1. I Don’t Have Your Ph.D.
Working with Faculty & the Web
Amanda Costello, B.A. (English Lit)
College of Education and Human Development
University of Minnesota
@amandaesque

2. Hello
My name is
Amanda

5. How we Work

6. Here’s one way to do it

8. The Specialist
Snowflake

9. Levels of Expertise
• Overall Field
Family Social Science
• Sub-Field
Couple & Family Therapy
• Specific Topics
Relationship Decision-Making

13. Ego + Specialization =
Photo Credit: http://www.flickr.com/photos/30744708@N00/320161805/

14. Ph.D. People Problems
Photo Credit: http://www.flickr.com/photos/30744708@N00/320161805/

15. “This semester…”
“Well, actually…”
“Too busy!”

17. We Generalists,
We happy
generalists

18. Make This work
A Step By Step
Guide

19. 1: Meet Everyone

20. Welcome to the Web Team!
Not as scary as it sounds, I promise

21. 2. Solo Meetings
Photo Credit: Tojosan http://www.flickr.com/photos/28069288@N00/438126971/

22. http://pixabay.com/en/llama-light-llama-banana-ears-195797/
3. Listen

23. Type One:
You have great ideas!
Here is all my content
on time. do what you
think is best.

24. Type two:
We need to be on
facebook

25. Involved? Good.
Photo Credit: http://upload.wikimedia.org/wikipedia/commons/b/b2/Iron_Man_statue_%284840270076%29.jpg

29. www.theconversationprism.com

31. conversationprism.com

32. What the web does
What people do
Questions
#
Icons from Flaticon, users SimpleIcon and Freepik (freepik.com)

33. Homework for Experts
1. Who is this site for?
2. Who is this site not for?
3. Are there other sites
like this?

34. Type three:
Internet?
NOPE

37. It’s not you
It’s someone
like YOU
Photo Credit: http://upload.wikimedia.org/wikipedia/commons/f/ff/Cat_on_laptop_-_Just_Browsing.jpg

38. Bring out the
big listening guns

39. improv listening guns
1. “Yes”
2. “Yes, and”
3. Make
statements

40. 4. Create Demand
Photo Credit: Lotus Carroll http://www.flickr.com/photos/11248435@N04/9720369538/

41. http://commons.wikimedia.org/wiki/File:Doctoralhood.png
5. you’re a pro

42. Kristina Halvorson
Content strategy
for the web
Erin Kissane
The Elements of
content strategy

43. z.umn.edu/csmap

44. http://commons.wikimedia.org/wiki/File:Doctoralhood.png
5. you’re a pro

46. Do not tolerate
Incivility
Respect needs to happen, even if
you don’t like someone or agree

47. Pick your battles
Is this a hill worth dying on?

48. Work with
Assistants
and feed them

52. It’s dangerous to go alone
take this

53. Thank you!
Let’s be in touch
amandac@umn.edu
@amandaesque