1) Social networking use among those ages 50 and older has nearly doubled over the past year, from 22% to 42%.
2) Half of internet users ages 50-64 and one in four ages 65 and older now use social networking sites like Facebook and LinkedIn.
3) While email is still the primary method older users maintain contact, many are now relying more on social media to communicate and share content with growing networks.
Passion,persistence,partnerships secrets for earning more onlinenfpSynergy
Passion, persistence, and partnerships are key to earning more online. Over the past decade, internet and broadband access has grown significantly in UK households. Mobile internet access has also increased dramatically, with nearly half of people now using their phones to access the internet. Social networking participation has also risen sharply, especially on Facebook. Charities have embraced various online tools and social media to communicate with supporters, promote campaigns, understand views, and fundraise. However, strategies and board-level approval of internet efforts varies significantly among charities. Website usage is typically tracked by metrics like page views, unique visitors, and email metrics.
The document summarizes key research trends from Pew Internet Project regarding how people use the internet, smartphones, and social media. It finds that internet and broadband access is now widespread, with people conducting extensive online research and travel planning. Mobile device ownership is also high, with people using apps and location-based services for real-time information. Social media use continues to grow rapidly, especially among younger adults, with many people participating in the sharing and discussion of news.
Consumer Awareness of Privacy Issues on the Internet [Report]Social Samosa
This survey found that:
- Most respondents use the internet frequently and spend 1-3 hours per sitting online. Google, Facebook, and YouTube are the most popular services.
- Awareness of data collection and sharing practices is low. Most respondents incorrectly believe Google and Facebook get consent before sharing data with third parties.
- Respondents want more transparency around how personal data is used and the ability to opt out of data collection, but many continue using services that track them extensively.
- Negative press around privacy violations could influence some to use alternative websites or browsers less likely to compromise privacy.
Still Setting the Pace in Social Media: The First Longitudinal Study of Usage...Elizabeth Lupfer
This research shows that charitable organizations are still outpacing the business world and academia in their use of social media. In the latest study (2008) a remarkable eighty-nine percent of charitable organizations are using some form of social media including blogs, podcasts, message boards, social networking, video blogging and wikis. A majority (57%) of the organizations are blogging. Forty-five percent of those studied report social media is very important to their fundraising strategy. While these organizations are best known for their non-profit status and their fundraising campaigns, they demonstrate an acute, and still growing, awareness of the importance of Web 2.0 strategies in meeting their objectives.
This document summarizes statistics about Finnish internet and social media usage:
- 56% of Finns use the internet multiple times per day, and 73% have searched for product or service information online in the past 3 months. 41% have made an online purchase in the past 3 months.
- 42% of Finns are registered with some form of social media, and 28% follow social media daily. 59% have searched for or purchased tourism services online in the past 3 months.
- Popular social media platforms among Finnish customers include Facebook, homepages, and YouTube. Popular platforms among companies include Facebook, blogs, and YouTube.
- Companies and customers both find social media useful for creating an
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, businesses need to follow consumer eyeballs by engaging in the dialogue and leading the development of e-commerce and mechanisms to build trust in online purchasing.
The document summarizes internet usage trends in Vietnam based on a survey of over 5,800 people across 12 urban centers. It finds that internet penetration has grown beyond just men in major cities and higher income groups, reaching 58% of the overall population in 2011. Mobile internet usage is growing rapidly and expected to further expand access to lesser cities and rural areas, allowing many users to leapfrog the personal computer experience. The increasing ubiquity of smartphones and mobile connectivity is shifting how people engage with the internet, especially among youth.
Passion,persistence,partnerships secrets for earning more onlinenfpSynergy
Passion, persistence, and partnerships are key to earning more online. Over the past decade, internet and broadband access has grown significantly in UK households. Mobile internet access has also increased dramatically, with nearly half of people now using their phones to access the internet. Social networking participation has also risen sharply, especially on Facebook. Charities have embraced various online tools and social media to communicate with supporters, promote campaigns, understand views, and fundraise. However, strategies and board-level approval of internet efforts varies significantly among charities. Website usage is typically tracked by metrics like page views, unique visitors, and email metrics.
The document summarizes key research trends from Pew Internet Project regarding how people use the internet, smartphones, and social media. It finds that internet and broadband access is now widespread, with people conducting extensive online research and travel planning. Mobile device ownership is also high, with people using apps and location-based services for real-time information. Social media use continues to grow rapidly, especially among younger adults, with many people participating in the sharing and discussion of news.
Consumer Awareness of Privacy Issues on the Internet [Report]Social Samosa
This survey found that:
- Most respondents use the internet frequently and spend 1-3 hours per sitting online. Google, Facebook, and YouTube are the most popular services.
- Awareness of data collection and sharing practices is low. Most respondents incorrectly believe Google and Facebook get consent before sharing data with third parties.
- Respondents want more transparency around how personal data is used and the ability to opt out of data collection, but many continue using services that track them extensively.
- Negative press around privacy violations could influence some to use alternative websites or browsers less likely to compromise privacy.
Still Setting the Pace in Social Media: The First Longitudinal Study of Usage...Elizabeth Lupfer
This research shows that charitable organizations are still outpacing the business world and academia in their use of social media. In the latest study (2008) a remarkable eighty-nine percent of charitable organizations are using some form of social media including blogs, podcasts, message boards, social networking, video blogging and wikis. A majority (57%) of the organizations are blogging. Forty-five percent of those studied report social media is very important to their fundraising strategy. While these organizations are best known for their non-profit status and their fundraising campaigns, they demonstrate an acute, and still growing, awareness of the importance of Web 2.0 strategies in meeting their objectives.
This document summarizes statistics about Finnish internet and social media usage:
- 56% of Finns use the internet multiple times per day, and 73% have searched for product or service information online in the past 3 months. 41% have made an online purchase in the past 3 months.
- 42% of Finns are registered with some form of social media, and 28% follow social media daily. 59% have searched for or purchased tourism services online in the past 3 months.
- Popular social media platforms among Finnish customers include Facebook, homepages, and YouTube. Popular platforms among companies include Facebook, blogs, and YouTube.
- Companies and customers both find social media useful for creating an
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, businesses need to follow consumer eyeballs by engaging in the dialogue and leading the development of e-commerce and mechanisms to build trust in online purchasing.
