comfortable on social media? Tweet me at @ctrappe
- 5. Comfortable in public… but not on social. Why? ◦ Permanent ◦ So much more public ◦ People can go back to it ◦ There are dangers: Voice and tone, people read what they want to read, might say something “wrong.” ◦ It takes time to be public. Tweet me at @ctrappe
- 6. Brands can be built on social Jobs, jobs, jobs Connections, connections, connections Knowledge History Tweet me at @ctrappe
- 7. 91% of online adults use social media regularly (The Social Skinny) There are more devices connected to the Internet than there are people on Earth 40% of people spend more time socializing online than they do face-to-face (source: AllTwitter) Tweet me at @ctrappe
- 8. Guesses? According to Pew … http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social- Networking-full-detail.aspx Tweet me at @ctrappe
- 9. Tweet me at @ctrappe
- 10. … a dinner party. You share stories, connect with people, listen! You hardly ever sell. Success in social media: Connect first. People might buy later. Not traditional marketing.
- 11. Define what you want to accomplish… ◦ Gain knowledge ◦ Become a thought leader ◦ Chronicle the community’s story Define what you can and cannot say Start Re-evaluate (based on feedback – off and online) Interact (Monitor what people are saying to you! 70 percent of top brands do not respond.) Tweet me at @ctrappe
- 12. Interactions Followers Klout.com Offline comments Other Tweet me at @ctrappe
- 13. Everyone is a brand: What do people say about you? Who has a story to tell? Where can I find this story? Tweet me at @ctrappe
- 14. Wordpress.com (start a blog – I don’t consider a blog social media, but some do) Twitter.com Facebook.com LinkedIn.com Tweet me at @ctrappe
- 15. Questions? Tweet me at @ctrappe