This document is Greystripe's Consumer Insights Report for the first quarter of 2009. It summarizes Greystripe user demographics, behaviors, and preferences based on surveys of their iPhone, Java, and rich media network users. Key findings include that Greystripe users are predominantly aged 18-44, well-educated, and make purchasing decisions influenced by advertising. The report also provides engagement metrics for Greystripe's platforms and top applications.
How First Direct used newsbrand tablet apps to launch its new campaign and drive awareness and consideration among a difficult to reach young audience.
2014 Visual Marketing Summit - Keynote and IntroTripleLift
Everyday, publishers like Time Inc., Fox News, and the Weather Channel are systematically moving away from text-heavy layouts and leveraging big, beautiful imagery as the focus of their sites. As the Visual Web becomes the new standard, publishers are forgoing banners and seeking more integrated native advertising experiences. But are advertisers ready?
The Industry Index by DMR, TripleLift, and a distinguished panel of industry thought leaders discussed the rise of the Visual Web and the role it’s playing in creating a more dynamic and flexible approach to digital marketing and native advertising.
The State of Native Advertising Disclosure: The Consumer ViewTripleLift
While marketers have essentially agreed to assume responsibility for providing transparency in order to maintain trust with the consumer, there are no definitive guidelines on what type of native advertising disclosure language they should be using. Depending on the advertiser or publisher, disclosure comes in many forms and can be as subtle as ‘Sponsored By’ to overtly direct like being labeled “Advertisement’.
In the hopes of identifying the most effective disclosure labels that can be adopted industry-wide, TripleLift surveyed over 200 U.S. consumers and gauged their thoughts on the most effective and least popular forms of native ad disclosure.
How First Direct used newsbrand tablet apps to launch its new campaign and drive awareness and consideration among a difficult to reach young audience.
2014 Visual Marketing Summit - Keynote and IntroTripleLift
Everyday, publishers like Time Inc., Fox News, and the Weather Channel are systematically moving away from text-heavy layouts and leveraging big, beautiful imagery as the focus of their sites. As the Visual Web becomes the new standard, publishers are forgoing banners and seeking more integrated native advertising experiences. But are advertisers ready?
The Industry Index by DMR, TripleLift, and a distinguished panel of industry thought leaders discussed the rise of the Visual Web and the role it’s playing in creating a more dynamic and flexible approach to digital marketing and native advertising.
The State of Native Advertising Disclosure: The Consumer ViewTripleLift
While marketers have essentially agreed to assume responsibility for providing transparency in order to maintain trust with the consumer, there are no definitive guidelines on what type of native advertising disclosure language they should be using. Depending on the advertiser or publisher, disclosure comes in many forms and can be as subtle as ‘Sponsored By’ to overtly direct like being labeled “Advertisement’.
In the hopes of identifying the most effective disclosure labels that can be adopted industry-wide, TripleLift surveyed over 200 U.S. consumers and gauged their thoughts on the most effective and least popular forms of native ad disclosure.
The Print Campaign Analysis by Millward Brown DigitalSanoma Belgium
The Print Campaign Analysis, a “meta-analysis “ conducted by Millward Brown, an authority in the assessment
of advertising impact, examined nearly 100 ad effectiveness studies that the advertisers themselves had
originally commissioned. Millward Brown’s report finds that print advertising results in the greatest increases
in persuasion metrics—brand favorability and purchase intent—compared to other platforms. These
advertiser-generated data also reveal that when advertisers used print magazine in combination with other
platforms, they were most successful in raising outcome metrics, leading to the conclusion that digital
platforms work best when they are connected to powerful traditional media, such as print.
Customizable and area exclusive. Stay top of mind, foster trust and stand out from the competition. Includes email blog and social media content. Small monthly fee. pat@greatreachinc.com
Facebook advertising is predicted to hit US$4 billion this year, which is
twice the volume of 2010 spending according to eMarketer. While brands
are rapidly investing in the space, they lack comparative experience to
assess how well their campaigns are performing. Webtrends has analyzed
over eleven thousand campaigns to provide performance benchmarks
brands can use to evaluate their own campaign performance.