The document summarizes internet usage trends in Vietnam based on a survey of over 5,800 people across 12 urban centers. It finds that internet penetration has grown beyond just men in major cities and higher income groups, reaching 58% of the overall population in 2011. Mobile internet usage is growing rapidly and expected to further expand access to lesser cities and rural areas, allowing many users to leapfrog the personal computer experience. The increasing ubiquity of smartphones and mobile connectivity is shifting how people engage with the internet, especially among youth.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, advertising needs to follow consumer eyeballs online where 9 in 10 rely on the internet for news over entertainment. However, trust remains a barrier to online purchasing.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, advertising needs to follow consumer eyeballs online where 9 in 10 rely on the internet for news over entertainment. However, trust remains a barrier to online purchasing.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, advertising needs to follow consumer eyeballs online where 9 in 10 rely on the internet for news over entertainment. However, trust remains a barrier to online purchasing.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, businesses need to follow consumer eyeballs by engaging in the dialogue and leading the development of e-commerce and mechanisms to build trust in online purchasing.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, businesses need to follow consumer eyeballs by engaging in the dialogue and leading the development of e-commerce and mechanisms to build trust in online purchasing.
[Cimigo VN] Net citizens Việt Nam -2012Thuy-Vy Pham
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, advertising needs to follow consumer eyeballs online where 9 in 10 rely on the internet for news over entertainment. However, trust remains a barrier to online purchasing.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, businesses need to follow consumer eyeballs by engaging in the dialogue and leading the development of e-commerce and mechanisms to build trust in online purchasing.
The document summarizes internet usage trends in Vietnam based on a 2012 survey of over 5,800 Vietnamese internet users. Some key findings:
1. Internet penetration has grown significantly, with over 35% of Vietnam's population now online.
2. Usage has expanded beyond just men in major cities - over half of women and those in smaller cities are now online.
3. Mobile internet access is growing rapidly, and will likely allow users in rural areas to skip owning a PC and go straight to mobile access.
1. A survey by Jobvite found that while most companies are increasingly using social networks like LinkedIn and Facebook to find candidates, many have yet to implement comprehensive social recruitment strategies that fully leverage their employees' social networks.
2. The survey focused on small and medium businesses and found that tapping employees' networks was the most common social recruiting method, but few companies track referral bonuses or offer non-cash incentives.
3. Jobvite recommends that companies establish processes and incentives to involve all employees in identifying candidates and leverage all available online tools to improve hiring success.
The document summarizes findings from a survey of 1032 mothers regarding their use of technology and how it impacts their families. It found that both mainstream moms and more tech-savvy moms actively use online communities, especially Facebook, to discuss parenting issues. Virtual connections through these online communities are considered real friendships by many of the moms. Both groups of moms discuss the same wide range of topics online, including sensitive issues about their children's health, behavior, schooling and other family matters.
The Next Web 2009 Highlights - Ruigrok | NetPanelMarja Ruigrok
This document summarizes the key findings of a 2009 report on online behaviors in the Netherlands. It identifies different types of online users and finds that 70% of Dutch people have profiles on online networks. Half of Dutch people have access to mobile internet, though only 40% use it. The document also examines online identity, usability issues, and e-commerce habits. It concludes by noting the full report will provide more detailed analyses and be available later in April 2009.
Driving growth in Indian manufacturing industry Sumit Roy
Indian manufacturing is just perfectly poised to Unlocking the transformation value with technology .While businesses understand that in order to build an organisation that is agile and suited to withstand current market and economic volatilities, there are several things to be considered before taking a digital leap. More than just a strategy for any individual technology trend or for combining more than one of them, companies need a systematic approach to adopt technologies in a holistic fashion. The industry trends and challenges primarily drive the appropriate selection of technology solutions, which need to be fine-tuned to a company’s needs based on its scale, capabilities and its specific issues. This joint CII-PwC report takes a closer look at two industries in particular, manufacturing and infrastructure, and tries to decode the prevalent challenges in these two sectors, the kind of initiatives being taken to drive growth and development, and how IT adoption is playing an important role to overcome these challenges
The document summarizes findings from a Pew Research Center survey on social media usage in 2013. Some key findings include:
- Facebook remains the most popular social media platform, used by 71% of online adults. However, usage of other platforms like Instagram, Pinterest, and LinkedIn is growing.
- 42% of online adults now use multiple social media sites, with Facebook being the primary platform for most.
- Facebook and Instagram have high levels of user engagement, with over half of users on each site visiting daily.
This document summarizes key findings from a 2013 Census Bureau report on computer and internet use in U.S. households. Some of the main findings include:
- 83.8% of U.S. households reported owning a computer in 2013, with 78.5% owning a desktop or laptop and 63.6% owning a handheld computer.
- 74.4% of households reported internet use, with 73.4% having a high-speed connection. Internet and computer use were highest among younger, white, Asian, wealthy, and highly educated households.
- The most common household internet connections were cable modem (42.8%), mobile broadband (33.1%), and DSL (21.2
Camp Greystone Gift Collection by BarringtonBarrington
Barrington Gifts of Distinction is a designer and manufacturer of high-end gifts such as leather bags, accessories, and writing instruments. They sell directly to consumers without markups from middlemen. Barrington partners with over 500 retailers and provides gifts to many large companies. They propose a partnership where Camp Greystone would receive 25% of gross sales from gifts using their unique access code. Camp Greystone would have no inventory, fulfillment, or risk - Barrington handles all aspects of the program. This provides Camp Greystone an incremental revenue stream by sharing premium gifts at 25% off with their network.
Histoire et anthropologie de l'internet. 2ème partieAlexandre Serres
2ème partie du cours "Histoire et anthropologie d'internet", Master 2 Communication, Parcours PRANET, EPIC MICO. Département Communication, Université Rennes 2
The document summarizes key trends in digital technology and its impact on civic engagement:
1) There has been a digital revolution with high rates of internet and broadband access at home, and most adults and teens are now networked creators online.
2) Mobile phones and smartphones are nearly ubiquitous, and many use location services and mobile devices for political purposes.
3) Over half of all adults now use social networking, and over a fifth have used social media for political purposes.
4) This new digital landscape has created new opportunities for civic groups and activists to directly reach audiences, but also risks of "echo chamber politics" where people only engage with those who agree with them.
65% of online adults now use social networking sites, up from 61% one year ago. Women maintain their lead in social networking usage, with 69% of online women using sites compared to 60% of men. While young adults ages 18-29 have always been the most active users of social networking sites, older age groups are adopting them at higher rates, with usage among those ages 50-64 and 65+ increasing over the past year.
65% of online adults now use social networking sites, up from 61% one year ago. This means that half of all adults now use social networking sites. Usage has increased rapidly since 2005, when only 8% of internet users used social networking sites. Women maintain a foothold on social networking site use, with 69% of online women using sites compared to 60% of online men. Younger age groups are more likely to use social networking sites, though usage is growing faster among older age groups. When asked about their experiences, most social networking users describe them in positive terms like "good" and "fun".
