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I Don’t Have Your Ph.D. 
Working with Faculty & the Web 
Amanda Costello, B.A. (English Lit) 
College of Education and Hum...
Hello 
My name is 
Amanda
How we Work
Here’s one way to do it
The Specialist 
Snowflake
Levels of Expertise 
• Overall Field 
Family Social Science 
• Sub-Field 
Couple & Family Therapy 
• Specific Topics 
Rela...
Ego + Specialization = 
Photo Credit: http://www.flickr.com/photos/30744708@N00/320161805/
Ph.D. People Problems 
Photo Credit: http://www.flickr.com/photos/30744708@N00/320161805/
“This semester…” 
“Well, actually…” 
“Too busy!”
We Generalists, 
We happy 
generalists
Make This work 
A Step By Step 
Guide
1: Meet Everyone
Welcome to the Web Team! 
Not as scary as it sounds, I promise
2. Solo Meetings 
Photo Credit: Tojosan http://www.flickr.com/photos/28069288@N00/438126971/
http://pixabay.com/en/llama-light-llama-banana-ears-195797/ 
3. Listen
Type One: 
You have great ideas! 
Here is all my content 
on time. do what you 
think is best.
Type two: 
We need to be on 
facebook
Involved? Good. 
Photo Credit: http://upload.wikimedia.org/wikipedia/commons/b/b2/Iron_Man_statue_%284840270076%29.jpg
www.theconversationprism.com
conversationprism.com
What the web does 
What people do 
Questions 
# 
Icons from Flaticon, users SimpleIcon and Freepik (freepik.com)
Homework for Experts 
1. Who is this site for? 
2. Who is this site not for? 
3. Are there other sites 
like this?
Type three: 
Internet? 
NOPE
It’s not you 
It’s someone 
like YOU 
Photo Credit: http://upload.wikimedia.org/wikipedia/commons/f/ff/Cat_on_laptop_-_Jus...
Bring out the 
big listening guns
improv listening guns 
1. “Yes” 
2. “Yes, and” 
3. Make 
statements
4. Create Demand 
Photo Credit: Lotus Carroll http://www.flickr.com/photos/11248435@N04/9720369538/
http://commons.wikimedia.org/wiki/File:Doctoralhood.png 
5. you’re a pro
Kristina Halvorson 
Content strategy 
for the web 
Erin Kissane 
The Elements of 
content strategy
z.umn.edu/csmap
http://commons.wikimedia.org/wiki/File:Doctoralhood.png 
5. you’re a pro
Do not tolerate 
Incivility 
Respect needs to happen, even if 
you don’t like someone or agree
Pick your battles 
Is this a hill worth dying on?
Work with 
Assistants 
and feed them
It’s dangerous to go alone 
take this
Thank you! 
Let’s be in touch 
amandac@umn.edu 
@amandaesque
I Don't Have Your Ph.D. : Working with Faculty and the Web
I Don't Have Your Ph.D. : Working with Faculty and the Web
I Don't Have Your Ph.D. : Working with Faculty and the Web
I Don't Have Your Ph.D. : Working with Faculty and the Web
I Don't Have Your Ph.D. : Working with Faculty and the Web
I Don't Have Your Ph.D. : Working with Faculty and the Web
I Don't Have Your Ph.D. : Working with Faculty and the Web
I Don't Have Your Ph.D. : Working with Faculty and the Web
I Don't Have Your Ph.D. : Working with Faculty and the Web
I Don't Have Your Ph.D. : Working with Faculty and the Web
I Don't Have Your Ph.D. : Working with Faculty and the Web
I Don't Have Your Ph.D. : Working with Faculty and the Web
I Don't Have Your Ph.D. : Working with Faculty and the Web
I Don't Have Your Ph.D. : Working with Faculty and the Web
I Don't Have Your Ph.D. : Working with Faculty and the Web
I Don't Have Your Ph.D. : Working with Faculty and the Web
I Don't Have Your Ph.D. : Working with Faculty and the Web
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I Don't Have Your Ph.D. : Working with Faculty and the Web

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I Don't Have Your Ph.D. : Working with Faculty and the Web

  1. 1. I Don’t Have Your Ph.D. Working with Faculty & the Web Amanda Costello, B.A. (English Lit) College of Education and Human Development University of Minnesota @amandaesque
  2. 2. Hello My name is Amanda
  3. 3. How we Work
  4. 4. Here’s one way to do it
  5. 5. The Specialist Snowflake
  6. 6. Levels of Expertise • Overall Field Family Social Science • Sub-Field Couple & Family Therapy • Specific Topics Relationship Decision-Making
  7. 7. Ego + Specialization = Photo Credit: http://www.flickr.com/photos/30744708@N00/320161805/
  8. 8. Ph.D. People Problems Photo Credit: http://www.flickr.com/photos/30744708@N00/320161805/
  9. 9. “This semester…” “Well, actually…” “Too busy!”
  10. 10. We Generalists, We happy generalists
  11. 11. Make This work A Step By Step Guide
  12. 12. 1: Meet Everyone
  13. 13. Welcome to the Web Team! Not as scary as it sounds, I promise
  14. 14. 2. Solo Meetings Photo Credit: Tojosan http://www.flickr.com/photos/28069288@N00/438126971/
  15. 15. http://pixabay.com/en/llama-light-llama-banana-ears-195797/ 3. Listen
  16. 16. Type One: You have great ideas! Here is all my content on time. do what you think is best.
  17. 17. Type two: We need to be on facebook
  18. 18. Involved? Good. Photo Credit: http://upload.wikimedia.org/wikipedia/commons/b/b2/Iron_Man_statue_%284840270076%29.jpg
  19. 19. www.theconversationprism.com
  20. 20. conversationprism.com
  21. 21. What the web does What people do Questions # Icons from Flaticon, users SimpleIcon and Freepik (freepik.com)
  22. 22. Homework for Experts 1. Who is this site for? 2. Who is this site not for? 3. Are there other sites like this?
  23. 23. Type three: Internet? NOPE
  24. 24. It’s not you It’s someone like YOU Photo Credit: http://upload.wikimedia.org/wikipedia/commons/f/ff/Cat_on_laptop_-_Just_Browsing.jpg
  25. 25. Bring out the big listening guns
  26. 26. improv listening guns 1. “Yes” 2. “Yes, and” 3. Make statements
  27. 27. 4. Create Demand Photo Credit: Lotus Carroll http://www.flickr.com/photos/11248435@N04/9720369538/
  28. 28. http://commons.wikimedia.org/wiki/File:Doctoralhood.png 5. you’re a pro
  29. 29. Kristina Halvorson Content strategy for the web Erin Kissane The Elements of content strategy
  30. 30. z.umn.edu/csmap
  31. 31. http://commons.wikimedia.org/wiki/File:Doctoralhood.png 5. you’re a pro
  32. 32. Do not tolerate Incivility Respect needs to happen, even if you don’t like someone or agree
  33. 33. Pick your battles Is this a hill worth dying on?
  34. 34. Work with Assistants and feed them
  35. 35. It’s dangerous to go alone take this
  36. 36. Thank you! Let’s be in touch amandac@umn.edu @amandaesque

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