Native Advertising. It's one of the biggest buzzwords in digital advertising. Despite there being no clear definition as to what constitutes native, marketers are buying into its appeal. But just how much do digital media planners and buyers leverage native for their clients?
TripleLift teamed with The Industry Index by DMR to gauge the thoughts and opinions of the digital media community on the topic of native advertising. We surveyed 100 agency executives from around the country representing some of the biggest media buying agencies including Starcom MediaVest, MED, Carat, Mediacom, UM, Spark, Mindshare, among others. This is what they had to say about native.
The Advertising Research Foundation's Audience 2014 Measurement Conference NYC included a presentation June 9th by Brad Fay, COO of the Keller Fay Group and Graeme Hutton, SVP at Universal McCann on how the Nielsen TV/Talktrack® Data Fusion system of measure can determine commercial advertisement placement which will best reach target audiences, priming word of mouth advocacy.
Advancements in viewing technology and increased competition for eyeballs have resulted in a more fragmented environment where consumers can watch TV from a wide array of devices and access content from countless sources. Led by certain segments of the population, most notably Millennials, consumers have quickly adapted to this new environment and are drastically changing their viewing patterns at an accelerating rate. In this report, we asked more than 1,000 Americans about their TV viewing behaviors to provide context for the shifts in their consumption habits and better understand viewing audiences.
Mobile Monetization Study: Effects of BlacklistingAdColony
Blacklisting is defined as a publisher block that disallows particular brands or apps from advertising within that publisher’s apps.
Blacklists are typically created for one of two reasons: preventing inappropriate content from being seen users or preventing competing apps from appealing to high value users.
For instance, a publisher might blacklist a vodka ad in their apps that are popular among teens. Alternatively, a publisher of a match 3 puzzle game might block other puzzle games from running app install campaigns within their game.
When blacklisting is used to prevent potentially competing apps, ad demand sources are limited. This often leads to lower eCPMs for the app and lower overall ad revenue for the publisher.
Often, publishers are wary of removing or lessening blacklisting settings for fear of cannibalization of their user base if users install competing apps that are advertised.
To ascertain the validity of these concerns, this study examines the effect of removing blacklists via five unique case studies.
Improving SEM Results through Multi-Channel Conversion Attribution - Kenshoo ...Kenshoo
View a recording of the webinar at: www.Kenshoo.com/conversion-attribution-webinar-recording/
Presentation from the November 28th Kenshoo webinar on multi-channel conversion attribution featuring Accor Hotels, one of the world's leading hotel groups, and sponsored by the Yahoo! Bing Network.
Learn how applying advanced conversion attribution models across all your online media will help you make better marketing decisions and drive higher revenues. And see how Accor implemented conversion attribution techniques to drive an 82% lift in revenues from SEM.
The Print Campaign Analysis by Millward Brown DigitalSanoma Belgium
The Print Campaign Analysis, a “meta-analysis “ conducted by Millward Brown, an authority in the assessment
of advertising impact, examined nearly 100 ad effectiveness studies that the advertisers themselves had
originally commissioned. Millward Brown’s report finds that print advertising results in the greatest increases
in persuasion metrics—brand favorability and purchase intent—compared to other platforms. These
advertiser-generated data also reveal that when advertisers used print magazine in combination with other
platforms, they were most successful in raising outcome metrics, leading to the conclusion that digital
platforms work best when they are connected to powerful traditional media, such as print.
Customizable and area exclusive. Stay top of mind, foster trust and stand out from the competition. Includes email blog and social media content. Small monthly fee. pat@greatreachinc.com
Facebook advertising is predicted to hit US$4 billion this year, which is
twice the volume of 2010 spending according to eMarketer. While brands
are rapidly investing in the space, they lack comparative experience to
assess how well their campaigns are performing. Webtrends has analyzed
over eleven thousand campaigns to provide performance benchmarks
brands can use to evaluate their own campaign performance.