"65% of online adults use social networking sites" uso de medios sociales en ...Retelur Marketing
Estudio realizado por The Pew Research Center's Internet & American Life Project en el que se analiza el uso y penetración de las redes sociales en la sociedad americana. (inglés)
The document summarizes key findings from recent Pew Internet Project reports about changing digital media behaviors and their impact. It discusses how:
1) Only 4% of Facebook users actually derive pleasure from using the site, with most feeling despair upon logging in.
2) Mobile internet access is widespread, with 89% of adults owning phones and 46% owning smartphones.
3) Social media engagement is common, with 59% of adults using sites like Facebook and 16% using Twitter.
4) These trends are changing how knowledge is accessed, shared and influenced as information becomes more pervasive, participatory and networked through various online platforms.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, advertising needs to follow consumer eyeballs online where 9 in 10 rely on the internet for news over entertainment. However, trust remains a barrier to online purchasing.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, advertising needs to follow consumer eyeballs online where 9 in 10 rely on the internet for news over entertainment. However, trust remains a barrier to online purchasing.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, advertising needs to follow consumer eyeballs online where 9 in 10 rely on the internet for news over entertainment. However, trust remains a barrier to online purchasing.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, businesses need to follow consumer eyeballs by engaging in the dialogue and leading the development of e-commerce and mechanisms to build trust in online purchasing.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, businesses need to follow consumer eyeballs by engaging in the dialogue and leading the development of e-commerce and mechanisms to build trust in online purchasing.
[Cimigo VN] Net citizens Việt Nam -2012Thuy-Vy Pham
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, advertising needs to follow consumer eyeballs online where 9 in 10 rely on the internet for news over entertainment. However, trust remains a barrier to online purchasing.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, businesses need to follow consumer eyeballs by engaging in the dialogue and leading the development of e-commerce and mechanisms to build trust in online purchasing.
The document summarizes internet usage trends in Vietnam based on a 2012 survey of over 5,800 Vietnamese internet users. Some key findings:
1. Internet penetration has grown significantly, with over 35% of Vietnam's population now online.
2. Usage has expanded beyond just men in major cities - over half of women and those in smaller cities are now online.
3. Mobile internet access is growing rapidly, and will likely allow users in rural areas to skip owning a PC and go straight to mobile access.
1. A survey by Jobvite found that while most companies are increasingly using social networks like LinkedIn and Facebook to find candidates, many have yet to implement comprehensive social recruitment strategies that fully leverage their employees' social networks.
2. The survey focused on small and medium businesses and found that tapping employees' networks was the most common social recruiting method, but few companies track referral bonuses or offer non-cash incentives.
3. Jobvite recommends that companies establish processes and incentives to involve all employees in identifying candidates and leverage all available online tools to improve hiring success.
The document summarizes findings from a survey of 1032 mothers regarding their use of technology and how it impacts their families. It found that both mainstream moms and more tech-savvy moms actively use online communities, especially Facebook, to discuss parenting issues. Virtual connections through these online communities are considered real friendships by many of the moms. Both groups of moms discuss the same wide range of topics online, including sensitive issues about their children's health, behavior, schooling and other family matters.
The Next Web 2009 Highlights - Ruigrok | NetPanelMarja Ruigrok
This document summarizes the key findings of a 2009 report on online behaviors in the Netherlands. It identifies different types of online users and finds that 70% of Dutch people have profiles on online networks. Half of Dutch people have access to mobile internet, though only 40% use it. The document also examines online identity, usability issues, and e-commerce habits. It concludes by noting the full report will provide more detailed analyses and be available later in April 2009.
Driving growth in Indian manufacturing industry Sumit Roy
Indian manufacturing is just perfectly poised to Unlocking the transformation value with technology .While businesses understand that in order to build an organisation that is agile and suited to withstand current market and economic volatilities, there are several things to be considered before taking a digital leap. More than just a strategy for any individual technology trend or for combining more than one of them, companies need a systematic approach to adopt technologies in a holistic fashion. The industry trends and challenges primarily drive the appropriate selection of technology solutions, which need to be fine-tuned to a company’s needs based on its scale, capabilities and its specific issues. This joint CII-PwC report takes a closer look at two industries in particular, manufacturing and infrastructure, and tries to decode the prevalent challenges in these two sectors, the kind of initiatives being taken to drive growth and development, and how IT adoption is playing an important role to overcome these challenges
The document summarizes findings from a Pew Research Center survey on social media usage in 2013. Some key findings include:
- Facebook remains the most popular social media platform, used by 71% of online adults. However, usage of other platforms like Instagram, Pinterest, and LinkedIn is growing.
- 42% of online adults now use multiple social media sites, with Facebook being the primary platform for most.
- Facebook and Instagram have high levels of user engagement, with over half of users on each site visiting daily.
This document summarizes key findings from a 2013 Census Bureau report on computer and internet use in U.S. households. Some of the main findings include:
- 83.8% of U.S. households reported owning a computer in 2013, with 78.5% owning a desktop or laptop and 63.6% owning a handheld computer.
- 74.4% of households reported internet use, with 73.4% having a high-speed connection. Internet and computer use were highest among younger, white, Asian, wealthy, and highly educated households.
- The most common household internet connections were cable modem (42.8%), mobile broadband (33.1%), and DSL (21.2
Camp Greystone Gift Collection by BarringtonBarrington
Barrington Gifts of Distinction is a designer and manufacturer of high-end gifts such as leather bags, accessories, and writing instruments. They sell directly to consumers without markups from middlemen. Barrington partners with over 500 retailers and provides gifts to many large companies. They propose a partnership where Camp Greystone would receive 25% of gross sales from gifts using their unique access code. Camp Greystone would have no inventory, fulfillment, or risk - Barrington handles all aspects of the program. This provides Camp Greystone an incremental revenue stream by sharing premium gifts at 25% off with their network.
Histoire et anthropologie de l'internet. 2ème partieAlexandre Serres
2ème partie du cours "Histoire et anthropologie d'internet", Master 2 Communication, Parcours PRANET, EPIC MICO. Département Communication, Université Rennes 2
The document summarizes key trends in digital technology and its impact on civic engagement:
1) There has been a digital revolution with high rates of internet and broadband access at home, and most adults and teens are now networked creators online.
2) Mobile phones and smartphones are nearly ubiquitous, and many use location services and mobile devices for political purposes.
3) Over half of all adults now use social networking, and over a fifth have used social media for political purposes.
4) This new digital landscape has created new opportunities for civic groups and activists to directly reach audiences, but also risks of "echo chamber politics" where people only engage with those who agree with them.
