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Arbitron In car Study 2003
The document summarizes key findings from the National In-Car Study conducted by Arbitron in 2003. Some of the main findings are: - Americans spend an average of over 15 hours per week in their cars, providing significant exposure to outdoor advertising. - Many consumers do last-minute shopping on their commute home from work, showing potential for outdoor ads to influence these unplanned purchases. - Over half of respondents reported a billboard had caused them to later visit a store, restaurant, or get information on an event, demonstrating outdoor advertising's ability to drive immediate actions. - The impact of outdoor ads increases with greater time spent in cars each week, with heavy in-car consumers more likely
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