Native Advertising. It's one of the biggest buzzwords in digital advertising. Despite there being no clear definition as to what constitutes native, marketers are buying into its appeal. But just how much do digital media planners and buyers leverage native for their clients?
TripleLift teamed with The Industry Index by DMR to gauge the thoughts and opinions of the digital media community on the topic of native advertising. We surveyed 100 agency executives from around the country representing some of the biggest media buying agencies including Starcom MediaVest, MED, Carat, Mediacom, UM, Spark, Mindshare, among others. This is what they had to say about native.
The Advertising Research Foundation's Audience 2014 Measurement Conference NYC included a presentation June 9th by Brad Fay, COO of the Keller Fay Group and Graeme Hutton, SVP at Universal McCann on how the Nielsen TV/Talktrack® Data Fusion system of measure can determine commercial advertisement placement which will best reach target audiences, priming word of mouth advocacy.
Advancements in viewing technology and increased competition for eyeballs have resulted in a more fragmented environment where consumers can watch TV from a wide array of devices and access content from countless sources. Led by certain segments of the population, most notably Millennials, consumers have quickly adapted to this new environment and are drastically changing their viewing patterns at an accelerating rate. In this report, we asked more than 1,000 Americans about their TV viewing behaviors to provide context for the shifts in their consumption habits and better understand viewing audiences.
Mobile Monetization Study: Effects of BlacklistingAdColony
Blacklisting is defined as a publisher block that disallows particular brands or apps from advertising within that publisher’s apps.
Blacklists are typically created for one of two reasons: preventing inappropriate content from being seen users or preventing competing apps from appealing to high value users.
For instance, a publisher might blacklist a vodka ad in their apps that are popular among teens. Alternatively, a publisher of a match 3 puzzle game might block other puzzle games from running app install campaigns within their game.
When blacklisting is used to prevent potentially competing apps, ad demand sources are limited. This often leads to lower eCPMs for the app and lower overall ad revenue for the publisher.
Often, publishers are wary of removing or lessening blacklisting settings for fear of cannibalization of their user base if users install competing apps that are advertised.
To ascertain the validity of these concerns, this study examines the effect of removing blacklists via five unique case studies.
Improving SEM Results through Multi-Channel Conversion Attribution - Kenshoo ...Kenshoo
View a recording of the webinar at: www.Kenshoo.com/conversion-attribution-webinar-recording/
Presentation from the November 28th Kenshoo webinar on multi-channel conversion attribution featuring Accor Hotels, one of the world's leading hotel groups, and sponsored by the Yahoo! Bing Network.
Learn how applying advanced conversion attribution models across all your online media will help you make better marketing decisions and drive higher revenues. And see how Accor implemented conversion attribution techniques to drive an 82% lift in revenues from SEM.
Key Questions
How frequently does a customer visit and how much does he spend?
Spending per month and increase over last one year?
What kind of salon he/she prefers for hair services (hair cut, straightening etc.)?
What kind of salon he/ she prefers for skin services (bleach, waxing etc.)?
Services availed in last one year
Preference to Only Male/ Only Female Salons
Does he/ she take an appointment to visit a salon?
Does he/ she ask for a specific stylist?
How does he/ she select a salon?
Parameters one likes about their current salon
Parameters one dislikes about their current salon
What they like/ dislike about their current salon?
How does he/ she get to know about a new salon in your area?
What kind of promotion does he/ she likes?
Has he/ she used Home Salon? If yes for what services?