65% of online adults now use social networking sites, up from 61% one year ago. Women maintain their lead in social networking usage, with 69% of online women using sites compared to 60% of men. While young adults ages 18-29 have always been the most active users of social networking sites, older age groups are adopting them at higher rates, with usage among those ages 50-64 and 65+ increasing over the past year.
65% of online adults now use social networking sites, up from 61% one year ago. This means that half of all adults now use social networking sites. Usage has increased rapidly since 2005, when only 8% of internet users used social networking sites. Women maintain a foothold on social networking site use, with 69% of online women using sites compared to 60% of online men. Younger age groups are more likely to use social networking sites, though usage is growing faster among older age groups. When asked about their experiences, most social networking users describe them in positive terms like "good" and "fun".
"65% of online adults use social networking sites" uso de medios sociales en ...Retelur Marketing
Estudio realizado por The Pew Research Center's Internet & American Life Project en el que se analiza el uso y penetración de las redes sociales en la sociedad americana. (inglés)
The document summarizes key findings from recent Pew Internet Project reports about changing digital media behaviors and their impact. It discusses how:
1) Only 4% of Facebook users actually derive pleasure from using the site, with most feeling despair upon logging in.
2) Mobile internet access is widespread, with 89% of adults owning phones and 46% owning smartphones.
3) Social media engagement is common, with 59% of adults using sites like Facebook and 16% using Twitter.
4) These trends are changing how knowledge is accessed, shared and influenced as information becomes more pervasive, participatory and networked through various online platforms.
The document discusses online communications strategies for colleges and universities. It provides additional resources on networking and social media best practices. It also outlines some of the major changes in communications over the past 20 years, including more voices, opinions, and channels to manage. Today, institutions have lost control of their message as individuals can communicate rapidly over electronic and social media channels. It emphasizes the importance of an integrated online communications strategy that considers how everything is now connected.
1) Social networking site use has increased across all age groups since 2005, though those ages 18-29 are still most likely to use them. 2) Over half of American adults now own smartphones, and one quarter mostly access the internet via their phone. 3) Staying connected to family is the main motivation for social media use among those over 50 years old.
Why americans use social media (Pew Internet) - Nov11Retelur Marketing
Two-thirds of online adults use social media like Facebook and Twitter. The top reasons Americans use social media are to stay connected with family and friends. Specifically, about two-thirds use it to stay in touch with current friends and family members, while half use it to reconnect with old friends. Younger social media users, those under 50, are more likely than older users to cite staying connected with friends as a major reason for using social media. [END SUMMARY]
1) Two-thirds of online adults use social media like Facebook and Twitter to stay connected with friends and family.
2) Younger social media users, those under 50, are especially likely to use social media to stay in touch with current friends and reconnect with old friends they've lost touch with.
3) Middle-aged and older adults place relatively high value on using social media to connect with others who share their hobbies and interests.
Lee Rainie will describe the latest findings of the Pew Internet Project about libraries and the new mix of services they are offering their patrons – and considering offering.
85% of Americans use the internet and internet use increases with younger age groups. 66% of Americans have home broadband access which has doubled since 2000. Device ownership has seen a mobile revolution with more people owning smartphones and tablets than desktop computers. 2/3 of online adults use social media with nearly half using it on a typical day.
Lee Rainie, Director of the Pew Research Center’s Internet & American Life Project, will share findings from a new report on e-book lending at libraries. He will also discuss other research about the rise of e-books, their impact on people’s reading habits, and the way that library patrons are hoping to avail themselves of e-book borrowing. Finally, he will explore general reading trends and describe the next steps in the Project’s ongoing research about the evolving role of libraries.
Moms today are engaged, enabled, and entertained by technology. A survey found that moms consider smartphones and laptops essential tools that help them get things done. Most moms cannot go more than a few hours without using the internet, mobile phones, or home computers. While TV remains important for family time, activities like watching YouTube are becoming more common. Technology helps moms keep kids entertained with educational games and apps.
Understanding the Children's Book Consumer in the Digital Age - TOC Bologna 2013Kristen McLean
This document discusses a study of children's book consumers in the digital age. It finds that most children's book buyers are female, between ages 30-44, and earn $50,000-$75,000 annually. Picture and story books are most often purchased in brick-and-mortar stores, while young adult books are more frequently purchased online. The proportion of children's books being purchased as ebooks has increased each year, reaching 30% of all children's book purchases in 2012.
Examining more than a decade of data on the social impact of technology in America, Pew Internet Research Analyst Kathryn Zickuhr discussed the patterns and trends shaping the new messaging realities of the digital age at the WSU Elliott School of Communications’ annual Comm Week conference.
Connecting and Engaging Customers Through Social Media - John FettoSFIMA
Connecting and Engaging Customers Through Social Media
John Fetto, Sr. Marketing Manager, Experian Simmons
Learn best practices in connecting, engaging and empowering customers through social media, e-mail and mobile. We’ll examine current industry trends, including case studies as well as plans for measuring and tracking behaviors of the digital consumer of the future.
LOD: Participant Behaviors and Social EngagementPerformics
The document summarizes key findings from a study about people's daily use of media and their dependence on different devices. Some of the main findings presented include:
- People spend more time on their mobile (20% after 5 minutes, 52% after 1 hour) and desktop (11% after 5 minutes, 60% after 1 hour) compared to other devices like TV, newspaper, and tablet on their first daily use.
- Younger people aged 18-29 are more dependent on their mobile (78%) compared to older age groups for activities like checking email, social networks, news, and weather.
- If people forget their mobile phone, the top concerns are not being able to make/receive calls
The survey found that half of respondents plan to access the web to watch live Olympic events online. Viewers expect to watch 1.5 hours of coverage daily, with those over 55 and earning over $100K planning to watch the most. Events like gymnastics and swimming are most anticipated by women, while men prefer track and field and soccer. Primetime viewers are more likely to follow the ceremonies and athletes online, while daytime viewers prefer live streaming. Marketers should align TV and online video strategies to reach engaged viewers across platforms.
Similar to Pew internet older adults and social media (20)
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can calm the mind and help prevent worrying thoughts. Studies have shown that meditating for just 10 minutes per day can lower stress levels and improve overall mental well-being.
Catching up with shivakeshavan cii mumbai : Our Sumit Roy
Mallcom India Director Mr. Giriraj Mall on why Mallcom choose to sponsor Shiva Keshavan for 3 years apart from making a coffee table book on his life. Shiva Keshavan is the only Luge sportsperson from India to have participated in the Olympics 6 times. He holds the record for being the fastest Asian Luger (134.3km/hour and is accurately nicknamed the “Fastest Asian on Ice” At 16 he became the youngest Luger to participate in the winter Olympics.
research report on online food ordering market in IndiaSumit Roy
The online food delivery market in India is growing rapidly, increasing 150% in 2016 to reach $300 million. While the overall restaurant industry is growing at 11%, the delivery market is outpacing it with 30% growth. Five major cities - Bangalore, Delhi, Mumbai, Hyderabad and Pune - account for over 85% of online food delivery orders currently. For partner restaurants, online platforms provide a new business stream contributing around 30-35% of their total business on average. However, high delivery costs remain a key challenge for the industry's profitability as the average order value is only $5. The market is expected to reach $750 million in 2017 with increasing penetration of online delivery and expansion to new cities.
how iOT is set to herald the Renaissance of 2nd industrial revolution Sumit Roy
The document discusses the Internet of Things (IoT), which refers to a network of internet-connected devices that can collect and exchange data. The IoT ecosystem allows entities to connect to and control IoT devices using remote devices like smartphones over a network. It is estimated that there will be 24 billion IoT devices installed by 2020, with $6 trillion invested in IoT solutions over the next five years, generating $13 trillion in return by 2025. The IoT is expected to transform industries like manufacturing, transportation, defense, retail, healthcare and more through the use of connected devices and sensors.
patents received by the top 5 technology companies Sumit Roy
THE ‘BIG 5’ PATENTS REPORT
Patent activity and trends across Amazon, Apple, Facebook, Google,and Microsoft
OVERALL PATENT ACTIVITY FROM BIG 5 COHORT ON
THE RISE
Applications trend upwards: Collectively, these IP powerhouses
have applied for more than 52,000 patents since 2009. Total
applications have steadily risen as each company diversifies its
research activities, with annual combined applications nearing
10,000 in 2013.
Microsoft leads, Facebook lags: Microsoft has filed for the most
patents, applying for over 16,800 since 2009, with second-place
Google applying for more than 14,500. Apple was in 3rd and
Amazon 4th, with Facebook lagging significantly behind.
Grants also rising: Although somewhat dependent on the USPTO
approval process, annual grant publications for this cohort have
also consistently grown. Google is now surpassing Microsoft for
the top spot here in part thanks to the reversal of its anti-patent
stance early in the decade.
INDIVIDUAL PATENTS REVEAL BROAD INTERESTS IN AI,
AR/VR, AND VEHICLES
AI activity skyrockets: 2014 applications with AI-related keywords
have already set an annual record, with more applications likely to be published. Microsoft leads with Google quickly rising in second,
while Apple lags all of its peers thus far.
Facebook picking up: Although behind the other four in overall
filings, its activity is on the rise and recently published applications reveal its efforts to automate the removal of objectionable contentusing machine learning.
Apple targets vehicles, wearables: Apple came in second behind Google in our keyword analysis of vehicle-related tech. Individual filings point to research in autonomous vehicles and AR/VR.
Amazon broadens activities: The e-commerce company has
moved from consumer devices like e-book readers and tablets to drones, cybersecurity, and potentially tech to support its Go stores.
programmatic Buying in Mobile Advertising Sumit Roy
74% of marketers are now using programmatic media buying on mobile for retargeting users, 62% use it for performance marketing and 61% for branding. • This represents a huge opportunity for the industry to build targeting and measurement solutions that deliver greater effectiveness and efficiency for upper-funnel campaigns. Of those not using programmatic, the biggest barriers for adoption are complexity of the ecosystem (58%), skills shortage (42%) and lack of education (33%).
State of mobile mobile developers:ecosystem and marketing mixSumit Roy
InMobi undertook a survey of mobile developers across the world in an attempt to understand the ever growing
ecosystem better. The Mobile app developer survey from InMobi drawn from over 1000+ respondents across 155
countries showcases some insightful data on the latest trends in the mobile app ecosystem, including developer
mindshare, platform of choice , revenue models, challenges and motivations and mobile ad network preferences.
top 5 indicators on pharma brands and marketing spendsSumit Roy
pharma brands and how they plan to spend on marketing . This research data shows " pharma companies and which media channels they intend to spend online . Suprisisngly mobile channel remains the most " powerful and valuable channel" which pharma brands plans to spend on this year,followed by social and online.
2016 BrandZ™ Top 100 Most Valuable Global Brands increased 3 percent, to $3.4...Sumit Roy
In a year marked by disruption, the value of the 2016 BrandZ™ Top 100 Most Valuable Global Brands increased 3 percent, to $3.4 trillion.
Six of the 14 categories included in the 2016 ranking declined in value compared with only two last year. One category remained flat. Of the seven categories that increased in value, only two grew by more than 10 percent.
global Venture funding and start up data : top 10 chartsSumit Roy
- Global VC funding hit a record high of $128.5B in 2015 but pulled back significantly in Q4/15, dropping from $38.7B in Q3 to $27.2B. Deal volume also declined from 2008 deals in Q3 to 1742 in Q4.
- The number of mega-rounds (>$100M) declined sharply from over 72 in Q3 to 38 in Q4 as investors became more cautious due to economic uncertainty and concerns about recent IPOs falling short of private valuations.
- Both North America and Asia saw large decreases in mega-rounds and funding compared to previous quarters while Europe experienced a more modest decline.
US SOLOMO ( SOCIAL LOCAL MOBILE SPENDS 2016 ONWARDS)Sumit Roy
This document summarizes key findings from BIA/Kelsey's U.S. Local Advertising Forecast for 2016. It finds that total local advertising revenues in the U.S. will reach $146.6 billion in 2016, with digital revenues growing to $42.6 billion or 29.1% of the total. Mobile, social, and video are fueling growth in local online/digital advertising. While traditional media remains important, the media landscape is changing rapidly with growth in areas like mobile, social, and online video outpacing older formats.
State of mobile app downloads and cost per installs in Latin AmericaSumit Roy
Brazil continues to be the leading app destination in Latin America, accounting for 81% of mobile app installs. Gaming is the dominant app category, representing over half of all installs. Chile has the highest premium for iOS installs compared to Android. Cost per install (CPI) rates vary significantly across countries and categories in Latin America, as users explore different types of apps.
state mobile app downloads in asia pacificSumit Roy
China is the leading destination for app downloads in Asia Pacific, accounting for nearly half of all downloads. The top app categories by growth in Asia in the third quarter of 2015 were mobile commerce and travel, both growing over 100% compared to the second quarter. Indonesia had the highest premium for iOS app installs over Android installs this season. As competition increases across app categories, the difference between installation costs on iOS versus Android is declining.
top 100 start up companies with valuations of 1$ billion and aboveSumit Roy
This document lists startups from around the world with their valuations and investors. The highest valued startups are Uber at $51B from the US, backed by Lowercase Capital, Benchmark Capital and Google Ventures. Second is Xiaomi from China at $46B backed by Digital Sky Technologies and QiMing Venture Partners. Third is Airbnb from the US at $25.5B backed by General Catalyst Partners and Andreessen Horowitz. The startups span various industries and countries with the US and China having the most represented startups.
global biggest start up companies with valuations of 1$ billion and aboveSumit Roy
CBI insights lists the top 100 the biggest Unicorns with $1billion and more in valuation. Investment of individual start ups, total valuation and the business verticals are also mapped .