Customer stickiness is high in salon business. This is clear from the fact that in case an appointment is not available customers wait for the next available slot rather than visiting another salon
Preference to only male/ only female is no longer the case in tier 1 cities
Distance is critical for hair services to men and for skin services to females. However males are ready to travel for skin services and females for hair services
Females do take an appointment before visiting a salon whereas lower percentage of males as comparison to females do not take an appointment to visit a salon
Though a majority of customers ask for specific stylist but lower percentage wait for them in case the slot is not available. Also the selection of the salon is not based on stylist. It is cleanliness & hygiene, brand of products (females) , price (males) as well as brand of salon which is critical
Overall males prefer discount to members/ loyalty cards whereas females prefer more of combo packages
Location is extremely critical for a salon as majority of the customers come to know about a new salon when it is on their way to market/ office/ station etc.. This is followed by newspaper inserts and recommendation
Home salon has been used by almost 30% with inconvenience at home being a major issue with home salon
Cross-Platform Measurement: The Death of Vanity Metrics? The rise of digital has forced many marketers to adopt an omni-channel strategy. Over the last decade or so we've noted a trend that indicates a reliance on ""above-the-line"" advertising for mass reach and ""below-the-line"" for promotion and activation. According to marketers - digital plays a different role somewhere in the middle of these two. We'd like to think that what sets digital advertising apart from the others is undoubtedly the cost-effective means by which marketers can use hyper-targeting to reach their customers but often this is clouded in how digital advertising is measured. Likes, Follows, Video Views and click-through rates. Contrary to popular belief, this is what sets digital advertising apart from ATL and BTL. However, you can have your cake and eat it! With multi-platform marketing should come multi-platform measurement.
In this report we provide an overview of the native advertising ecosystem, with a specific focus on native advertising delivered programmatically. We touch on the native advertising market size, key vendors in the space, recent updates from incumbent advertising companies like Facebook, Google, Yahoo & Twitter, and key challenges and opportunities within the native ads market.
Social advertising, native advertising, content marketing, mobile, marketing automation, CRM, email marketing - today's world of marketing is filled with more opportunity than ever before. But with this opportunity comes the potential inertia of too much – too much to learn, too much data to measure, too many technologies to adopt, too many marketing tactics to integrate – too many decisions overall! Find out how to bring strategic structure to the chaos in a way that your peers and leadership can clearly understand and support.
Across the marketing ecosystem, data fuels every interaction. How do you tie it all together? In this presentation, I reviewed the value exchange between people and business and how to better enable personalization and analytics through the use of Data Onboarding and Big Data environments to not only improve brand experience but the bottom line as well.
How Disruptors Experiment Faster and Smarter (and what you can learn from them)Optimizely
As an innovation center within HP, the Instant Ink team relies on an experimentation-led product strategy to challenge and validate business decisions. The experimentation program enriched with choice architecture and Behavioral Science reveals rich customers insights and accelerates their growth. Find out how you too can create an agile, digital-first, customer-obsessed program that drives product innovation.
Since 2007, experimentation thought-leader Chris Goward has been building and scaling experimentation programs for both disruptors and traditional companies. In this session, he'll join Gretchen Gary, Senior Product Manager at HP, to share insights and real-world examples from fast-growth disruptors that any organization (including yours!) can profit from.
Thriving Through COVID: The Surprising Science of Emotion Behind Fast GrowthChris Goward
In the midst of the COVID crisis and impending recession, business leaders who understand their customers’ emotional needs will emerge as winners.
Understanding the science of emotion gives you the keys to your customers’ deepest desires and buying motivations.
Watch the webinar as customer experience pioneer, Chris Goward, shows you the latest Behavioral Science insights from the current global crisis and techniques you can use to win today: https://www.widerfunnel.com/hello/the-surprising-science-of-emotion-webinar-wf/
Presentation from Doug Robinson, CEO of Fresh Digital Group, for Producers Guild of America New Media Council East event, 'Television Extended: Producing for the 2nd Screen,' at The New School, Monday, October 6, 2014
(from HBS Working Knowledge - http://hbswk.hbs.edu/item/6430.html) Why do platforms that deliberately restrict consumer choice do just as well, if not better, than platforms offering unlimited choice? Examples abound in dating services, executive recruitment, and real-estate brokerage. In the online dating market, for instance, eHarmony restricts potential candidates for its members while rival Match.com lets its users browse as many profiles as they like. In the working paper "Platforms and Limits to Network Effects," HBS professors Hanna Halaburda and Mikolaj Jan Piskorski discuss competitive strategy in these environments and the options available to platform designers and proprietors who want to maximize the strength of network effects.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/