Three quarters of smartphone owners regularly watch streamed video and more people will watch streamed on-demand video weekly than broadcast TV by 2015. Around half of smartphone owners would prefer to use their phone to pay for goods and services and believe the smartphone will replace their entire purse by 2020. Children will expect all objects to be connected when they are older according to 46% of smartphone owners.
This document provides information about Brand Finance, a brand valuation consultancy, and their annual Indonesia 100 report which ranks the top 100 brands in Indonesia. Some key details:
- Brand Finance was established in 1996 to bridge marketing and finance by valuing brands and helping companies connect brands to financial performance.
- Their brand valuation methodology is independent, technically credible, and transparent.
- The 2015 Indonesia 100 report ranks Telkom Indonesia as the most valuable brand in Indonesia worth $2.8 billion, followed by Gudang Garam and Bank Mandiri.
- The report provides brand value, rating, parent company and other financial details for each of the top 100 brands.
1. Older Adults and Social Media
Social networking use among those ages 50
and older nearly doubled over the past year
Mary Madden, Senior Research Specialist
August 27, 2010
Report URL: http://pewinternet.org/Reports/2010/Older-Adults-and-Social-Media.aspx
Pew Research Center
1615 L St., NW – Suite 700
Washington, D.C. 20036
202-419-4500 | pewinternet.org
1
2. Main Findings
Social networking use among internet users ages 50 and older has nearly doubled—from 22% to 42%
over the past year.
While social media use has grown dramatically across all age groups, older users have been especially
enthusiastic over the past year about embracing new networking tools. Although email continues to be
the primary way that older users maintain contact with friends, families and colleagues, many users now
rely on social network platforms to help manage their daily communications—sharing links, photos,
videos, news and status updates with a growing network of contacts.
Half (47%) of internet users ages 50-64 and one in four (26%) users age 65 and older now use social
networking sites.
Half of online adults ages 50-64 and one in four wired seniors now count themselves among the
Facebooking and LinkedIn masses. That’s up from just 25% of online adults ages 50-64 and 13% of those
ages 65 and older who reported social networking use one year ago in a survey conducted in April 2009.
Young adult internet users ages 18-29 continue to be the heaviest users of social networking sites like
Facebook and LinkedIn, with 86% saying they use the sites. However, over the past year, their growth
paled in comparison with the gains made by older users. Between April 2009 and May 2010, internet
users ages 50-64 who said they use a social networking site like MySpace, Facebook or LinkedIn grew
88% and those ages 65 and older grew 100% in their adoption of the sites, compared with a growth rate
of 13% for those ages 18-29.
2
3. Social networking use continues to grow among older users
The percentage of adult internet users who use social networking sites in each age group
100%
83% 86%
76%
80% 73%
67%
61%
58%
60%
48% 47%
36% 36%
40%
25% 25%
16% 26%
20% 12% 16%
11% 22%
7% 13%
7%
5% 4%
0%
September 2005 May 2008 November 2008 April 2009 December 2009 May 2010
18-29 30-49 50-64 65+
Source: Pew Research Center's Internet & American Life Project Surveys, September 2005 -May, 2010. All surveys
are of adults 18 and older.
One in ten (11%) online adults ages 50-64 and one in twenty (5%) online adults ages 65 and older now
say they use Twitter or another service to share updates about themselves or see updates about
others.
The use of Twitter and other services to share status updates has also grown among older users—most
notably among those ages 50-64. While just 5% of users ages 50-64 had used Twitter or another status
update service in 2009, 11% now say they use these tools. On a typical day, 6% of online adults ages 50-
64 make Twitter a part of their routine, up from the 1% who did so in 2009.
By comparison, social networking sites have gained a much larger foothold in the lives of older
Americans over time. One in five (20%) adults ages 50-64 say they use social networking sites on a
typical day, up from 10% one year ago. Likewise, 13% of online adults ages 65 and older log on to social
networking sites, compared with just 4% who did so in 2009.
3
4. Email and online news are still more appealing to older users, but social media sites attract many
repeat visitors.
While email may be falling out of favor with today’s teenagers, older adults still rely on it heavily as an
essential tool for their daily communications. Overall, 92% of those ages 50-64 and 89% of those ages 65
and older send or read email and more than half of each group exchanges email messages on a typical
day. Online news gathering also ranks highly in the daily media habits of older adults; 76% of internet
users ages 50-64 get news online, and 42% do so on a typical day.1 Among internet users ages 65 and
older, 62% look for news online and 34% do so on a typical day.
Social media properties—including networking and status update sites—are newer additions to the daily
digital diet of older adults. Yet, the “stickiness” of the sites is notable. To look at the data another way,
among the pool of adults ages 50 and older who use social networking sites, 44% used them on the day
prior to their being contacted for our survey.
The pool of Twitter and status update users ages 50 and older is too small to segment, but the behavior
of this limited early adopter group does suggest a similar tendency towards regular use of the sites.
By comparison, less than half of online banking users ages 50 and older visited the sites on a typical day
and less than one in five older users of online classified sites reported use of the sites “yesterday.”
1
In Pew Internet surveys, internet users are asked about their activities in several ways. One question is whether
they were online and performed an activity “yesterday” – that is, the day before the respondent was contacted for
the survey. We often say that the answers to the “yesterday” question illustrate a “typical day” online.
4
5. A Typical Day: Where social media use fits in
The percentage of adult internet users who do each activity in each age group
18-29 30-49 50-64 65+
18%
Twitter or status update 9%
service 6%
3%
14%
13%
Use online classifieds
6%
5%
60%
39%
Social networking site
20%
13%
27%
30%
Do any banking online
22%
19%
44%
45%
Get news
42%
34%
62%
67%
Send or read email
60%
55%
0% 20% 40% 60% 80%
Source: Pew Research Center's Internet & American Life Project, April 29-May 30, 2010 Tracking Survey. N=2,252
adults 18 and older.
5
6. Implications: Why social media might be catching on for older adults
As our recent research has shown, the oldest adults in the U.S. (age 65+) are among the least likely to
have high-speed access.2 (Just 31% have broadband at home). They are also the least likely to see the
lack of having broadband as a disadvantage. 3
However, even though older adults may be among the most resistant to broadband, there is evidence
that once these users get a taste of high-speed access, they often come to rely on the internet as an
everyday utility in their lives. While the rates of broadband adoption among the oldest users are low,
the frequency of use among those who do have high-speed access is relatively close to the usage levels
of younger users.
Looking at adults ages 65 and older who have high-speed internet connections at home, 72% say they
use the internet on a typical day. That compares with 77% of broadband users ages 50-64, 84% of those
ages 30-49 and 86% of those ages 18-29.
Social media use is somewhat more prevalent among older users who have high-speed connections at
home. Among broadband users ages 50-64, 52% now use social networking sites and 24% do so on a
typical day. Among adults age 65 and older who have broadband at home, 28% now use social
networking sites and 15% do so on a typical day. Among many other activities, having high-speed access
has also been associated with a greater tendency to blog and share other forms of creative content
online.4
So why might social media be increasingly attractive to older adults?
First, our research shows that social networking users are much more likely to reconnect with people
from their past, and these renewed connections can provide a powerful support network when
people near retirement or embark on a new career.5
In our September 2009 survey, about half of all social networking users ages 50 and older said they had
been contacted by someone from their past who found them online. Overall, 64% of social networking
users have searched for information about someone from their past, compared with 30% of non-users.
Second, older adults are more likely to be living with a chronic disease, and those living with these
diseases are more likely to reach out for support online.6
2
http:// pewinternet.org/Reports/2010/Home-Broadband-2010/Part-1/Broadband-adoption-among-African-
Americans-grew-significantly-between-2009-and-2010.aspx?r=1
3
http:// pewinternet.org/Reports/2010/Home-Broadband-2010/Part-2/Minority-Americans-see-a-lack-of-
broadband-access-as-a-major-hindrance.aspx?r=1
4
See Horrigan, John. “The Broadband Difference,” Pew Internet & American Life Project, June 23, 2002. http://
pewinternet.org/Reports/2002/The-Broadband-Difference-How-online-behavior-changes-with-highspeed-
Internet-connections.aspx
5
http://pewinternet.org/Reports/2010/Reputation-Management/Part-3/Searching-for-others.aspx?r=1
6
http://pewinternet.org/Reports/2010/Chronic-Disease.aspx
6
7. There are two activities which stand out among people living with chronic disease: blogging and
participating in online health discussions. When other demographic factors are held constant, having a
chronic disease significantly increases an internet user’s likelihood to say they work on a blog or
contribute to an online discussion, a listserv, or other forum that helps people with personal issues or
health problems.
And finally, social media bridges generational gaps. While the results can sometimes be messy, these
social spaces pool together users from very different parts of people’s lives and provide the
opportunity to share skills across generational divides.
There are few other spaces—online or offline—where tweens, teens, sandwich generation members,
grandparents, friends and neighbors regularly intersect and communicate across the same network.
Photos, videos and updates shared on a daily basis can provide a valuable connection to faraway family
and friends who are tied together in a variety of ways. The children and grandchildren of older adults
are documenting many aspects of their lives through social media, and these are also becoming popular
spaces for professional networking, continuing education, and political participation.
Various organizations that work with older adults—such as AARP (http://www.aarp.org/), Older Adults
Technology Services (OATS, http://www.oats.org/) and Project GOAL (http://theprojectgoal.org/goal/)—
have been actively promoting social media resources that are relevant to mature users. In March, the
FCC’s National Broadband Plan specifically requested additional funding from Congress to invest in
digital literacy training programs for older Americans. One idea proposed under the plan was to support
a “National Digital Literacy Corps” that trains volunteers to teach digital skills to those who are least
connected in their communities—including pairing tech-savvy digital natives with seniors.7 With 86% of
internet users ages 18-29 using social networking sites and 60% doing so on a typical day, it is not hard
to imagine that some of these young mentors would be eager to share their skills in profile management
with older users.
7
http://www.pcworld.com/article/191117/fcc_to_propose_national_digital_literacy_corps.html
7
8. Social media trends by age, 2009-2010
% of online adults who use SNS or Twitter, 2009-2010
Percentage Percent
2009 2010 point change, change,
2009-2010 2009-2010
Social Networking Use
All adults 46% 61% 15 33%
Age
18-29 76 86 10 13%
30-49 48 61 13 27%
50-64 25 47 22 88%
65+ 13 26 13 100%
Twitter/Status Update Use
All adults 11% 17% 6 55%
Age
18-29 20 27 7 35%
30-49 11 16 5 45%
50-64 5 11 6 120%
65+ 3 5 2 *
Source: Pew Research Center's Internet & American Life Project, March 26 – April 19, 2009
Tracking Survey (N=2,253 adults 18 and older), and April 29 – May 30, 2010 Tracking Survey
(N=2,252 adults 18 and older). The asterisk * indicates that change is not statistically significant.
8
9. Methodology
This report is based on the findings of a daily tracking survey on Americans' use of the internet. The
results in this report are primarily based on data from telephone interviews conducted by Princeton
Survey Research Associates International between April 29 and May 30, 2010, among a sample of 2,252
adults, age 18 and older. Interviews were conducted in English. For results based on the total sample,
one can say with 95% confidence that the error attributable to sampling and other random effects is
plus or minus 2.4 percentage points. For results based on internet users (n=1,756), the margin of
sampling error is plus or minus 2.7 percentage points. In addition to sampling error, question wording
and practical difficulties in conducting telephone surveys may introduce some error or bias into the
findings of opinion polls.
A combination of landline and cellular random digit dial (RDD) samples was used to represent all adults
in the continental United States who have access to either a landline or cellular telephone. Both samples
were provided by Survey Sampling International, LLC (SSI) according to PSRAI specifications. Numbers
for the landline sample were selected with probabilities in proportion to their share of listed telephone
households from active blocks (area code + exchange + two-digit block number) that contained three or
more residential directory listings. The cellular sample was not list-assisted, but was drawn through a
systematic sampling from dedicated wireless 100-blocks and shared service 100-blocks with no
directory-listed landline numbers.
New sample was released daily and was kept in the field for at least five days. The sample was released
in replicates, which are representative subsamples of the larger population. This ensures that complete
call procedures were followed for the entire sample. At least 7 attempts were made to complete an
interview at a sampled telephone number. The calls were staggered over times of day and days of the
week to maximize the chances of making contact with a potential respondent. Each number received at
least one daytime call in an attempt to find someone available. For the landline sample, half of the time
interviewers first asked to speak with the youngest adult male currently at home. If no male was at
home at the time of the call, interviewers asked to speak with the youngest adult female. For the other
half of the contacts interviewers first asked to speak with the youngest adult female currently at home.
If no female was available, interviewers asked to speak with the youngest adult male at home. For the
cellular sample, interviews were conducted with the person who answered the phone. Interviewers
verified that the person was an adult and in a safe place before administering the survey. Cellular
sample respondents were offered a post-paid cash incentive for their participation. All interviews
completed on any given day were considered to be the final sample for that day.
Non-response in telephone interviews produces some known biases in survey-derived estimates
because participation tends to vary for different subgroups of the population, and these subgroups are
likely to vary also on questions of substantive interest. In order to compensate for these known biases,
the sample data are weighted in analysis. The demographic weighting parameters are derived from a
special analysis of the most recently available Census Bureau’s March 2009 Annual Social and Economic
Supplement. This analysis produces population parameters for the demographic characteristics of adults
age 18 or older. These parameters are then compared with the sample characteristics to construct
9
10. sample weights. The weights are derived using an iterative technique that simultaneously balances the
distribution of all weighting parameters.
Following is the full disposition of all sampled telephone numbers:
Table 1: Sample Disposition
Landline Cell
20,895 12,699 Total Numbers Dialed
1,160 251 Non-residential
982 18 Computer/Fax
12 --- Cell phone
8,886 4,906 Other not working
1,675 176 Additional projected not working
8,180 7,348 Working numbers
39.1% 57.9% Working Rate
558 59 No Answer / Busy
870 2,054 Voice Mail
68 13 Other Non-Contact
6,684 5,222 Contacted numbers
81.7% 71.1% Contact Rate
521 740 Callback
4,305 3016 Refusal
1,858 1,466 Cooperating numbers
27.8% 28.1% Cooperation Rate
284 235 Language Barrier
--- 460 Child's cell phone
1,574 771 Eligible numbers
84.7% 52.6% Eligibility Rate
66 27 Break-off
1,508 744 Completes
95.8% 96.5% Completion Rate
21.8% 19.3% Response Rate
The disposition reports all of the sampled telephone numbers ever dialed from the original telephone
number samples. The response rate estimates the fraction of all eligible respondents in the sample that
were ultimately interviewed. At PSRAI it is calculated by taking the product of three component rates:
Contact rate – the proportion of working numbers where a request for interview was made
10
11. Cooperation rate – the proportion of contacted numbers where a consent for interview was at
least initially obtained, versus those refused
Completion rate – the proportion of initially cooperating and eligible interviews that were
completed
Thus the response rate for the landline sample was 21.8 percent. The response rate for the cellular
sample was 19.3 percent.
11
12. Spring Change Assessment Survey 2010 Final Topline 6/4/10
Data for April 29 – May 30, 2010
Princeton Survey Research Associates International
for the Pew Research Center’s Internet & American Life Project
Sample: n= 2,252 national adults, age 18 and older, including 744 cell phone interviews
Interviewing dates: 04.29.10 – 05.30.10
Margin of error is plus or minus 2 percentage points for results based on Total [n=2,252]
Margin of error is plus or minus 3 percentage points for results based on internet users [n=1,756]
Margin of error is plus or minus 3 percentage points for results based on cell phone users [n=1,917]
WEB1 Please tell me if you ever use the internet to do any of the following things. Do you ever
use the internet to…? / Did you happen to do this yesterday, or not?[1]
Based on all internet users [N=1,756]
TOTAL HAVE ----------
EVER DONE DID HAVE NOT DON’T
THIS YEST ERDAY DONE T HIS KNOW REFUSED
Send or read e-mail
Current 94 62 6 * 0
January 2010 92 59 8 * *
December 2009 90 55 10 * *
September 2009 89 58 11 * *
Get news online
Current 75 43 25 * 0
January 2010 80 44 20 * 0
April 2009 72 38 28 * *
November 2008 70 36 30 * *
Do any banking online
Current 58 26 42 0 *
April 2009 57 24 43 * *
December 2008 55 19 45 * --
September 2007 53 21 47 * --
Use online classified ads or sites like
Craigslist
Current 53 11 47 * 0
April 2009 49 9 51 * 0
September 2007 32 6 67 * --
WEB1 continued…
[1]
Prior to January 2005, question wording was “Please tell me if you ever do any of the following when you go online. Do
you ever…?/Did you happen to do this yesterday, or not?”
13. WEB1 Please tell me if you ever use the internet to do any of the following things. Do you ever
use the internet to…? / Did you happen to do this yesterday, or not?
Based on all internet users [N=1,756]
TOTAL HAVE ----------
EVER DONE DID HAVE NOT
THIS YEST ERDAY DONE T HIS DON’T KNOW REFUSED
Use a social networking site like
MySpace, Facebook or LinkedIn.com[7]
Current 61 38 39 0 0
January 2010 57 32 43 * 0
December 2009 56 33 44 0 *
September 2009 47 27 52 * *
WEB1 Please tell me if you ever use the internet to do any of the following things. Do you ever
use the internet to…? / Did you happen to do this yesterday, or not?
Based on all internet users [N=1,756]
TOTAL HAVE ----------
EVER DONE DID HAVE NOT
THIS YEST ERDAY DONE T HIS DON’T KNOW REFUSED
Use Twitter or another service to share
updates about yourself or to see
updates about others[8]2
Current 17 10 83 * 0
January 2010 19 9 81 * *
December 2009 21 11 78 * *
September 2009 19 9 80 * 0
April 2009 11 5 88 1 *
December 2008 11 4 89 1 --
November 2008 9 3 90 * *
August 2008 6 2 93 1 --
[1]
In December 2008, item wording was “Use a social networking site like MySpace or Facebook.” In
August 2006, item wording was “Use an online social networking site like MySpace, Facebook or
Friendster”. Prior to August 2006, item wording was “Use online social or professional networking sites
like Friendster or LinkedIn”
2
In August 2008, item wording was “Use Twitter or another “micro-blogging” service to share updates
about yourself or to see updates about others”
[7]
In December 2008, item wording was “Use a social networking site like MySpace or Facebook.” In August 2006, item
wording was “Use an online social networking site like MySpace, Facebook or Friendster”. Prior to August 2006, item
wording was “Use online social or professional networking sites like Friendster or LinkedIn”
[8]
In August 2008, item wording was “Use Twitter or another “micro-blogging” service to share updates about yourself or to
see updates about others”